Startup Lessons Learned

SEPTEMBER 12, 2008

Problem is, you inevitably become yesterday’s old news. vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

NOVEMBER 7, 2008

I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. A very interesting strategy. Im defiantly going to give it a shot on my next project!

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Cracking the Code

FEBRUARY 27, 2009

About Bessemer Venture Partners: Bessemer Venture Partners is a global investment group with offices in Silicon Valley, Boston, New York, Mumbai, and Tel Aviv. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. ► 06/17 - 06/24. (1). Save the planet! ► 04/15 - 04/22. (1).

Software Review 48

Software Review Partner United States Venture Capital 48

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

ReadWriteStart

JUNE 29, 2020

There has never been a viral outbreak of such magnitude before. Thus, the world’s scientists, medical experts, and governments are in new territory, determining what works and what doesn’t work as each country moves through the peaks and troughs of this pandemic. Year-on-year growth metrics in unique site traffic is 7.8

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

Occam's Razor

JANUARY 21, 2009

If you buy into measuring Visitor Behavior then another fantastic metric to measure your campaign "conversions" is Visitor Loyalty. And which display campaigns (on Yahoo or New York Times) result in Visitors that after a 90 day period come again and again and again? They will love you more.

Analytics 75

Analytics Conversion Campaign Metrics 75

Startup Lessons Learned

JANUARY 27, 2009

At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 148

San Francisco Lean Continuous Deployment DC 148

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Startup Lessons Learned

JANUARY 11, 2009

If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Cracking the Code

FEBRUARY 12, 2007

Bessemer was also heavily represented with David Cowan , managing partner and co-founder of VeriSign ( see his post about the event ), Rob Stavis , BVP’s New York-based managing partner who led our investment in Skype, Byron Deeter , partner and founder of Trigo and our COO/managing partner Ed Colloton. on a scale of 1-4).

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Pascal's View

JULY 1, 2009

I am at an early morning session where Jason Calacanis, CEO of mahalo.com, Nick Denton of Gawker, and Jeff Jarvis of BuzzMachine and the New York Daily News, discuss the challenges of printed media’s transition to online digital media.

Media 28

Media New York Viral Business Model 28

Startup Lessons Learned

OCTOBER 7, 2008

Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

OCTOBER 11, 2009

Every experiment has to be evaluated based on a single standard report of 5-10 (no more) key metrics. Any team that creates an experiment must monitor the metrics and customer reactions (support calls, forum threads, etc) while the experiment is in-progress, and abort if something catastrophic happens. It promotes rapid iteration.

San Francisco 133

San Francisco Lean Metrics Continuous Deployment 133

mashable.com

JULY 10, 2012

The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. viral video. viral videos. Mashable is a leading source for news, information and resources for the Connected Generation. Remarketing. Social Media. social networking. steve jobs. television.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, New York Times, Wall Street Journal, CNN, the works. Know what the success metrics are for the launch. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. After you’ve spent months on a painstaking new design, who wants to be told what color blue to use? Even if it shows improvement in some micro metric, does that invalidate the overall design?

San Francisco 154

San Francisco Lean Metrics Design 154

Startup Lessons Learned

SEPTEMBER 29, 2008

Luckily, the metrics helped us figure out the difference. Question 2: If your product has areas where people read and then different areas where people interact, are there ways to do metrics to determine where people spend their time? Were looking to metrics to determine how users interact with our product.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

DECEMBER 8, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136

Startup Lessons Learned

SEPTEMBER 13, 2010

Lessons Learned by Eric Ries Monday, September 13, 2010 The Superbowl ad test I am a firm believer in the danger of vanity metrics , numbers that give the illusion of progress but often mask the true relationship between cause and effect. Vanity metrics are generally bigger. Vanity metrics. Is that really news?

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

DECEMBER 30, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco 83

San Francisco Lean Continuous Deployment DC 83

Startup Lessons Learned

DECEMBER 6, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco 74

San Francisco SCRUM Lean Continuous Deployment 74

Startup Lessons Learned

DECEMBER 7, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

Software Review 94

Software Review Technical Review Part-Time VPE San Francisco 94

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) With more than 50 million monthly pageviews and 14 million unique monthly visitors, Mashable has one of the most engaged online news communities.

France 77

France Marketing Social Media Startup 77

Startup Lessons Learned

DECEMBER 7, 2008

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, Take a look and let me know what you think.

San Francisco 132

San Francisco Lean Continuous Deployment DC 132

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

SEPTEMBER 28, 2016

Right now there is almost certainly an enterprise exec in a boardroom somewhere saying, “We need it to go viral.” Kittens and memes and babies kissing puppies… viral. When most people think about going viral, they think about raising a lot of awareness for their product or company. Do you even want to go viral?

Viral 48

Viral Conversion Campaign Audience 48

Startup Lessons Learned

SEPTEMBER 2, 2020

I explained it to Washington State, because that was ground zero of the United States at the time until it was New York. So it's the first time in my life that I pushed this to all my networks as hard as I could, and I was also very aggressive on the viral mechanics that I plugged into it. I understand what you're saying.

South Korea 114

South Korea Silicon Valley Sweden Italy 114