SoCal CTO
JUNE 15, 2011
Instead, I want to look at how they've integrated themselves with Facebook and particularly how they engage users to help viral spread. And it certainly seems to have worked with reports of: Branchout has seen explosive growth in January 2011, growing from 10K to 250K monthly users, with a total usership now in the hundreds of thousands.
SoCal CTO
JUNE 15, 2011
Instead, I want to look at how they've integrated themselves with Facebook and particularly how they engage users to help viral spread. And it certainly seems to have worked with reports of: Branchout has seen explosive growth in January 2011, growing from 10K to 250K monthly users, with a total usership now in the hundreds of thousands.
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Cracking the Code
FEBRUARY 23, 2011
Wednesday, February 23, 2011. It would have been easy to explain the difference by changes in the 2010/2011 revenue growth projections but unfortunately that is not the case. Note: high CAC ratio means high productiviy (see blog post for definition). ▼ 2011. (2). Popular Media: the key to viral marketing.
Duct Tape Marketing
MAY 30, 2014
Viral Video Marketing. This is old news to anyone with an Internet connection, but also extremely hard to do for the average Joe with a low definition webcam. In our example, we take a look at the 2011 start-up Dollar Shave Club and their viral video “Our Blades Are F ing Great”. ” factor if you will.
Cracking the Code
MARCH 23, 2007
Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Note: high CAC ratio means high productiviy (see blog post for definition). ► 2011. (2).
Cracking the Code
AUGUST 3, 2011
Wednesday, August 03, 2011. Note: high CAC ratio means high productiviy (see blog post for definition). ▼ 2011. (2). Popular Media: the key to viral marketing. Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. at 11:03 AM. software.
Cracking the Code
JANUARY 16, 2012
Note: high CAC ratio means high productiviy (see blog post for definition). ► 2011. (2). Popular Media: the key to viral marketing. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. S&M productivity (CAC ratio) for the SaaS 13 Index. Detailed SaaS Spreadsheet (Valuation and CAC benchmark).
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