ConversionXL

JULY 22, 2021

To better understand what pages are important and which are lower priority, Google uses an algorithm called Page Importance. The harder it is for a user to find a page, the longer it will take Google to find it. As well as prioritizing key pages in your site architecture, an audit helps convince Google of a page’s importance by: .

Technical Review 162

Technical Review SEO Software Review XML 162

View from Seed

MAY 14, 2020

Remote work has been a topic of discussion for many businesses in recent years, but little did we know that we were about to put all our hypotheses and reservations to the test. Ensuring we do our weekly 1-1s no matter what and spend at least 5-10 minutes on soft/personal topics. Info dies in Slack/email and buried in Google Docs.

Management 218

Management Hiring Wiki Employee 218

Mucker Lab

JULY 11, 2023

As part of Mucker’s ongoing Growth Series Webinars, we recently invited Jacque Alec , the CEO of Capconvert , to go deep on the topic of technical SEO for startups. Before jumping in and optimizing for Google, it is vital to first understand the anatomy of SERP (Search Engine Results Page) features.

SEO 78

SEO Technical Review HTML Software Review 78

Duct Tape Marketing

APRIL 17, 2024

He is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. So why don't you just globally set the table for how you're approaching that topic? So Jeff, welcome back to the show.

Artificial Inteligence 70

Artificial Inteligence ChatGPT Differentiation Technical Review 70

ConversionXL

OCTOBER 16, 2022

Google ads). Google Analytics helps you dig into where leaks occur. For example, if a Facebook ad drives 1,000 people to your site but Google Analytics shows the product landing page has an exit rate of 66%, it indicates visitors aren’t getting what they need at the consideration stage. Edin Šabanovi? Be realistic.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Up and Running

JULY 6, 2021

Google’s algorithm updates are adjustments to factors that help produce the best results based on submitted queries, page relevance, content quality, and uniqueness. Google may have penalized your site as a result. With Google, check Google Search Console and look for warnings in the message menu. Keyword cannibalization.

Software Review 104

Software Review Small Business Algorithm SEO 104

ConversionXL

JANUARY 6, 2021

Google is always changing how it displays search results. The starting point for any effective SEO strategy is understanding what Google chooses to show and why. Beginning in 2013, Google began showing “ answer boxes ,” an early test of featured snippets. In this article, you’ll learn a key part of that process: analyzing SERPs.

SEO 147

SEO Search Video Metrics 147

Duct Tape Marketing

JULY 2, 2020

Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing. Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. Listen and learn: Why should you care about Google Analytics? But it’s an important one.

Analytics 97

Analytics Small Business Software Review Channel 97

Duct Tape Marketing

MARCH 21, 2024

My guest today is Tim Brown Hook Agency, a Google paid ads, SEO and web design firm that focuses primarily on roofing companies, HVAC, companies and home services businesses. And I would say the continuing push to push more and more ads onto the front homepage of Google, or competing more and more with paid ads. This is John Jantsch.

SEO 65

SEO Technical Review Viral Video 65

Duct Tape Marketing

JANUARY 19, 2022

In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. Topics I cover: [1:24] Using content as the voice of strategy. [2:19] 10:54] Coming up with sub topics. [12:13] 10:54] Coming up with sub topics. [12:13]

Denver 98

Denver eCommerce Social Media Media 98

YoungUpstarts

AUGUST 24, 2020

This problem often plagues popular, hot topics. Additionally, Google has been stressing the importance of content quality over keyword integration. Google has made it abundantly clear that it is transitioning towards the mobile-first website indexing model, which means that it should be your top priority!

SEO 147

SEO Semantic Web Development Engineer 147

YoungUpstarts

JULY 2, 2019

All new website owners struggle on and consistently ask why they aren’t being shown in Google. Google’s way of being aware of what is ‘on the internet’ by periodically indexing the web at varying depths. Without being harsh, the answer is because they don’t exist yet.

Technical Review 192

Technical Review SEO Social Media PR 192

VC Cafe

JANUARY 22, 2021

After covering Google startup outreach and support (from first hand experience), today I’m happy to add Amazon and AWS, by looking into the variety of ways startups can engage with the commerce and cloud giant. AWS Startups Blog – Head here for insights on startup related topics and guest posts from startup founders/leaders.

