Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. But if you ask anyone in the ecosystem of customer acquisition?—?founders, and you’ll hear the same thing: customer acquisition (CAC) is getting harder and more expensive.

Founder 424

Founder Product Cofounder Acquisition 424

Both Sides of the Table

MAY 19, 2020

Bevy is Emerging as a Leader in Software for Building Virtual Communities?—?with It’s clear things have changed for good and the need for managing remote communities of employees, customers and partners has become ever more important. they are communities and tribes. this is classic community management.

Community 234

Community Software Hosting Venture Capital 234

ConversionXL

MARCH 31, 2021

The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most. Go into each conversation with a broad set of questions.

Audience 127

Audience Non-Compete Distribution Channel 127

VC Cafe

MAY 4, 2021

Perhaps it’s boredom, or Zoom fatigue, but there’s something quite appealing these days about having social conversations without turning on a camera. Clubhouse was the trailblazer, but it sparked a huge interest in the category from established social networks, new startups and even the open source community.

Audio 140

Audio Software Review Open Source Social Network 140

Up and Running

AUGUST 16, 2021

We’ve worked with four agencies ( SEO , paid acquisition, conversion copywriting, design) and made some costly mistakes. The story repeated itself with a paid acquisition consultant. Because Product Hunt is a community-driven platform, you have to spend a lot of time giving value and personal touch to the audience.

Small Business 141

Small Business Technical Review SEO Acquisition 141

Startup Professionals Musings

JANUARY 9, 2022

Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Identify the communities for these micro-segments. More important than finding a community, is creating one, with your blog and other social media engagement.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

JANUARY 24, 2017

Similarly, conversion optimization moves quickly. Conversion is expanding beyond just the core user experience. Similarly, it helps to have a unified view of conversion optimization to help you approach every avenue of optimization – from product to communications and call centers to landing pages and more.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

OCTOBER 19, 2021

If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. Also, examine how they are talked about by the community. By going to More , and then clicking Community on a Facebook business page, you can read through public posts tagging them and posts shared to their page. Take Salesforce.

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

JULY 21, 2022

This makes the right data harder to locate, resulting in poor conversion rates that affect revenues and dampen company culture. Look at traffic, engagement, and conversions to determine which channels to add to your marketing mix. Cornerstone Fellowship uses omnichannel marketing to build community.

Customer 118

Customer Marketing Channel Audience 118

Steve Blank

JUNE 12, 2020

I want to make my community, country or world a better place, while solving some of the toughest problems.”. Team Protocol One – Ensuring JTAC to Pilot Communication. Few consider opportunities to make the world safer with the Department of Defense, Intelligence Community or other government agencies.

Oakland 312

Oakland Asia Lean Video 312

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

JANUARY 18, 2022

It builds brand equity with its entrepreneur audience by sharing helpful resources and creating a community of like-minded business builders. HubSpot built brand equity through community-building, blog posts, social media marketing , and its HubSpot Academy. This has produced an army of community advocates.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JUNE 15, 2021

traffic, engagement, conversion, sharing). It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Whether that’s to: Intrigue (awareness); Educate (consideration); Influence a purchase (conversion); Or inspire engagement (retention).

Audience 153

Audience Retention Campaign Video 153

ConversionXL

NOVEMBER 11, 2015

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

OCTOBER 17, 2012

These seven email remarketing tactics are based on proven campaigns that increase your conversions. This single email has increased their conversions by 15%. You can use this tactic in conjunction with many of those above – I’ve already mentioned that offering a discount or special can often increase the conversions on other tactics.

Campaign 104

Campaign Email Conversion Cofounder 104

ConversionXL

NOVEMBER 29, 2018

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill. Benchmark conversion rates: freemium vs. free trial. So what should you do first?

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. But if you have only a 5% conversion rate from MQL to SQL, something might be up.

Demand 101

Demand Revenue SQL B2B 101

YoungUpstarts

OCTOBER 4, 2015

While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect one’s communities on social media with the corporate wallet. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Product should be your main channel for customer acquisition, retention and expansion. Don’t sleep on assisted conversions: these are any pages that are visited on the path to a website conversion. Andrei Faji, Engagement Marketing @ PandaDoc. Great talks. Gaetano DiNardi.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Demand generation helps you influence buyers where they’re having those conversations and in those unattributable spaces. Slack, Facebook Groups, Discord, Reddit, etc.)

