VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Rinse and repeat.

API 167

API Viral Startup Retention 167

ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. When customers use the Google search engine to look for items like clothing and shoes, popular products come up as the top results. Brian Balfour , Reforge.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Cracking the Code

AUGUST 3, 2011

In search of Europes next tech stars. Philippe Botteri Accel Partners London, UK My Bio. In search of Europe's next tech stars. Bessemer Venture Partners Expands BVP VII Fund. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Cracking The Code. at 11:03 AM.

Software Review 67

Software Review Europe Technical Review Search 67

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Social Media 329

Social Media Metrics Viral Channel 329

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 227

Customer Development Web Developer Customer 227

Steve Blank

FEBRUARY 26, 2020

Every year I teach classrooms full of students who leave class understanding the basics of how to search for product/market fit—and thinking their next goal is to “get funded.”. What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. That’s a mistake.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

reidhoffman.org

NOVEMBER 12, 2013

× At Greylock , my partners and I are driven by one guiding mission: always help entrepreneurs. In a single year, the classic general partner in a venture firm is exposed to around 5,000 pitches; decides to look more closely at 600 to 800 of them; and ends up doing between 0 and 2 deals. Reid Hoffman. we had no revenue.

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

mashable.com

JULY 10, 2012

The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. How to Optimize Your Mobile Website for Search. How to Optimize Your Mobile Website for Search. How to Search: Google Offers Free Online Classes. Top From Our Partners. Remarketing.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Give CTR a BFF.

Metrics 159

Metrics Analytics SEC Acquisition 159

David Teten

DECEMBER 3, 2019

But in business, you want a lot of partners. In the private equity universe, most Partners have primary training as deal-makers, not as managers. See Bessemer Venture Partners’ A comprehensive guide to security for startups. Cobalt for General Partners helps GPs to optimize their fundraising strategy. 1) Manage the firm

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

FEBRUARY 27, 2009

Bessemer Venture Partners Expands BVP VII Fund. 26 Bessemer Venture Partners (BVP), the oldest venture capital practice in the United States, today announced the closing of a $350 million supplement to its current fund family, BVP VII, which closed in June 2007. 2009 Bessemer Venture Partners. Friday, February 27, 2009.

Software Review 48

Software Review Partner United States Venture Capital 48

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. via Shopify ]. Above all else, make entertaining videos.

Sales 115

Sales Customer Viral Marketing 115

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Philippe Botteri Accel Partners London, UK My Bio. In search of Europe's next tech stars.

Software Review 48

Software Review Viral Media Marketing 48

Cracking the Code

JULY 6, 2007

SaaS business metrics: why are they different? Different models require different performance metrics. David Cowan , the Bessemer Managing Partner who pioneered early stage investments in automated subscription services ( Verisign , Postini , Netli.), The MRR is a great metrics, but it can be perfected. Cracking The Code.

Software Review 66

Software Review Metrics Valuation Technical Review 66

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. YouTube has several ad options such as Standard Pre-Roll, TrueView, Search Display, etc. They like simple things.

Analytics 149

Analytics Marketing Audience Channel 149

Up and Running

MAY 23, 2016

List key partners and resources you will need, and then list your core team as well as their roles. List key partners and resources you will need, and then list your core team as well as their roles. This will make mixed messaging much less likely, and make it that much easier for your partners to help you spread your message.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

JANUARY 18, 2022

For example, for the search term ‘king-size duvet covers’, someone clicked on Matalan , which ranked in position nine in the organic results,” said Diana Agop, Planning and Insight Executive at Red C. Viral marketing is hard to replicate. There’s no specific metric to determine if your brand awareness efforts are working.

Audience 122

Audience Technical Review Social Media Campaign 122

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. SEO Paid Search Search Marketing. Ad Industry Metrics. Specifically, research by Shop.org, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products.

Social Media 86

Social Media Media B2C New York 86

Up and Running

AUGUST 2, 2017

And, because the traditional publishing industry has one core metric—sales—that inevitably becomes their focus as well. When many authors think about their goals, they immediately jump to traditional publishing metrics: sales, reviews, or even revenue. The number one search engine is Google. How does a book get you attention?