Technical Review 174

Technical Review Startup Venture Capital Incubator 174

Duct Tape Marketing

FEBRUARY 6, 2024

I know you were on with probably with the Zen of Social Media Marketing, but I actually asked you to be on the show because it was marked by a post you did on LinkedIn where you talked about a topic that I think it's starting to get more buzz, but it's still a fairly relatively new term. And that's REO, not the band. The term is not new.

Engineer 64

Engineer SEO ChatGPT Channel 64

Duct Tape Marketing

JULY 2, 2020

Google Analytics Simplified for Small Business written by John Jantsch read more at Duct Tape Marketing. Today’s topic is Google Analytics, one of my favorite items to talk about. Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know.

Analytics 77

Analytics Small Business Software Review Channel 77

Up and Running

DECEMBER 17, 2020

According to Google, an estimated 63% of purchases begin online. Chances are when you’re thinking about buying something, the first thing you do is a Google search. Marketers, and small business owners, should aim for the holy grail: appearing among the first ten listings in a Google search. Consider your own experience.

Marketing 142

Marketing Technical Review SEO Hosting 142

ReadWriteStart

JUNE 3, 2022

You probably already know that most people rely on search engines to answer their questions, research new topics, and gather information. Google and other search engines want to prioritize the visibility of content they perceive as relevant to a search query and trustworthy enough to recommend. Onsite content development.

SEO 190

SEO Search Engineer Employee 190

ConversionXL

APRIL 1, 2019

A few might Google for answers to better understand a technical term or phrase in your content. The default New Users segment lets you to view Google Analytics data through the lens of first-time visitors. (A Are 90% of your first-time visitors reading basic content, or are the majority consuming deep dives on niche topics?

Technical Review 133

Technical Review Marketing Software Review Audience 133

Duct Tape Marketing

MAY 6, 2020

Turn to Google Keyword Suggest. Google Ads does have a keyword research tool, but I find it easier to just go to the search engine itself and run some test searches. If you go to Google and type in “home remodel” check out the suggestions you get. If you go to Google and type in “home remodel” check out the suggestions you get.

SEO 101

SEO Search Software Review Design 101

Duct Tape Marketing

NOVEMBER 6, 2020

In this episode of the Duct Tape Marketing Podcast , I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is very important for your website, but is something that can easily overwhelm people. Marketing Podcast with John Jantsch.

Technical Review 94

Technical Review Customer Cloud Hosting 94

ConversionXL

APRIL 18, 2019

Optimizing for intent is the long play, for Google and your site. Still, to translate the “make users happy” bromide into something executable, you need to know a few things: How Google (and others) define search intent; How to evaluate your target keywords for intent; What to do with search intent data. Some don’t.

Search 126

Search Aggregator New York SEO 126

Up and Running

JULY 7, 2021

For security reasons, it’s better to create a separate corporate account so that only your current employees can have access to the channel: Log into your Youtube account via Google. SEO on YouTube works the same way as in Google, Bing, or any other search engine. These topics, however, should be related to your product or service.

Channel 149

Channel Small Business Video Audience 149

Up and Running

OCTOBER 13, 2021

Invasive tactics by big corporations such as Facebook and Google have left a bad taste in the mouth of consumers. Google Analytics gives you information on user demographics and interests and can be used for retargeting those people most likely to convert into leads. Filter any initial creations through the personas you have.

Customer 118

Customer Marketing Artificial Inteligence Technical Review 118

Duct Tape Marketing

NOVEMBER 9, 2023

You tell it what to do, you guide it with the topics, the research, and maybe that's something you do for your clients as well. You do need, the idea is topical authority. You need to build topical authority on your website and answer every question that someone would have on that topic. Links is also critical.

SEO 63

SEO Artificial Inteligence ChatGPT Video 63

ConversionXL

JUNE 23, 2020

Here are the key steps: Learn how your audience talks about your proposed topic and product. Learn how your audience talks about your proposed topic and product. Forums are a great source of information on what your target customers think about a topic or product. AI is a hot topic, but this headline fails to capitalize on it.