B2B 103

B2B Social Media Channel Audience 103

Hunter Walker

AUGUST 23, 2023

Our conversations are always enjoyable, spanning tech, parenting and culture, so I decided to ask him Five Questions here. Apple had made it clear to us through many prior conversations that they were never going to take the medium that seriously (beyond yearly incremental updates to the Apple Podcasts app).

Founder 87

Founder Angel Investor Cap Table Distribution 87

ConversionXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. Some goals may be measured by more than one metric.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

NOVEMBER 4, 2020

Freemium to paid conversion rates for SaaS businesses hover around the 2% mark on a good day. Now, there are many methods you can use to try and increase your conversion rate. Great user onboarding is imperative for steering your users in the direction of conversion, and it all starts with activation. for freemium users.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. Bugs—if they’re around—are a conversion killer. Probably not.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. This thing crushed sign-up conversions. We re-ran tests.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

MAY 27, 2022

The information needed to make decisions is all around them: in their communities, at events, and at the end of a Google search. More conversions? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. The impact of this?

Demand 115

Demand Affiliate Audience Leadership 115

Startup Lessons Learned

MAY 31, 2019

It’s meant to support and grow a business until an “exit” in the form of an IPO, a merger or acquisition, or in less than ideal scenarios, a company shutdown. We’ve been active within the regulatory community - as have you of course - to try to address this; I think it’s a critical issue to get right.

Lean 108

Lean Venture Capital Conversion IPO 108

ConversionXL

FEBRUARY 3, 2022

Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. Split-test the top candidates and measure sales conversions, lead counts, click-throughs, etc. Measure click-through rate and landing page conversions. Community building. Creating a unique value proposition (UVP).

Product 102

Product Marketing Social Media Channel 102

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition). 5 this and.5

Technical Review 115

Technical Review Cap Table Acquisition Startup 115

Eric Friedman

NOVEMBER 18, 2022

If you are an operator looking to advise companies, think about how you can join communities, accelerator programs, mentor programs, or similar roles that put you in close proximity to companies. Like all things, waiting to have the hard conversation is never a great idea. Let this post be the “bad cop” moment in your relationship.

Early Stage 103

Early Stage Equity Vesting Cap Table 103

The Startup Magazine

JULY 20, 2020

Good reviews can enhance credibility, trustworthiness, traffic and even conversion rates, so they should be a crucial part of your customer acquisition strategy. Online reviews are a vital part of running a successful online business. Here are some of our top tips on successfully managing your reviews online. A company sign-off.

Technical Review 107

Technical Review Management Social Media Reputation 107

ConversionXL

JULY 25, 2022

CXL likes to play by an entirely different set of rules, so they’ve created a marketing playbook community where experts can weigh in and share their experiences. In the NBA, for example, a coach has a 75-second timeout to communicate a play well enough so each player knows what needs to happen and their role in achieving it.

Community 93

Community Marketing Retention Campaign 93

ConversionXL

MAY 27, 2022

Its mission statement makes this clear: “Our community runs deep, and our insights run deeper. For example, Optimizely is a hero to web developers that want to improve their conversion rates. Turn eyeballs into conversions with lead magnets. According to research by GetResponse , video has the highest conversion rate.

Demand 91

Demand Lead Generation PPC Leadership 91

Hunter Walker

MAY 29, 2022

Andy Johns was one of the original notable ‘growth’ experts, working at a variety of startups and larger tech companies to help drive product strategies that resulted in organic and sustainable user acquisition. Fewer of my conversations today are about startups and how to growth them. Have you found the same?

.Net 89

.Net Technical Review Silicon Valley Community 89

ConversionXL

JANUARY 8, 2020

After the acquisition, it started branching out into more areas of data science and analytics. Below, I discuss five fresh and relevant features for marketers, regardless of technical ability: Kaggle datasets; Kaggle community analyses; Kaggle Notebooks; Kaggle cloud integrations; Machine learning with Kaggle. Kaggle has 3.5

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Some changes you make will influence conversions at the specific time you implement them. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126