Up and Running

JUNE 27, 2018

Is it increasing brand awareness on social media in the next six months? Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. SEO is one way of helping your customers find you based on the solutions you can offer them. Did your strategies work?

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

crowdSPRING Blog

JANUARY 22, 2016

We regularly share our favorite posts on entrepreneurship, small business, marketing, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! The Metric that Matters for Startups in 2016 | by @ ttunguz – [link] buff.ly/1T3827r.

Small Business 48

Small Business Design Social Media Marketing 48

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. The metrics were good but we wondered how much better they would be when we expanded our product. PR requires time and effort from your team that isn’t spent elsewhere and thus is a real cost.

Startup 150

Startup Seed Money DC Software Review 150

crowdSPRING Blog

JULY 10, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Tech Startups Woo Investors With Unconventional Financial Metrics — but Do Numbers Add Up? Social Media Crisis Management Plan crowdspring.co/1JlaoID.

Small Business 48

Small Business Design Social Media Startup 48

Duct Tape Marketing

APRIL 12, 2018

We look at social media , content, SEO, and PR, and we think that they’re all separate tactics out there doing separate jobs. In this post, we’re going to focus on three of these channels: content, social media, and SEO. Shareable content is going to evolve your social media.

SEO 73

SEO Channel Social Media PR 73

Steve Blank

APRIL 30, 2009

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) Worry about the sales results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Brandanew

JULY 9, 2015

We have all met those that call themselves “storytellers” and “content experts” and do not understand a thing about Content Marketing / SEO or social media. They may also engage with large PR houses to get the distribution going. These don’t work well in silos. Image source: Flickr.

Marketing 100

Marketing SEO Metrics Agile 100

This is going to be BIG.

JULY 26, 2011

Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired. People have gotten so specialized, that we have people doing nothing but community management, SEO/SEM, PR, etc. In New York City, that just shouldn't happen.

New York City 113

New York City Marketing SEM Acquisition 113

crowdSPRING Blog

JANUARY 11, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! NEW crowdSPRING Small Biz newsletter: online security threats, marketing trends, persuasion, SEO – [link]. The image above is one of 42 good examples of typography design.

Social Media 101

Social Media Small Business Design Media 101

crowdSPRING Blog

FEBRUARY 14, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Say no to SaaS vanity metrics - crowdspring.co/NzqJ53. Old School SEO Tests In Action (A 2014 SEO Experiment) - crowdspring.co/1dB0QGP. Who is ignoring which ads?

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

APRIL 12, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. Beware of SEO consultants promising to rank you first. Just try not to laugh!

Social Media 91

Social Media Small Business Design Media 91

Duct Tape Marketing

APRIL 30, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competitive intelligence, back links and things like that. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO.

Revenue 57

Revenue SEO Texas Minnesota 57

crowdSPRING Blog

APRIL 11, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Benchmarking Box’s S-1: How 7 Key SaaS Metrics Stack Up | by Thomas Tunguz - crowdspring.co/1dysrz8. Myths, Best Practices, SEO & Usability Tips – crowdspring.co/1kY1LHR.

Social Media 94

Social Media Small Business Design Media 94

Duct Tape Marketing

FEBRUARY 21, 2013

SEO is changing, and for the most part, the life of an SEO consultant is getting better. Most notably, we’ve gained the ability to justify the cost of good SEO and shown that a good SEO consultant is worth the additional expense in easy to understand terms and ideas such as ROI and lifetime value. Content is king.

SEO 71

SEO Software Review Social Media Search 71

Up and Running

APRIL 29, 2019

As you begin to implement your marketing plans in service of your branding and sales goals, make sure you track metrics so you can measure the success of each campaign. You might measure and track metrics associated with increased website visits, or video views, or social media engagement.

Marketing 142

Marketing Social Media Lean Campaign 142

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. Every day in a startup you battle the same two limitations: resources and time. Every new thing you take on requires time and effort.

Stealth 40

Stealth PPC Advertising Conversion 40

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? [11:41] Kind of die hard SEO community.

