VC Cafe

MAY 4, 2021

Instagram announced last week that it will allow livestreams without the need to turn on video, essentially enabling live audio rooms. More step-changes to come as the industry consolidates and the spending and monetization gap compared to video content narrows Liontree Year End Letter, by Aryeh Bourkoff.

Audio 139

Audio Software Review Open Source Social Network 139

Austin Startup

APRIL 27, 2019

Who says Austin can’t do B2C now ? the business was the same and through acquisitions it became to be worth $1.33 He talks about the brutal, gut-wrenching nature of the pivot that OneSpot successfully completed in this video (source: TechCrunch’s “You Have to Be Willing to Throw it all away” ). It is just four-years old?—?for

B2C 51

B2C Austin Cofounder IPO 51

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Check out the video below for an easy-to-understand definition of SEO.

SEO 80

SEO eCommerce Analytics Software Review 80

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. So while ads can be an effective way to grow, spending on user acquisition before figuring out monetisation is a sure way to shorten runway for early stage startups.

Mobile 190

Mobile Social Media Distribution PR 190

VC Cafe

OCTOBER 28, 2021

In this Techcrunch article written by Aaron Levie of Box, he refers to it as the rise of enterprise ‘to ys’, citing the acquisition of Yammer by Microsoft for $1.3 The consumerisation of enterprise was a big investment trend in 2011-2012. “Toys” are new startups attacking a narrow or unattractive segment of the market.

B2B 167

B2B Sales Cycle Software Mobile 167

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. Acquisition segments. Acquisition segments. ” How does Netflix manage to find the right show for the right user so quickly? That’s a serious win achieved through personalization. Contextual segments.

Programming 97

Programming Revenue Analytics Software Review 97

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

B2C 148

B2C Generative AI Artificial Inteligence 148

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 83

B2B Marketing B2C ChatGPT 83

Duct Tape Marketing

DECEMBER 5, 2013

This explosive growth has made Pinterest a viable traffic and revenue source for many B2B and B2C businesses. It’s also a smart idea to add a link and call to action for all of your social networks in the description section of your channel videos. Tweet Your Pins. What are your success stories? If so, leave a comment below!

Social Media 77

Social Media Social Network Channel HTML 77

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Do product videos increase click-through rates? B2C or B2B, all marketing is people talking to people. Cross-selling can be a powerful tool for retention and acquisition. Does adding social proof increase conversions?

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

NOVEMBER 8, 2018

Voice, video, and an Amazon-free result. Voice search results for product queries often return video results—and exclude Amazon. The primacy of video in voice search gives ecommerce retailers a protected space in which to deliver persuasive product videos to purchase-ready consumers. Out-optimizing Amazon.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JULY 7, 2020

For more detailed information, check out this video. But the opportunities on Pinterest are open to more than just B2C fashion and food brands. Quit boards with a low virality score (which you can check in Tailwind). A good pin can’t rescue a bad board. Regardless of your industry, Pinterest warrants a thorough look.

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

FEBRUARY 6, 2024

What's really interesting is now what we're seeing, even with Zen Media, with clients with different, we have a lot of data too that we analyze and look at, which is wonderful, B2B, a lot of tech, even B2C clients. And so many people discover their things through Rand's posts or their team does videos and so forth. 10:58): Guess what?

Engineer 65

Engineer SEO ChatGPT Channel 65

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. How do you create an infinite loop?

Social Media 185

Social Media B2B North America Media 185

ConversionXL

FEBRUARY 10, 2021

While thorough feature pages and detailed pricing tables are great components to have on your website, what better way to qualify prospective customers than with video marketing? What types of demos are used, and are there correlations between B2B and B2C demo usage? Solution 2: Pre-recorded demos. Interpreting demo usage.

Product 120

Product B2C B2B Email 120

NZ Entrepreneur

MARCH 11, 2020

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. On some level, the phone has already morphed into zoom calls and skype calls – we’ve still got audio, but we’ve now got video as well. Prediction: Watch this space.

Social Media 63

Social Media Channel Technical Review Sales 63

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). Skype and Zoom are useful for video/audio conferences. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. you can see the video here.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

DECEMBER 9, 2013

Look at the way the text is laid out, how video is incorporated, the structure of the site and everything else. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. Focus on optimizing your Cost per Acquisition (CPA). Look at the colors. Look at the icons.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ Now, I better understand visitor acquisition.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JULY 9, 2015

Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources. About half of those people watch the entire video.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

MARCH 21, 2017

This article is about how to build influencer marketing campaigns, not how to become an influencer, but I thought it would be illuminating to share this video by Bloomberg on a journalist’s attempt to become an Instagram influencer: Apparently it’s pretty hard work. Treat it like any other acquisition growth experiment. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting. What do you learn from this report? Thank you.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

View from Seed

AUGUST 2, 2017

The physical office hasn’t been rendered obsolete by any means, but IP video conferencing has fundamentally changed how and with whom many people work on a daily basis. While our lens on the Everyday Economy is focused on our actions as individuals, it’s not constrained to B2C companies.

Seed Stage 273

Seed Stage Portfolio Cofounder B2B 273

online.wsj.com

SEPTEMBER 23, 2012

In early 2011 an acquisition by a Fortune 500 company fell apart. Most Popular Video Feed. Consumer Services (B2C). Most Popular Video Feed. But the company began to struggle after its relationship with Yahoo Inc. fell apart early that year, Mr. Dreymann says. A Yahoo spokeswoman declined to comment. Most Popular.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Occam's Razor

OCTOBER 10, 2011

On a blog, YouTube: Amplification = # of Share Clicks Per Post (or Video). On a Blog, YouTube: Applause Rate = # of +1s and Likes Per Post (or video). They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value.

Social Media 165

Social Media Metrics Conversion Media 165

Duct Tape Marketing

APRIL 28, 2017

Improved talent acquisition. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Brands create video and audio based aids to connect with and get on the good books of their target groups. You could also encourage happy consumers to go vocal on social networks. Crowd-sourced content.

Social Network 51

Social Network Distribution Curation B2B 51

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

JUNE 28, 2011

I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. What does the number of press reports or views of our video actually tell us? It is not hard to imagine what a B2C site is trying to do. Company impact is maximizing Revenue Per Acquisition.

Metrics 126

Metrics Web Analytics Campaign 126

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. Part of any good marketing plan is customer acquisition costs and knowing when those costs are too high. The video and accompanying blog post is here: [link] #59 Blain Smith on 08.20.10 Justin #14 Eugene Mandel on 08.18.10 61 Neil on 08.22.10

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. B2B copywriting almost always requires more skill and time compared to B2C. Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets.

B2B 142

B2B Social Media Email Campaign 142