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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128
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Preventing Stupid: 3 Questions Every Business Owner Must Ask

YoungUpstarts

They may be forces of nature, such as a fire or hurricane, or market fluctuations. In western Oklahoma there are many companies depending on oil production for their livelihood. Catastrophes are the natural and man-made disasters that originate outside your business and hinder your goals. and new skills to master.

Oklahoma 223
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State of Creativity Forum is an Innovation Accelerant

Gregg Fraley, Author of Jack's Notebook

I’ve been involved* these past two years with a creativity conference in Oklahoma, now called the State of Creativity Forum. Even the governor, Mary Fallin, was there to support the notion that creativity and innovation is how Oklahoma moves forward. It’s all taking place November 13th in Oklahoma City.

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Schools Kill Creativity

Gregg Fraley, Author of Jack's Notebook

His big-heart work included rural Oklahoma; he assisted in boosting that states educational system, and it will have a lasting impact ( Oklahoma Creativity Forum is a notable event Ken appeared at several times). In person Sir Ken had another quality I admire. He was kind. He had a heart as big as his IQ.

Oklahoma 127
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Everything changes from concept to release.

Berkonomics

Surprises when the market meets your product. Early contact exposing friendly close customers to the product is critical to the development staff, marketing and even to the customer that feels closer to your enterprise because of the special treatment. Rush to market? Cowboy coding.”

Tulsa 62
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The Best Places to Start a Business in 2015

Up and Running

This has boosted novelty tourism, and provides access to what is at this point a unique market. Oklahoma City, Oklahoma. The state flag of Oklahoma combines symbolism from the Native American Osage and Choctaw peoples, prominent in the area.

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How Early-Stage Startups Can Utilize the SVB Collapse as a Wake-Up Call

The Startup Magazine

Be honest with yourself VCs are now going to be looking closer at margins, cost structures and true sales, and product market fit. If the best client success person is in Oklahoma instead of LA, we’re going to hire her, (in fact, we did). As CRO, Lester is responsible for sales, client success and marketing at WARP.