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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

Those stereotypes have quickly been shattering, however, with the emergence and immense popularity of mobile gaming. In 2013, there were 909 million mobile gamers worldwide, nearly half of which resided in the Asia Pacific region, and 146 million of which came from North America. Exponential Growth of Mobile Gamers.

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[Singapore][Event] Day 2 Of ad:tech Singapore 2012 Shows Mobile Promise

YoungUpstarts

The first day of ad:tech Singapore 2012 gave digital marketers and industry observers a glimpse of the continued growth of the role of technology and digital media in marketing and advertising in the Asia Pacific. The second day, however, seemed to hover over one particular aspect of that digital future – mobile.

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How Mobile Has Impacted the Customer Journey

Duct Tape Marketing

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses. Mobile in the First Stage: Know.

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Microsoft’s Cloud-First, Mobile-First Bets To Start Paying Off: TBR

YoungUpstarts

The new company structure and “cloud first, mobile first” messaging will take some time to fully resonate with partners and customers, but will continue to more tightly align Microsoft’s internal structure. Nadella’s efforts to reboot Microsoft positions the company to more effectively engage with channel partners and enterprise customers.

Cloud 100
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Online Gaming, Mobile Entertainment And The Land Of Opportunity In Video Game Design

YoungUpstarts

Online Gaming, Mobile Entertainment and the Video Game Design Boon. Meanwhile, mobile gaming on smart devices – an industry worth $33 billion – is a field swelling with potential for designers. Mobile Gaming. By 2015, over 200 million Americans – about 65% of America – will have smartphones or tablets. by Alanna Hardy.

Mobile 157
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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

in investments in 2015, $15.2B FinTech had started to grow popular soon after global financial crisis happened, fueled by public’s distrust of banks and incumbent legacy firms, and then exploded in 2015. That was basically the message of most advertising campaigns of FinTech companies back then. The industry reached $15.5B

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