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Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

The first hint lies in its name; this is a product development model, not a marketing model, not a sales hiring model, not a customer acquisition model, not even a financing model (and we’ll also find that in most cases it’s even a poor model to use to develop a product.) on May 28, 2010 at 12:09 am Said: [.] ????

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The Lean Startup Intensive is tomorrow at Web 2.0.

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Can You Trust Any vc's Under 40?

Steve Blank

Tech acquisitions went crazy at the same time the IPO market did. The Rise of Mergers and Acquisitions -– March 2003 -2008 After the dot.com bubble collapsed, the IPO market (and most tech M&A deals) shutdown for technology companies. And some companies didn’t even have to go public to get liquid. billion.) So what’s left?

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Twitter Link Roundup #66 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Ten small business tax planning tips for 2010! 5 Essential Web Apps for the Lean Small Business – [link]. Lean Marketing Strategies for Small Businesses and Startups – [link]. An entrepreneur tells us how he screwed up his Google acquisition – [link]. Best Illustrator Tutorials from 2010 – [link].

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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

However the Customer Development Model and the Lean Startup work equally well for startups on the web. The first question to ask is: “Does your startup have market risk or is it dominated by technical risk?” Lean Startup /Customer Development is used to find answers to the unknowns about customers and markets.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Personally, I think that customer acquisition, brand, reputation, etc., In contrast, customer acquisition, brand, reputation, etc. be prepared to be the most lean business in the sector (which is only possible where economy of scale does not create huge entry barriers). are much more differentiating than technology.

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