The Branding Evolution: When To Invest In Developing Your Brand And When To Tackle A Rebrand
YoungUpstarts
MARCH 11, 2020
We saw this when Zendesk a few years ago – their offerings had shifted and they needed an identity to match. You are not sufficiently differentiated from your competition. Again, Zendesk’s 2016 rebrand is a great example here. Your brand lacks consistency. Or you describe your company differently in every campaign.
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