ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled.

Marketing 110

Marketing Product Audience Equity 110

View from Seed

SEPTEMBER 4, 2018

It occurred to me that although we mentioned our new thematic approach when we raised our last fund in 2017, we haven’t really shared a broader manifesto about how we are approaching the early stage market. It’s been an interesting several years in the early stage venture eco-system, and the sands have shifted considerably.

North America 120

North America Seed Stage Early Stage Lead Investor 120

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

JUNE 16, 2020

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. I detailed the full process of my content gap analysis back in 2017. Since we’re in B2B SaaS, ours are: Role pages; Products; Industries; Features and use cases.

SEO 121

SEO Technical Review Software Review XML 121

Austin Startup

NOVEMBER 29, 2017

In September 2017, I spent 2 weeks in Austin, Texas to understand what makes this vibrant startup ecosystem tick. Namely, windfall revenue from oil means that the Texas taxman does not collect personal or corporate income taxes (on the state level). For starters, it’s worth pointing out that Texas is an oil state.

Early Stage 48

Early Stage Austin Silicon Valley Texas 48

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). Twitter : 20% Increase in CPM ( Q4 2017 ).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Up and Running

NOVEMBER 30, 2020

If you are yet to start using webinars to drive sales, you are missing out on a huge opportunity to boost your revenue and grow your business. According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. Webinar revenues.

Product 97

Product Audience Social Media Sales 97

Rob Go

SEPTEMBER 4, 2018

It occurred to me that although we mentioned our new thematic approach when we raised our last fund in 2017, we haven’t really shared a broader manifesto about how we are approaching the early stage market. It’s been an interesting several years in the early stage venture eco-system, and the sands have shifted considerably.

North America 36

North America Seed Stage Early Stage Lead Investor 36

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. As of the beginning of 2017, ffVC spun out Totem into a separate business. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market.

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

MAY 2, 2017

Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. You take advantage of them by living in 2017!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

DECEMBER 13, 2018

In 2017, Google announced a partnership with Salesforce; the two companies deepened that partnership in 2018. Large B2B companies that already use Salesforce. You’ll get more complete data, but how will you drive more revenue with it? GA360 and Salesforce integration. Salesforce is now a reseller of GA360.)

Analytics 126

Analytics Cloud Audience Campaign 126

View from Seed

NOVEMBER 7, 2019

Year over year revenue growth rates are measured in multiples not percentages. 2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in.

IPO 202

IPO Early Stage Cofounder B2C 202

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Lighter Capital, a Revenue Based Investing VC, offers a Cost of Capital Calculator. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

abovethecrowd.com

FEBRUARY 27, 2019

In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In 2017, the company reported sales of over $500 million. In November of this year, the company announced that it had achieved “substantially” more than $1B in revenue in the third quarter.

Internet 88

Internet Matching Vertical Hosting 88

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Share with us in the comments section below.

Social Media 60

Social Media Media Marketing Lead Generation 60

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. You want your revenue to be higher than your costs. But the execution is hard.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. Almost all of the companies we invested in in 2017 had customers even if they didn’t have much of a product. You want your revenue to be higher than your costs. But the execution is hard.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Agile VC

NOVEMBER 7, 2019

Year over year revenue growth rates are measured in multiples not percentages. 2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in.

IPO 100

IPO Early Stage Cofounder B2C 100

Occam's Razor

SEPTEMBER 15, 2014

Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this. Dive into the outcomes reports to measure in-app revenue by day or a time period that makes sense. If you have ecommerce you will see key metrics related to money making. Money, money, money.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

FEBRUARY 28, 2017

Revenue Per Human. But, you want people to obsess about Revenue and not Cost. This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " If 10xing your revenue requires that you quadruple your costs, what's the problem? Subtle change. " I wanted to die.

Metrics 60

Metrics Analytics Acquisition Naming 60

Designmantic Blog

MARCH 6, 2018

It is apparent that the United States has the highest performing entrepreneurship, but what is truly amazing is how women contribute the biggest growth in revenue, employment and financial efficiency. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

Hearpreneur

DECEMBER 31, 2016

It could be more revenue, hiring clients or launching a new product or service, but every new year is an exciting time because it’s ripe with opportunity. We asked 16 entrepreneurs to share their business goals and what they were looking forward to in 2017. #1 1 – Developing Software. Image Credit: Serena Holmes.

Entrepreneur 73

Entrepreneur Software Review New Zealand Mobile 73

YoungUpstarts

MARCH 25, 2019

Graphic: For every $1 spent on AdWords (a form of SEM), companies tend to increase their revenue by $2. ( 57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

Occam's Razor

DECEMBER 8, 2017

Perhaps some kind of B2B sales. Look at Revenue, Earnings, Margins, Employment… Everything is super sad. It does not always have to be revenue or profit. The NFL is slated to make $14 billion in 2017, they can surely afford to give $110 mil a year to Microsoft. Global maxima view of success: Microsoft is losing. [

Global 121

Global Metrics Artificial Inteligence Oakland 121

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! increase not only brand share but also revenue. In 2017 I founded EIEIO Marketing – a Facebook-focused marketing agency that helps a variety of businesses and entrepreneurs find success with Facebook Marketing! 14- A number of reasons.

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113