Steve Blank

FEBRUARY 26, 2020

You need to begin to “instrument” your customer acquisition process with analytics. You’ve built detailed analytics tracking into your product and you should be seeing organic and viral growth; and can provide Daily/Weekly/Monthly Active Users, 30d/90d/120d retention. Retention and low attrition are good signs of customer validation.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Berkonomics

JANUARY 5, 2023

The first rule: 10/40: One of my company CEOs recently described his rule for acquisition success, and it resonated with me as a great goal for planning during acquisition exercises. This CEO states that he has made it work twice when acquiring companies, and that is enough for him to make it his rule for all future acquisitions.

Acquisition 62

Acquisition .Net Retention Sales 62

The Startup Magazine

MAY 31, 2022

Outsourcing talent acquisition efforts to external service providers like SOURCEitHR Payroll & HR Outsourcing Partner In UAE makes sense because executing all of these processes in-house can divert attention away from your key expertise. To improve staff retention, you should periodically update both according to industry norms.

United States 135

United States Salary UAE Hiring 135

ConversionXL

NOVEMBER 23, 2022

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy. This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. In-person events FTW!

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

FEBRUARY 3, 2022

Acquisitions can quickly increase your market share and bring in new customers. Acquisitions. Some of those channels might include: Acquisition. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

MARCH 5, 2023

Idea entrepreneurs are largely driven by the “crisis of the moment” or the next event on their schedule. Customer acquisition, retention, and support. Most experts agree that acquisition of a new customer costs six times retaining existing customers. Products from idea entrepreneurs often try to be everything to everyone.

Cofounder 389

Cofounder Startup Term Sheet Acquisition 389

ConversionXL

JULY 28, 2021

A model based on users and events. The focus in GA4 is very much on users, with each interaction labeled as an event. This means sessions and pageviews are now events. For instance, a page_view event contains the parameters page_location , page_referrer , and page_title. Enhanced measurement events. Custom events.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Hearpreneur

DECEMBER 14, 2022

4- Better customer (and employee) retention. In 2023 I’ll be focusing on improving retention with our existing audience to maximize value on both ends of the relationship. In 2023 I’ll be focusing on improving retention with our existing audience to maximize value on both ends of the relationship. Photo Credit: Brian Dechesare.

Entrepreneur 105

Entrepreneur Retention SEO Employee 105

YoungUpstarts

FEBRUARY 22, 2017

Corporate transactions including mergers and acquisitions (M&A) and initial public offerings (IPO) bring necessary capital and resources to a growing company. Mergers and acquisitions can be fairly contentious and not all shareholders agree that it is in their best interest for Company A to buy Company B.

IPO 147

IPO Prospectus Merger Initial Public Offering 147

ConversionXL

JUNE 15, 2021

It must align with the marketing funnel stages (awareness, consideration, conversion, retention) as well as the customer journey. Whether that’s to: Intrigue (awareness); Educate (consideration); Influence a purchase (conversion); Or inspire engagement (retention). Retention—Inspire engagement. But wait, there’s more!

Audience 153

Audience Retention Campaign Video 153

The Startup Magazine

FEBRUARY 14, 2024

So read on to learn four tips for boosting your customer acquisition and retention. The better customer acquisition strategy is to target your efforts to those most likely to become loyal customers. Attend business events and try to speak to as many people as you can in your industry.

Customer 78

Customer Acquisition Audience Social Media 78

ConversionXL

APRIL 3, 2018

The event had returning attendees… Again wow’d by #CXLLive — plenty of knowledge to bring back to the team. … as well as first-timers: First time at #CXLlive , very impressed with the event. Never experienced an event where everybody seems to know each other. Start with retention. We will be back!

Retention 106

Retention Artificial Inteligence Channel Email 106

Hunter Walker

JANUARY 2, 2017

The total value of these deals might look higher than when a tech company makes an acquihire but the premium tends to go to retention rather than the cap table (especially since (a) the acquirer might not be seen as an ‘attractive’ place to work and (b) there’s assumption of less equity upside post-acquisition).

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

Startup Professionals Musings

MARCH 3, 2021

For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. It still amazes me that some entrepreneurs seem totally at a loss on this question, or customer retention rate, or even margin expectations. Building a sustainable business is more like a marathon than an event.

Exit Strategy 406

Exit Strategy Merger Angel Investor IPO 406

ConversionXL

AUGUST 27, 2020

I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers); Actively experimenting with different marketing channels; Spending $1000+ per month on user acquisition. These analytics tools rely on events to collect data.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

SEPTEMBER 9, 2021

Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc. That’s not to say the app is over—retention among users is strong. Take Clubhouse, for example.

Social Media 142

Social Media Media Developer Marketing 142

Startup Professionals Musings

JUNE 5, 2020

Idea entrepreneurs are largely driven by the “crisis of the moment” or the next event on their schedule. Customer acquisition, retention, and support. Most experts agree that acquisition of a new customer costs six times retaining existing customers. Products from idea entrepreneurs often try to be everything to everyone.

Entrepreneur 307

Entrepreneur Cofounder Term Sheet Acquisition 307

ConversionXL

AUGUST 5, 2021

For example, here’s an email Airbnb sent to a user showing strong intent to book a place to stay in San Diego: This behavior would have first been recorded by an automation platform or via events in Google Analytics. Conversion & retention. The same treatment applies to retention. Optimizing your operational workflows.

