Startup Professionals Musings

MAY 6, 2023

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

SBA 300

SBA Venture Capital Business Plan Social Media 300

YoungUpstarts

AUGUST 20, 2013

Here are some more suggestions for making a website site more attractive: Social Media, Used Strategically. A common tactic is combining that with linking up with an influential social media site or personality for additional promotion. Co-market white papers or webinars with partners who build complementary products.

SEO 153

SEO Technical Review PPC Social Media 153

Startup Professionals Musings

AUGUST 14, 2020

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

Business Plan 393

Business Plan Marketing SBA Venture Capital 393

YoungUpstarts

DECEMBER 4, 2018

Start Adding White Papers and eBooks. Instead, you can create your own white papers and eBooks to share on your website. You can use a white paper or eBook to show your expertise. Now, this medium can also be used to: Share on social media. Build an e-mail list.

Social Media 113

Social Media Media Audience Networking 113

YoungUpstarts

NOVEMBER 9, 2016

Here are just a few suggestions for effective and engaging ways that your business can communicate: Social media. One of the newest ways in which companies and customers can communicate with each other is through social media. White paper.

Customer 124

Customer Social Media Media Channel 124

Duct Tape Marketing

NOVEMBER 2, 2016

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers. Will we see it at the Social Media Marketing World Conference in March 2017?

Social Media 28

Social Media Media IP Distribution 28

Duct Tape Marketing

MARCH 31, 2014

The Greatest Opportunity In Social Media Marketing Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In my forthcoming book Duct Tape Selling (Portfolio May 15th) I make the case that sales professionals must think and act more like marketers.

Social Media 74

Social Media Media Marketing Curation 74

The Startup Magazine

OCTOBER 5, 2020

It’s also worth mentioning that the reasons a particular channel, whether it’s social media, paid ads, or search engines, outperforms another might not always be clear. Resources like white papers, blog posts, webinars, etc. You might send out a survey via email, for example, or ask for opinions on social media.

Customer 90

Customer Lead Generation Early Stage Social Media 90

Duct Tape Marketing

DECEMBER 15, 2022

And then finally, our shareable moment is kind of the advocate part of the buyer's journey is it's a swag store or it's content that you've created that they can share or those white papers. And B2B companies that were naturally slower to come to say social media. But it's, social media isn't inherently community.

Community 82

Community Framework Advisory Board Viral 82

Startup Professionals Musings

APRIL 24, 2019

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction.

Leadership 233

Leadership Social Network Video Social Media 233

Duct Tape Marketing

JANUARY 17, 2014

Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%). Post them to social media and your blog page. We’ll discuss ways to blend video marketing into your online presence, and how easy it is to measure engagement and see results from it.

Video 75

Video Marketing Harvest Bandwidth 75

Duct Tape Marketing

FEBRUARY 18, 2020

They can pour through the pages of your website, read reviews from existing customers to glean the unvarnished truth about your business, and peek at your social media presence to get a better sense of your personality. It shouldn’t be the white paper or Ebook that’s available for download on your website.

Sales 81

Sales Vesting Technical Review Channel 81

Startup Professionals Musings

SEPTEMBER 15, 2018

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

Marketing 219

Marketing SBA Venture Capital Business Plan 219

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 257

Marketing SEM Viral Social Media 257

YoungUpstarts

DECEMBER 18, 2017

White papers are long; they describe a problem and provide the solution. Successful content writers are social media specialists. Social media puts everything you need within your reach. The more active you are in social media, the more likely your followers will be to recommend your content.

HTML 113

HTML Social Media SEO Algorithm 113

YoungUpstarts

FEBRUARY 1, 2020

Building your brand online is one of the best things you can do for your business and creating engaging content that your audience will share across social media will boost your authority and allow you to strive for even greater success. Trustworthiness. Ensuring your domain is secure using HTTPS. Why is E-A-T so important to SEO?

SEO 165

SEO Semantic Search Audience 165

YoungUpstarts

MAY 11, 2014

How does one achieve success on social media? The secrets to this and more can be found in “ Launch “, by social media marketing guru Michael Stelzner. Gifts, Social Proof and Calls to Action. Examples include research and survey reports, white papers, top 10 contests (e.g.