Technical Review 105

Technical Review Software Review Audience Advertising 105

Women Entrepreneurs Can

AUGUST 22, 2023

This can include optimizing your Google Business Profile, using local keywords, and utilizing structured data. Another essential part of on-page optimization is ensuring that your Google My Business (GMB) profile is up-to-date and accurate. Effective local SEO strategies for car dealers are essential for any car dealership.

SEO 52

SEO Social Media Software Review Search 52

Duct Tape Marketing

MAY 1, 2023

The prompts cover topics like analyzing a client’s online presence, identifying the ideal client, discovering trends that can become opportunities, and even analyzing their competition. Topics I Cover: [01:12] AI tools as a research and idea generator assistant rather than a replacement. [02:36] 05:50] Identifying competition. [06:41]

Marketing 82

Marketing ChatGPT Framework Technical Review 82

ReadWriteStart

JANUARY 25, 2020

On the topic of ecommerce, one wonders to what extent this business model is applicable, and where is it likely to end? A basic search on Google shows several ecommerce portals selling the same products that your business sells. An excellent place to start is Google’s shopping ecommerce portal. But there’s a catch 22.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

Up and Running

FEBRUARY 20, 2017

When I became the copywriter at the call technology company Phonexa , I had to crack down on several unexplored topics, one of which completely fascinated me and had me spellbound during and after work hours. I read, breathed, and slept on the topic. One day, while trying out my two key phrases on Google search, a miracle happened.

SEO 102

SEO Social Media Search Engineer 102

ConversionXL

JULY 3, 2020

Google’s guidelines have changed over time, but they’re built around the needs of news publishers and hold fast to a central tenet: Google cares more about providing the best information than whether that information is behind a paywall. Anyone who accessed an article via a Google search enjoyed Infinite Clicks Free.

SEO 122

SEO HTML Technical Review Caching 122

ConversionXL

DECEMBER 2, 2020

Google won’t give you credit for nuance or expert takes that counter conventional wisdom. Say you’re writing about how to marry Google Analytics and CRM data. If the purpose of the analysis is to identify top traffic sources, a much clearer step is “Identify your top two traffic channels in the Google Analytics ‘Acquisition’ report.”.

Analytics 161

Analytics Acquisition Channel B2C 161

Up and Running

MARCH 20, 2018

Initially, we used a combination of different project management platforms like Wunderlist , Trello , and even Google Sheets. You’re probably wondering, why is the next topic about accountability? Advertising using social media ads: We used Google Adwords and Facebook/Instagram ads. Last three topics discussed on the website.

Customer 108

Customer Software Review Social Media Technical Review 108

Duct Tape Marketing

FEBRUARY 15, 2024

That's a Google innovation that's coming out of Google. So if you're putting out AI material as if it's handcrafted, you could end up getting by the helpful content updates or by other algorithmic adjustments from Google or a manual penalty even. So there's this acronym from Google Quality Rater Guidelines.

SEO 60

SEO ChatGPT Technical Review Search 60

Up and Running

APRIL 12, 2021

This is particularly an interesting and complicated topic for startups. Hence, career progression can be a tricky topic to approach. Whether it is through a pen-and-paper approach, Google sheet, or a feedback tool, documenting feedback helps managers and employees view past feedback and track progression.

Employee 139

Employee Management Salary Retention 139

ReadWriteStart

DECEMBER 16, 2021

Post that, it analyzes your conversation for topics discussed, talk ratio, soft skills, actionable items, feedback, queries, and competitors to highlight it for easy glance view. A SaaS-based revenue startup was initially saving all their sales call recordings in Google Drive. Deal Intelligence.

Conversion 162

Conversion Technical Review Startup Software Review 162

Women Entrepreneurs Can

MARCH 23, 2022

SANS: The SANS Institute is a global community of security professionals that provides information and training on cybersecurity topics. White Hat Security also has a blog that covers various topics related to web application security. White Hat Security: Cloud-based security solutions provider, White Hat Security, is a firm.

Web 52

Web SQL Security Software Review 52

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70