Software Review 143

Software Review Technical Review San Diego Retention 143

Duct Tape Marketing

JANUARY 24, 2024

Creating a thriving online community requires more than just a platform – it demands a strategic approach to engagement, growth, and retention. Dive into the retention strategies employed by platinum communities, emphasizing consistent new member acquisition, onboarding excellence, and delivering ongoing value.

Community 87

Community Video Audience Audio 87

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

JULY 18, 2017

Spending $1000+ per month on user acquisition. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Most of the tools that you will be interested in fall into a category called “event driven tools”. These analytics tools rely on events to collect data.

Analytics 123

Analytics Product Channel Retention 123

Duct Tape Marketing

AUGUST 4, 2022

And I will say that, you know, if I'm at a networking event or something and somebody I've not met, uh, walks up to me and says something like, so what's your favorite food to eat? We're just talking about support and retention. But I think what a lot of people miss about customer care is acquisition.

Social Media 89

Social Media Conversion Media Artificial Inteligence 89

ConversionXL

JULY 18, 2017

Spending $1000+ per month on user acquisition. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. Most of the tools that you will be interested in fall into a category called “event driven tools”. These analytics tools rely on events to collect data.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

JANUARY 18, 2022

A series of events and actions that relate to the struggle between protagonist and antagonist. The retention value of your customers, which can be calculated by multiplying customer value times the average customer lifespan. Customer acquisition cost. Characters. Customer lifetime value (LTV).

Equity 94

Equity Marketing Social Media Software Review 94

The Startup Magazine

NOVEMBER 20, 2023

The effects of extreme weather events, coupled with regulatory shifts addressing environmental concerns, compel businesses to confront multifaceted challenges. Pandemics and Health Risks Recent global events, notably the seismic shockwaves of the COVID-19 pandemic, underscore the profound impact of health-related risks.

Artificial Inteligence 112

Artificial Inteligence Management Global Retention 112

The Startup Magazine

JANUARY 16, 2024

You can harness this sense of urgency for your business by introducing time-sensitive promotions such as flash discounts, exclusive bundles, or time-limited sales events. To maximize the impact of flash sales, position your campaigns as events that are designed specifically for loyal customers or members of a loyalty program.

Flash 114

Flash Sales Campaign Social Media 114

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. Their community organizes 5,000 events a year. One day it's great, one day it's like I'm failing, I'm falling.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Hearpreneur

JANUARY 30, 2022

Companies offer incentives such as signing and retention bonuses as well as unique job perks and flexible scheduling. Retaining quality employees has never been more imperative, along with a short list of talent to contact in the unfortunate event you do lose someone. #6- Recruit and retain employees. Photo Credit: Adam Wood.

Entrepreneur 121

Entrepreneur Green Technical Review Social Media 121

YoungUpstarts

AUGUST 14, 2013

The Experiential Imperative : Leverage social media to create vivid online (and offline) experience rich retail events that generate talk and buzz; 4. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

NZ Entrepreneur

MARCH 11, 2020

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. The good conversations that result are interspersed throughout the customer journey, happening before, during or after inbound enquiry, email outreach, conferences, networking events.

Social Media 63

Social Media Channel Technical Review Sales 63

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

APRIL 25, 2016

This will help you define conversions, set up goals, events, etc. Acquisition and Segmentation. Acquisition Reports. To start, let’s look at acquisition reports… Image Source. Google Play Referral Flow Report: Shows how users move through the stages of your acquisition funnel. Users from AdWords Ads.

Analytics 48

Analytics Mobile Metrics Acquisition 48

ConversionXL

APRIL 6, 2016

Last year we pulled off a fantastic event, and we were keen to do even better in 2016. Also, you can check out each speaker’s slides here and photos from the event as well. Strategy & Testing: The a-ha moment is the tipping point for retention. Fix churn before acquisition – it will flatline growth.

Retention 48

Retention Algorithm Software Review Conversion 48

ConversionXL

JUNE 19, 2018

Acquisition. Engagement & Retention. Connect the narrative to your story by linking it to events and conclusions in the data. It’s a real fun event + you’ll learn a ton. Apple App Store and Google Play store have a lot of competition. You would probably find 6-7 functionally identical apps for every idea.

Technical Review 103

Technical Review Agile Analytics Conversion 103

ConversionXL

FEBRUARY 1, 2018

It’s no secret that email is the most effective acquisition channels for any marketer. This article will focus on converting a customer through several stages of the buyer’s journey by focusing on seven key emails, from activation to retention to reactivation: Activation. But customer acquisition is expensive. Churn Prevention.

Marketing 97

Marketing Campaign Software Review Email 97

YoungUpstarts

DECEMBER 22, 2020

If you want to organize a successful fundraising event, it’s important to outline your goals for your organization. The kind of fundraising events or ideas you’re going to organize. Developing an effective fundraising strategy means you should also identify the right type of fundraising events to pursue from the very beginning.

Developer 179

Developer Metrics Operations Retention 179

ConversionXL

APRIL 7, 2021

Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention.

IP 98

IP Marketing Technical Review Software Review 98