SEO 82

SEO Channel Campaign Audience 82

Hearpreneur

JULY 20, 2018

NorthSide Metrics is a digital marketing agency based in the Chicagoland area. That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. The colors + location were combined with my love of data to bring in the metrics. Thanks to Robyn Lanci, Owl PR ! #12-

Naming 75

Naming OTC Entrepreneur PPC 75

Brandanew

OCTOBER 13, 2015

Some of the quantitative metrics that companies use to measure their Content Marketing success include: a) Traffic. c) Social media sharing. f) SEO ranking. Experts and influencers generally have their own social media following and your content will naturally see a new audience. Think beyond generic SEO.

Social Media 100

Social Media Marketing SEO B2B 100

crowdSPRING Blog

FEBRUARY 10, 2010

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Five Areas to Focus On for Effective SEO Copywriting – [link]. Entrepreneurs: Beware of Vanity Metrics - [link]. Google Making Gmail Social? – [link]. Content IS king.

Social Media 77

Social Media Small Business Design Media 77

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Hearpreneur

SEPTEMBER 16, 2015

When we were deciding what to call our new PR agency we started by writing down a bunch of words that describe what we do, that we felt passionate about. While we were working on the logo it dawned on us that PR was actually uPRoar’s middle name. Thanks to Michael Harris, Uproar PR ! #15 12 – A Friend Helped.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. The book contains a cd with six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. [If Bonus: Interactive CD.

Analytics 60

Analytics Web Affiliate Metrics 60

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. Maggie Kravchuk , Rubenstein, PR.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

JUNE 27, 2017

Do you have the PR department of an organization coming to you? I think a lot of times it will be at the beginning especially it’s people that are in the [SEO 00:11:13] space that are coming to us that are like you can help us really get recognition in the local area for our search traffic. Do you have agencies coming to you?

Marketing 37

Marketing San Diego Chicago Matching 37

Austin Startup

DECEMBER 6, 2017

In other words, it’s about the customer finding you through a mixture of engaging and educational content across multiple platforms such as your blog, social media channels and search engines, to connect with buyers (aka target audiences) at each stage of the buying cycle. And let’s not forget the gem of it all — analytics.

PR 48

PR Public Relations Marketing Social Media 48

Up and Running

FEBRUARY 16, 2016

But, beyond email gathering, SumoMe can help you understand how people use your web pages with heat maps and content engagement metrics. You can also use their tools to add social sharing to your pages. Beyond SEO, Fresh Web Explorer is simply a great research tool for any digital marketer. Social Media.

Curation 60

Curation Marketing Social Media SEO 60

crowdSPRING Blog

APRIL 10, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Lean Marketing: Basic Metrics You Should be Watching. Toms Founder: 3 Killer Advantages of Social Impact Businesses bit.ly/1DQjFZq.

Small Business 48

Small Business Design Social Media Clickthrough 48

YoungUpstarts

APRIL 5, 2018

Some relate content marketing to PR and will even use them interchangeably. PR or public relations typically involves events, activities, causes, or products and are meant for short-term gains. videos, how-tos, infographics, etc.), and not only the means but also the correct methods to distribute in order to maximize exposure.

B2B 153

B2B Marketing Distribution Curation 153

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. Engage with other thought leaders on social media.

PR 139

PR Hiring Social Media Media 139

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. Not your ability to pull a metric or a report out of your bff tool. Each course is taught by a world class expert who passionately loves teaching. It really is a fun group.

Analytics 68

Analytics Web Marketing Framework 68

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. Do the big gigantic numbers imply that your business should use these social media channels? Even the people who powered your investment in Social Media, the Gurus, have, reluctantly, accepted this reality.

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. Unfortunately, like a lot of marketers I’ve spoken to, I was once in love with out of the box metrics. It brings them all together. This small shift in mindset has forever changed the way I think about and approach marketing.

Analytics 128

Analytics PPC eCommerce Conversion 128

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. Number of Likes represents social awesomeness. 1 Search Results Ranking = SEO Success. REDUCE MY CPC! Page views.

Metrics 166

Metrics Marketing Search SEO 166

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Very helpful and worth taking time to go through most of them. Thanks for a Great Post. Reply Mary B. , on June 5, 2011 at 1:15 am said: Stumbled on your page by serendipity. Amazing list.

Software Review 110

Software Review Startup Silicon Valley Analytics 110