Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Startup Professionals Musings

AUGUST 27, 2018

Allocate funds for intrapreneurship and acquisitions. Set metrics and rewards specifically for innovation. What would happen in your company if all bonuses were predicated on at least 20 percent of revenue coming from products launched within the last three years? Marty Zwilling First published on Inc.com on 08/13/2018.

Management 146

Management Metrics Acquisition Revenue 146

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

APRIL 3, 2018

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. My initial role was to grow the user base for our free, open-data catalog. Image source ).

Demand 101

Demand Revenue SQL B2B 101

Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Count connections with experts, media, and influencers.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

ConversionXL

JUNE 3, 2019

Compare that to more than two-thirds of CMOs who expect to increase customer acquisition, increased purchase volume, and more effective cross-selling: That’s too bad. Because a Manta report found that 61% of small businesses surveyed indicated that more than half of their revenue came from repeat customers. The result?

Retention 82

Retention Developer Customer Programming 82

Up and Running

JULY 22, 2019

For instance, the 2019 TSX Venture 50 companies—which are all growth-stage companies accessing investors on TSX Venture Exchange—reported increasing their employee count by roughly 2,200 people in 2018, representing an average hiring growth of 307 percent. This would not have been possible without the support of their investors.

Canada 78

Canada Early Stage Valuation Finance 78

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from from administration to politik? I learned that software engineers?—?or

Management 85

Management Product Technical Review Software Review 85

Startup Professionals Musings

NOVEMBER 2, 2018

It probably had more to do with the fact that they had doubled their sales annually for several years, and still managed to squeeze out a profit of $11M in their year of acquisition. The best advantage includes intellectual property to provide a barrier to entry or incent acquisition.

Intellectual Property 48

Intellectual Property Initial Public Offering Merger Acquisition 48

ConversionXL

JULY 22, 2021

Each of these tools will display metrics in a different way. In 2018, they upped the stakes by rolling out mobile page speed as a ranking factor in mobile search results. . This is because AMP pages serve a basic version of your webpage that doesn’t allow you to earn ad revenue or access the same deep level of analytics.

Technical Review 162

Technical Review SEO Software Review XML 162

VC Cafe

AUGUST 3, 2023

Whether it’s gaming, commerce/ DTC or creator economy, there are many Israeli startups selling at over $10M and even $100M in annual revenue. I wanted to highlight a few of the ‘old school’ B2C success stories, several of them are “Centaurs” , or startups that passed the $100M revenue mark.

B2C 148

B2C Generative AI Artificial Inteligence 148

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101

Up and Running

OCTOBER 3, 2018

Financial Summary: Explain your business model, startup costs, revenues, and liabilities to the company. Milestones and metrics that you’ll need to hit to be viable. For instance, in 2018, Trulia ranked El Paso in the top five hottest real estate markets out of 100 of the country’s most populated metropolitan areas. Be specific.

El Paso 61

El Paso Business Plan Technical Review Forecast 61

ConversionXL

JUNE 2, 2022

In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. This approach works for both new account acquisition and account expansion. Granular tracking of the right metrics helped sales reps prioritize prospects soon after receiving their watch.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Ben's Blog

OCTOBER 29, 2020

IPO “over-subscription” has also become a vanity metric for the bankers and the issuing company. Putting aside for now the hot topic of Special Purpose Acquisition Vehicles, or SPACs (which account for about 40% of IPOs this year), we are still experiencing historically low levels of tech IPOs. Scarcity of IPOs.

IPO 36

IPO Securities and Exchange Commission Demand SEC 36

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MAY 14, 2019

Note: Google Ads used to have an ad group targeting audience keywords, but this was migrated into custom intent audiences in November 2018. Monitor the right performance metrics. Monitor the right performance metrics. You can view these metrics by clicking on the “Videos” section within your Google Ads account.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

DECEMBER 11, 2018

JustDoIt pic.twitter.com/x5TnU7Z51i — Colin Kaepernick (@Kaepernick7) September 5, 2018. Or look at MailChimp, a startup-turned-$400-million-revenue-machine that is always creating viral campaigns that set them above their competition, like this recent “Did You Mean Mailchimp” one. Believe in something.

Campaign 134

Campaign Marketing Design Differentiation 134

This is going to be BIG.

SEPTEMBER 12, 2022

That was a note that I got from a friend back in September of 2018. There’s a metric f**k ton of empty commercial real estate out there—yet landlords continue to try to squeeze existing tenants for every last dime. It makes me feel productive, self-assured, and feminine all in a way I didn't expect. Thought I'd share.”

Cofounder 121

Cofounder Venture Capital Community PR 121