Hippoland

MARCH 2, 2018

I took a look at what we invested in in 2017 and thought I’d share some surprising / not surprising findings. Note: these stats are based off first checks we did in 2017 under Hustle Fund – I did not include follow-on checks. 5) We skewed towards B2B companies. 43% of our companies are B2B companies.

B2B 48

B2B Portfolio Green Atlanta 48

Hippoland

MARCH 2, 2018

I took a look at what we invested in in 2017 and thought I’d share some surprising / not surprising findings. Note: these stats are based off first checks we did in 2017 under Hustle Fund – I did not include follow-on checks. 5) We skewed towards B2B companies. 43% of our companies are B2B companies.

B2B 48

B2B Portfolio Green Atlanta 48

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Product or service pitch example.

Product 97

Product Audience Social Media Sales 97

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Version One Ventures

APRIL 18, 2017

In case you missed it, you can read some of the key takeaways from the evening’s talks, including a fireside chat with Boris and Uber’s Andrew Chen; growing a B2B marketplace with Shippo’s Mikhail Ledvich; Slava Rubin describing how Indiegogo grew its business ; and Anthony Marino on ThredUp’s move to a managed marketplace model.

San Francisco 113

San Francisco B2B Hosting Engineer 113

YoungUpstarts

NOVEMBER 7, 2016

For example, if the product you’re selling is cat food, you wouldn’t want to aim for simple keywords like “best cat food” or “dry cat food brand” since these keywords are likely to have far too much competition. Try narrowing it down based on your unique product aspects, such as “all natural organic cat food for overweight cats.”

PPC 178

PPC Small Business San Francisco Dallas 178

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. In some cases, product & technology.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. In some cases, product & technology.

Seed Stage 48

Seed Stage Business Model B2B Email 48

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( In the third quarter of 2017, 91 percent of all mobile searches were performed via the Google search engine. ( Product listing ads (PLAs): commonly known as shopping ads.

SEM 113

SEM SEO PPC Marketing 113

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ReadWriteStart

APRIL 18, 2018

Tech stocks blew expectations out of the water in 2017, outpacing the S&P 500 by 21 percentage points. While 2017 certainly marked an exceptional year for tech stocks, it was also a harbinger of things to come. Here are nine to keep an eye on in the coming months. Most eyes are on Amazon to pull the trigger on acquiring Slack.

Merger 70

Merger Acquisition Stock Valuation 70

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

Demand 101

Demand Revenue SQL B2B 101

Up and Running

AUGUST 14, 2018

In 2017, U.S. Shawn Porat of Scorely concurs: “ I’m looking for ways to create more targeted lists, so I can improve engagement and conversions. If you offer a variety of products or services, it’s best to segment your lists so everyone gets the most relevant information and promotions. ”.

Marketing 71

Marketing Entrepreneur B2B Video 71

Hearpreneur

JULY 12, 2017

There are huge conversations and exchanges of ideas that need to transpire as technology, healthcare, infrastructure and laws advance and change. We take on those more complex types of industries where the conversation being created requires a higher level of skill. Complex, B2B companies are struggling with social media.

Social Media 49

Social Media PR Media Public Relations 49

ConversionXL

DECEMBER 13, 2018

With paid access to GA360—$150,000 per year, billed monthly at $12,500 with an annual contract—users also get access to 360 versions of other products: The announcement of the Google Marketing Platform, in June 2018, combined paid ad platforms and the Google Analytics 360 Suite. Product-market fit and alternative solutions.

Analytics 126

Analytics Cloud Audience Campaign 126

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. Your website content—however tailored—may represent only a fraction of the total time a prospect considers your product.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

crowdSPRING Blog

NOVEMBER 7, 2016

Stay fresh in the minds of big potential clients by sending them holiday promotional products or samples of your wares in custom holiday packaging to add value and cheer. Ask them to snap pictures of themselves enjoying your product or service while in the holiday spirit and post it to social media with a designated hashtag.

Social Media 52

Social Media Audience B2B Equity 52

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

Eric Friedman

JANUARY 25, 2017

We didn’t want to rely on what others had done, instead coming up with a set of Founder First Principles gathered from interviews, discussions, and founder conversations with people who have created products, managed teams, been through programs and more. Applications are now open through March 31st 2017.

Programming 60

Programming B2C Equity Incubator 60

ConversionXL

OCTOBER 9, 2019

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Primarily for E-commerce advertisers, who are in the horde of promoting multiple products from their store through a single ad strip. You can also limit the geographical reach of the ad.

Social Media 62

Social Media Media Marketing Lead Generation 62

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 28, 2017

In this case this was technically a micro-outcome in this case (conversion is offline). This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " Here’s one metric you might have heard of that relies on 3rd party cookies: View-Thru Conversions. Conversion Rate.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. calls to action and sales-focused product pages alone. Breaking down the blog–product barrier.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Occam's Razor

DECEMBER 8, 2017

Perhaps some kind of B2B sales. Even if Jeff Bezos goes around hitting people with feather dusters, Amazon will keep selling more and more products. A great selling product, with a much bigger overlap with the NFL audience than the Surface. Global maxima view of success: Microsoft is losing. [ We are not looking after year two.

Global 121

Global Metrics Artificial Inteligence Oakland 121

Duct Tape Marketing

MAY 23, 2017

He is a long time featured keynote speaker for things such as search engine optimization and conversion rate optimization, and I’ve had him on the show a couple of times, some of you may recall waiting for your cat to bark… maybe a call to action definitely [buyer legends 00:53] and a number of other books. ” What is it?

Tampa 35

Tampa Florida Customer Audio 35