Selling to the enterprise: “Sell to few” vs. “sell to many”?
Version One Ventures
SEPTEMBER 17, 2013
Startups that succeed with this approach tend to have founders with deep connections in the industry they serve, and often previously worked for one of the large incumbents in the market. These acts can often be start of a viral growth curve in the enterprise. Sell to many”: the scalable SaaS approach. Final thoughts.
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