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14 Points To Consider When Structuring A Deal

YoungUpstarts

More often that not I see deals that are filled with legalese and are impossible to really understand by non-legal personnel. No matter what you do, you want to make sure that in the process that you protect your intellectual property, have non-disclosure agreements in place, if possible non-circumvents. Hand-off Sales.

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Investing in the pillars of the Metaverse

VC Cafe

I love landscapes as they help organise the categories needed to define the vertical. The crypto crash, the lack of transparency in some of the token sales/promotion and the asset bubbles that existed everywhere, including in digital collectibles and NFTs have recently put a negative spin on the space as a whole.

Cloud 200
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand loyalty.

Metrics 157
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30 Entrepreneurs Reveal The Companies They Admire Most For Innovation

Hearpreneur

JetBlue has had to recreate established models and vertically integrate where the adjacent experiences for the customer and courageous brand to reinvent an entire ecosystem in this way. The innovation that has put its competitors to shame is the sale of its cars through e-commerce. Thanks to Paul Krasinski, Epicenter Experience !

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Should you battle the dragon? Or just avoid the encounter?

Berkonomics

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. How could you compete with the gorilla?

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They took a host of seemingly fragmented industry changes—customers demanding more from their vendors, customer relationships lasting years instead of days, competing businesses appearing virtually every day—and found the common thread that tied them together: more companies and customers were switching to subscriptions.

B2B 133
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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. And I think self-publishing is most beneficial non-fiction creators and writers.