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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Selling LowerMyBills: o In 2004 he was getting a lot of call to take more money but was not interested.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. Founding Date: 2004. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). Kayak Software Corporation.

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LinkedIn: The Series A Fundraising Story ? AGILEVC

Agile VC

Google is still a private company (their IPO was Aug 2004). The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. conference happened at the end of 2004). Mostly smartphones + restaurateurs attitude towards viewing the internet as a customer acquisition tool.

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Google Finally Weaving Local Strategy :: Small Business Marketing.

Duct Tape Marketing

There’s also an interesting integration of acquisition TalkBin , a tool that makes it very easy for people send SMS messages to any registered business. With Google’s ability marry advertising with offers and a local portal this could prove very disruptive to Groupon, but also to many local portals services such as Yelp!

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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

My company won the ROI of The Year award from The Banker magazine in 2004, something I was very proud of. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. A new paradigm. Early results are exciting.

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Joel on Software is Shutting Down. Long Live the King.

Software By Rob

The memories I have of Joel on Software , especially from 2001-2004, run deep. Surely you’ve heard the news by now. Joel Spolsky is going to wrap-up his blog on its 10-year anniversary, just a few days from now. These were my formative years as a developer, and Joel published some of his best work during this time.

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5 Startup Lessons From MaryAnn Bekkedahl Of theSwizzle

YoungUpstarts

For me, the biggest challenge has been the long stretches of time (weeks) between major feature builds or consumer acquisition spikes. She has earned spots for her brands on the prestigious and highly coveted trade lists including AdWeek’s Hot List, and Advertising Age’s A-List.

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