Viral 88

Viral Video Metrics Non-Compete 88

Startup Lessons Learned

DECEMBER 14, 2009

A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] But knowing how to outsource that, how to partner with the right firm, how to interview those people how to present to them the right information so they can set up the right creative and run the right traffic is really complicated.

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

AUGUST 10, 2021

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. billion dollars.

Metrics 152

Metrics Audience Curation Algorithm 152

Steve Blank

FEBRUARY 22, 2010

Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. A startup is a search for a repeatable and scalable business model. Who are our partners? Startup Metrics. Startups need different metrics than large companies.

Balance Sheet 303

Balance Sheet Startup Burn Rate Metrics 303

Cracking the Code

JANUARY 16, 2012

Philippe Botteri Accel Partners London, UK My Bio. In search of Europe's next tech stars. Bessemer Venture Partners Expands BVP VII Fund. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Posted by Philippe Botteri. at 12:17 PM. Labels: Europe Consumer , internet.

Software Review 95

Software Review Europe Technical Review Spain 95

Cracking the Code

FEBRUARY 23, 2011

Philippe Botteri Accel Partners London, UK My Bio. In search of Europe's next tech stars. Bessemer Venture Partners Expands BVP VII Fund. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Mike Bosch. Very good Diagrammatic Presentation. Post a Comment. Newer Post.

Software Review 101

Software Review Technical Review Valuation Europe 101

Cracking the Code

NOVEMBER 7, 2010

Philippe Botteri Accel Partners London, UK My Bio. In search of Europe's next tech stars. Bessemer Venture Partners Expands BVP VII Fund. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Posted by Philippe Botteri. at 5:29 PM. 1 comment: @boilingice. Post a Comment.

Software Review 59

Software Review Technical Review Cloud Europe 59

Agile VC

MAY 26, 2011

The terms and valuation for both offers were comparable and when the team debated which path to choose, we all agreed both firms would have made good partners. We were post product and had viral growth, albeit at very small scale and still had to evangelize the concept of a vital coefficient w/ most investors. link] leehower.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

Steve Blank

DECEMBER 7, 2010

In contrast, startups search for a business model. (Or Or more accurately, startups are a temporary organization designed to search for a scalable and repeatable business model.) to optimize this search. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost.

Wiki 315

Wiki Lean Management Business Model 315

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Social Media 120

Social Media Metrics Viral Channel 120

mashable.com

MAY 24, 2011

May 23, 2011 17:45:54 Reply 0 Flag this comment HD1080i Follow +1 DITTO ON THAT … counting app downloads vs use-case metrics shows that the native app gets lost in its own sea of icons. Discovery by social and webapp html5 is more agile and less icon-find-item-search. I pull up my iPhone and go to the Amazon Mobile App.

Mobile 90

Mobile Web Social Media Software Review 90

mashable.com

SEPTEMBER 14, 2011

While the aforementioned example may not fit every startup, regardless, you need to have an actionable, scalable business model with measurable metrics (downloads, customers, etc.) Also consider an area for its potential business partners (software integrators, resellers, etc.) in place before you expand.

France 77

France Marketing Social Media Startup 77

Cracking the Code

DECEMBER 1, 2009

Philippe Botteri Accel Partners London, UK My Bio. In search of Europe's next tech stars. Bessemer Venture Partners Expands BVP VII Fund. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Labels: Cloud Computing , SaaS , sales and marketing. No comments: Post a Comment.

Software Review 48

Software Review Technical Review Cloud Europe 48

Cracking the Code

FEBRUARY 24, 2010

Philippe Botteri Accel Partners London, UK My Bio. In search of Europe's next tech stars. Bessemer Venture Partners Expands BVP VII Fund. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Hope you don't mind if I reblog. Cheap Watches. love it Phillippe! Newer Post.

Software Review 54

Software Review Technical Review Europe Venture Capital 54

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). , ???? , ???? , ???? , ???? , ???? , ???? , ????. Newer Post.

Software Review 48

Software Review Technical Review Viral Europe 48