Startup Professionals Musings

AUGUST 25, 2023

To keep you out of this statistic, I recommend the following steps to all aspiring business owners as they step into this new and exciting world of managing your own business: Solidify your funding plan before you start spending. Network extensively for partners, investors, and suppliers.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Hearpreneur

OCTOBER 25, 2023

However, if you do manage to find success, the rewards can be significant. As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. An integrated marketing strategy starts with an overall brand management strategy, delivered through online and offline communications, promotions, and customer engagement vehicles.

Social Media 315

Social Media Media Startup Analytics 315

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Marketing, Startups and Networking in Los Angeles.

Technical Cofounder 150

Technical Cofounder Southern California Los Angeles CTO Hire 150

The Next Web

DECEMBER 12, 2013

Navin Chaddha and Tim Chang are Managing Directors at Mayfield. In the early days of e-commerce, sales were typically the most important metric for success. The non-monetary motivator can be especially significant in expert networks, where one’s professional reputation is at stake.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? However there is a lot of value in looking at these same metrics for all other businesses. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. An integrated marketing strategy starts with an overall brand management strategy, delivered through online and offline communications, promotions, and customer engagement vehicles.

Social Media 199

Social Media Media Analytics Viral 199

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. An integrated marketing strategy starts with an overall brand management strategy, delivered through online and offline communications, promotions, and customer engagement vehicles.

Social Media 252

Social Media Media Entrepreneur Metrics 252

ConversionXL

FEBRUARY 12, 2019

Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship. If they trust social networks, blogs, magazines, etc., Number of orders per customer.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. There’s no telling what will go viral.

Sales 115

Sales Customer Viral Marketing 115

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. An integrated marketing strategy starts with an overall brand management strategy, delivered through online and offline communications, promotions, and customer engagement vehicles.

Social Media 166

Social Media Media Cost Analytics 166

Cracking the Code

AUGUST 3, 2011

I feel like I’m often looking for interesting things to read about a variety of subjects, but I manage to include your blog among my reads every day. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. Posted by Philippe Botteri.

Software Review 67

Software Review Europe Technical Review Search 67

Agile VC

MAY 26, 2011

Online social networking is a concept still being evangelized even in Silicon Valley… Friendster is in private beta (wasn’t until Oct 2003 they received Google acquisition offer which they turned down for Kleiner/Benchmark round). Btw, here’s our startup [link] We are bringing yield management to the restaurant industry.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

www.clickz.com

JANUARY 7, 2013

Social Media Community Management Social Commerce Social Integration Social Media Smarts. Ad Industry Metrics. BTW, use these charts to persuade your management team!). Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Community Management.

Social Media 86

Social Media Media B2C New York 86

Startup Professionals Musings

MARCH 8, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. An integrated marketing strategy starts with an overall brand management strategy, delivered through online and offline communications, promotions, and customer engagement vehicles.

Social Media 147

Social Media Media B2B Analytics 147

Cracking the Code

DECEMBER 1, 2009

SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. ► 06/17 - 06/24. (1). Save the planet! ► 04/15 - 04/22. (1). Don't click on this link! ► 04/08 - 04/15. (1). Software 2.0: How the use of internet is transform. Raj Kapoor.

Software Review 48

Software Review Technical Review Cloud Europe 48

Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. An integrated marketing strategy starts with an overall brand management strategy, delivered through online and offline communications, promotions, and customer engagement vehicles.

Social Media 238

Social Media Media Cost Startup 238

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Jun-15: Community Manager (growth team). This is when metrics come into play. Big press (cheap or free).

Revenue 60

Revenue Acquisition Channel Campaign 60

Cracking the Code

NOVEMBER 10, 2009

Platform as a Service (PaaS) is the service and management layer of the cloud platform, and is evolving dynamically to include things such as intelligent provisioning, as well as application and network management. Employees are now powerful customers, not just their managers! Popular Media: the key to viral marketing.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

JANUARY 31, 2014

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight.

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

JUNE 18, 2011

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. An integrated marketing strategy starts with an overall brand management strategy, delivered through online and offline communications, promotions, and customer engagement vehicles.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Brandanew

JUNE 15, 2015

It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. The main goal of this technique is to increase the brand’s awareness.