Social Media 160

Social Media Media Community Advertising 160

Duct Tape Marketing

FEBRUARY 13, 2024

Hosting joint webinars, co-authoring blog posts on topics relevant to your shared target audience, or even running collaborative social media campaigns are effective tactics to draw attention from potential customers while strengthening your network ties. Social media’s not just fun and games; it’s key for lead generation.

Lead Generation 75

Lead Generation Social Media Audience Email 75

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 265

Marketing Viral SEM Startup 265

www.foliomag.com

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. B2B: Business Media. Consumer Media. White Papers. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. MediaPRO Community.

Social Media 40

Social Media Rhode Island Media South Dakota 40

YoungUpstarts

SEPTEMBER 10, 2015

You can use video recordings of event speakers or educational sessions to post online or link for social media outreach. You can send links to content such as white papers or articles to generate excitement prior to an event. Event marketing fuels social media activity.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

Mike Michalowicz

OCTOBER 31, 2014

They’re part of the top three platforms for effective marketing—creating audio/visual content, white papers and article/blog content. The best social tactics are a lot like the best relationships—they require time, effort and engagement. There’s heated debate over which platform is best for converting readers to buyers.

Marketing 90

Marketing Social Media B2C Audio 90

Startup Professionals Musings

AUGUST 22, 2014

Competitor''s annual reports, white papers, press releases and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group or opinion survey.

Entrepreneur 244

Entrepreneur Marketing SBA Venture Capital 244

ConversionXL

AUGUST 23, 2017

It will arm them with more design thinking than the most cutting edge white paper.” ” Robert also shared some stats regarding social media and the customer journey map. Social is the main acquisition channel for the site, so the inflection points of the customer journey often start here.

Customer 130

Customer Channel Design Retention 130

The Startup Magazine

JUNE 5, 2018

Some social media platforms are easy to learn and difficult to master. Vary content types: short announcements, medium-length posts on discrete topics, deep-dive case studies or white papers. LinkedIn isn’t either, really: while it’s not super intuitive the first time you review it’s interface, it doesn’t take a Ph.D.

Marketing 83

Marketing Social Media Metrics Viral 83

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services.

Marketing 146

Marketing SEM Viral Social Media 146

YoungUpstarts

AUGUST 24, 2017

You can read the latest white paper, hold a video conference call, send or pay invoices, and sign documents with nothing more than the miniature computer masquerading as a phone in your hand.

Social Media 113

Social Media Internet Video Email 113

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader.

Audience 138

Audience Chicago Campaign Conversion 138

Duct Tape Marketing

SEPTEMBER 11, 2018

Adopt a similar tone in your social media posts. Make sure they’re encountering your paid ads on social media so that your business remains top of mind. Send them a free white paper and ask them to sign up for your bi-weekly newsletter that’s filled with valuable content.

Marketing 63

Marketing Social Media Campaign Curation 63

Duct Tape Marketing

OCTOBER 3, 2013

Three Key Principles to Maximize Your Converged Media Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Sam Decker- Enjoy! This ability to surface the right content in the right place is known as converged media.

Media 63

Media Social Media Advertising Audience 63

Startup Professionals Musings

AUGUST 28, 2016

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. With social media and the new survey tools, it’s easy and fast to set up and run your own focus group, or opinion survey.

Marketing 120

Marketing SBA Startup Venture Capital 120

Duct Tape Marketing

OCTOBER 17, 2018

Are they doing anything on social media. And McKinsey actually said that it’s 40 times more effective than social media, and I believe it. Things like social media, that also can take a very long time to have any sort of impact or Print, those should be delayed. John Jantsch: Yeah.

Marketing 56

Marketing Social Media Analytics Software 56

YoungUpstarts

SEPTEMBER 2, 2015

Send an email when a customer spends more decision-making time on social media and the message is lost. In “Awareness”, leads should be interacting with news stories, banner ads, white papers, social media communities and receiving a newsletter. Stay quiet too long and a customer will forget.

Customer 100

Customer Sales Cycle Campaign Social Media 100

Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020. The first step to tracking how your ads perform is defining your goals.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

Duct Tape Marketing

JUNE 7, 2023

And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? And you can follow me on social media. To draft that communication and send it out. But I am there.

Employee 76

Employee Technical Review Advisory Board Sales 76

Up and Running

MARCH 8, 2017

Instead of creating a sales brochure, create a white paper. Instead of posting about how great your product or service is on social media, share articles and resources that clients want to engage with.

B2B 109

B2B Sales Sales Cycle Social Media 109