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How to Use Social Media To Drive Sales

ConversionXL

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. On average, during Black Friday 2012, social traffic converted 77% higher than normal. For Facebook average order value was $74 with 76% of total social sales and 69% of total clicks. Black Friday data. Numbers in perspective.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. Image source ).

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Heidi Cohen | December 24, 2012. While Facebook is too large to ignore as a marketing platform, its not as effective as other social media options for converting to sales. Editors note: This column was originally published on August 20, 2012, and was the seventh most popular column of the year on ClickZ in 2012.

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4 Ways CEOs Can Overcome Mistrust And Make Marketing Their New Best Friend  

YoungUpstarts

Many senior executives and CEOs tend to focus more on what other departments, such as sales and production, can do to move the business forward. Good marketing can bring a company immense value, but first a CEO must learn to value the marketing team for more than sales leads generated and stop second-guessing their decisions.

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How to Leverage Phone Conversations with Customers

Duct Tape Marketing

Businesses often have multiple touch points with the customer, which occur across several departments, including sales and customer service. However, responsibility of the customer experience flows though all areas of a business; from sales and marketing, to customer service, even accounting, and IT (think phone trees, websites, etc.).

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Strategy Roundtable For Entrepreneurs: Three Open Opportunities For 2012

ReadWriteStart

At today's roundtable, we discussed three major trends and opportunities for 2012 and also worked with an entrepreneur from Europe. Well, at the very heart of the marketing and selling problem is the concept of lead generation. There are many ad networks that offer very low monetization rates and take a large sales commission.

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15 Entrepreneurs Share their “Secret Sauce” aka USP that Sets their Companies Apart

Hearpreneur

1- Analysing the needs of customers Photo Credit: Dave Sayce As a lead generation company, our aim is to provide our partner network with more business. We enhance the outcome and likelihood factors by providing post-sale support, including custom growth plans. Thanks to Vikrant Shaurya, Authors On Mission ! #5-