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The Branding Evolution: When To Invest In Developing Your Brand And When To Tackle A Rebrand

YoungUpstarts

We saw this when Zendesk a few years ago – their offerings had shifted and they needed an identity to match. You are not sufficiently differentiated from your competition. Again, Zendesk’s 2016 rebrand is a great example here. Your brand lacks consistency. Or you describe your company differently in every campaign.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B ecommerce is about first impressions and differentiation, not just utilitarian design and minimal clicks. A Think with Google survey found that 70% of B2B buyers and researchers are watching videos throughout their buying journey, and branded video content views increased 99% on YouTube and 258% on Facebook between 2016 and 2017.

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DFINITY Is Fastest, Most Scalable General Purpose Blockchain, According to Report

The Startup Magazine

Founded in 2016, DFINITY has become the major contributor to the Internet Computer blockchain project. According to the recent Binance research report , the following five characteristics are some significant differentiators between Internet Computer and other popular blockchain projects: — Lightning-fast speeds. Reverse gas model.

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What Does the Future Hold for Conversion Optimization?

ConversionXL

As we learned in our 2016 State of the Industry report , those who do conversion optimization go by a variety of titles. To match customer expectations, businesses want to create engaging and exciting online experiences and the only way to do that is through creativity and understanding. heterogeneous treatment effects).”.

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Top 4 Crowdsourced Logo Design Sites for Small Businesses

Up and Running

Customers around the world have launched over 500,000 design contests, and as of July 2016, 99designs has paid out over $150 million to designers via its platform. Be sure to compare and contrast with our top pick and runner-up to find the right match for your small business logo design. DesignCrowd. designcrowd.com. About DesignCrowd.

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How Universities Can Help Students and Alumni Work in the Tech Industry

David Teten

Match students with relevant startup internships. In 2016, ff Venture Capital partnered with the NYU Future Labs to be the venture partner for the AI NexusLab, a program focused on accelerating AI-related startups, which to our surprise we discovered was the first such partnership between a VC and a university. Incubate non-Yalies.

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4 Ways to Improve Your Online Storefront

Up and Running

In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. When your content matches what searchers are looking for, they are more likely to click through to your website, proving your relevance while also increasing your website traffic. So, what can you do?

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