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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3% billion and generated $4.1

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

in investments in 2015, $15.2B FinTech had started to grow popular soon after global financial crisis happened, fueled by public’s distrust of banks and incumbent legacy firms, and then exploded in 2015. That was basically the message of most advertising campaigns of FinTech companies back then. FinTech’s history.

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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Both are critical.

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Overcoming The Top 4 iBeacon Liabilities

YoungUpstarts

The latest research from Catalyst shows that the rate of app usage on smartphones dropped —26% in 2015, and monthly downloads of apps cratered —52% while the rate of apps being purged jumped by +29%. For the world market, the variety of languages the app must support also increases the complexity and cost. Failure of the Beacon.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Advertisers could take advantage of their lack of self-control.

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How To Ensure Your Startup Team Is Growth Hacking Not Copying

Brandanew

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Raj S (@Raj_S) May 21, 2015. Upasna Kakroo (@upasnakakroo) May 21, 2015.@Raj_S hCSyIsDQzd.

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Design Inspiration: 15 Exciting Website Advertising Campaigns

Duct Tape Marketing

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Thus, the visual effect which is used in design plays a determinative role in advertising.