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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

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Responses to Negative Data: Four Senior Leadership Archetypes.

Occam's Razor

Four Negative Data Leadership Archetypes. In my work with clients around the world (all continents except Antarctica), I’ve encountered a whole host of reactions to when I have shared negative data with ESLs. Short-term, this let’s not listen to the negative data strategy sometimes actually works. Long-term…. : (.

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27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

Data input and customer service are two examples of routine operations that could benefit from the use of automation software. To further improve firms' adaptability and productivity, cloud-based software can facilitate remote work and communication. Thanks to Jamie Miller, Treadmill Review ! #4-

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

It became harder and harder to separate how the software is built from how the software is structured. If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? If not, whos going to insist we switch to free and open source software? I dont think so.

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Diverse Teams: Sunita Cherian on inclusion as a business driver

Transformify

I&D is a key point of agenda for our Board Reviews. Frequent reviews ensure progress of these goals. Quarterly Diversity Score Card Metrics are published to the I&D council for review of metrics like e.g. Hiring, Key Business Roles, Attrition, Gender Pay Parity, Promotions, and Rating Spread.

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So you say you want to be a Product Manager …?

Austin Startup

TL;DR Product management is a unique and poorly understood discipline, especially as it applies to software and other tech-related companies. Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership.

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Mastering SEO in the Age of AI

Duct Tape Marketing

Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, “Get Yourself Optimized” and “Marketing Speak.” Click on over and give us a review on iTunes, please! He also host his own podcast, in fact, two podcast shows, get Yourself Optimized and Marketing Speak.

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