Viral 100

Viral Marketing Social Media SEO 100

YoungUpstarts

SEPTEMBER 13, 2018

Start small to make it manageable, setting aside as little as 15 – 20 uninterrupted minutes each day or a few days each week for planning. Set up a support network of business peers that will be willing to serve as a sounding board for your ideas. Content doesn’t have to “go viral” to benefit your business.

Social Media 113

Social Media Sales Cycle Media Audience 113

Duct Tape Marketing

MARCH 15, 2023

She has two decades of experience leading digital strategy and managing complex marketing technology projects. Key Takeaway: Strategy is essential to manage a business today, and a data-driven strategy is one of the trending techniques to impulse your business growth. It's brought to you by the HubSpot Podcast Network.

Software Review 81

Software Review Marketing Metrics Analytics 81

SoCal CTO

FEBRUARY 13, 2013

Once you build it, they will now ask you about the key metrics that they need proven in order to see if you really are a good investment. The real reason to build an MVP is to do early tests of key Startup Metrics for the business. " Once you have the metrics defined, it focuses your effort. To prove/disprove a hypothesis.

Technical Cofounder 338

Technical Cofounder Technical Review CTO Hire Fractional CTO 338

David Teten

DECEMBER 3, 2019

But, most of use raise capital and source deals the same way people looked for dates 20 years ago: by networking at conferences (or bars). . 1) Manage the firm . Before you can actually invest, you have to manage your fund. In the private equity universe, most Partners have primary training as deal-makers, not as managers.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

MARCH 12, 2010

This is a significant guidance revision, which shows the current focus and mindset of the management of these companies. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network. Paperblog network. ► 06/17 - 06/24. (1). Save the planet! Software 2.0:

Software Review 63

Software Review Technical Review Cloud Forecast 63

reidhoffman.org

NOVEMBER 12, 2013

This gave me an idea: I could help many more entrepreneurs by making the deck available not just to the Greylock network of entrepreneurs, but to everyone. Friendster’s valuation set the tone for the entire social networking space. The graphic we chose emphasizes that it is a network of people. Why is it valuable?

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

Cracking the Code

NOVEMBER 13, 2008

It is time to fix your key SaaS metrics: P&L: MRR = MRE: you control your destiny when your monthly revenue equals your monthly expenses Sales & Marketing: Your cost of capital doubled, so if a CAC ratio > 0.5 SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network.

Software Review 48

Software Review Technical Review Valuation Portfolio 48

Cracking the Code

JANUARY 22, 2009

For SaaS companies, we found that MRR is the best metric on which to base sales commissions. Great summary, I've found the complexity of managing all the exceptions and crediting rules that creative sales managers always seem to come up with to be something that often undermines simplicity Phillippe advocates. Jerry Hegarty.

Software Review 91

Software Review Clawback Sales Salary 91

Cracking the Code

JANUARY 28, 2008

The first internet wave managed to solve pretty well the "Where to buy" problem, with sites like Kelkoo , Shopzilla , NextTag , PriceGrabber, or Shopping.com. Cornerstone on Demand is a fast growing Learning and Talent management company based in Los Angeles. SaaS business metrics: why are they different? Feedburner Network.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Cracking the Code

DECEMBER 2, 2006

and so I think its a very, very big bet“ - Steve Ballmer, CEO, Microsoft Indeed, the opportunity is large: with 11m+ SMBs in the US only spending more than $300B in IT.but so far nobody managed to "crack the code" and current sales model are facing diminishing returns: (1) HT companies have little insights in their SMB customers (e.g.,

Software Review 48

Software Review Technical Review Europe Software 48

Cracking the Code

FEBRUARY 12, 2007

Attendees included Blue Nile , Postini , LinkedIn , Lifelock , Wize , Sparter , Zopa , Revver , Wikia , Flock , Vimo , Delivery Agent , Gerson Lehrman Group , Pure Networks , Zensys , Summit , T3Ci , Endeca and Nominum - a wide spectrum of companies, both in terms of stage (very early to pre-IPO) and sectors (consumer internet, software, chipsets.).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Cracking the Code

DECEMBER 9, 2006

The phone rings - it was the staffing manager: "Philippe, come in my office, your life is gonna change!". Yes, for a couple of years, after which the new plant manager decided to outsourced the whole thing. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Feedburner Network.

Software Review 48

Software Review Technical Review Europe Venture Capital 48