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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150
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Speed in Sales at Startups

Austin Startup

It is so important that not a week goes by without a successful investor/founder extolling the benefits of moving quickly. In the world of startups, the idea of speed is often mentioned alongside shipping products and executing company-wide sprints but rarely is it discussed explicitly within the function of Sales. It’s up to you.

Sales 64
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

DocuSign combines both to fuel its sales funnel. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach. This required complete alignment across marketing and sales teams to engage, then close the deal. The result? most commonly popped up.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. You might think a Google Images search would return a good representation of a demand funnel for you to steal borrow.

Demand 101
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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

This, combined with regulation from the courts, a 2-year sales cycle, and the realization that e-discovery groups are not early adopters, made this an unattractive market. Technology in search of a market. By this point, we were a technology in search of a market…not a good place to be.

Lean 320
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Gaetano DiNardi.

B2B 94
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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

Founders are building small, focused teams based on people they worked with previously and referrals from their networks. And search engines like sourcing.io help you build a specific list based on skills you’re seeking. Word of mouth spreads faster and sales cycles are shorter.