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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country.

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5 Strategies For Balancing Revenue Versus User Growth

Startup Professionals Musings

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Long-term stability requires revenue growth and profit. Both have worked. Traditionally, it was simple.

Revenue 434
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WP Engine passes $100M in revenue and secures $250M investment from Silver Lake

A Smart Bear: Startups and Marketing for Geeks

Late last year we passed $100M in annual recurring revenue. That revenue is in on 75,000 customers, earned through the hard work of 500 employees across six offices on three continents. We just announced a few more things. Period, full-stop. And everyone else at WP Engine would tell you the same thing.

Engineer 152
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Who are the Major Revenue-Based Investing VCs?

David Teten

So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Rational burn profile, up to 50% of revenue at close, scaling down. Bigfoot Capital.

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Why Companies and Government Do “Innovation Theater” Instead of Actual Innovation

Steve Blank

HR processes, legal processes, financial processes, acquisition and contracting processes, security processes, product development and management processes, and types of organizational forms etc. For the contractors, anything new offers the real risk of losing a lucrative existing stream of revenue. The result is process theater.

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Why Entrepreneurs Should Be Respected More Than Loved

Both Sides of the Table

But if you level up , raise capital and grow customers, revenue and staff – life changes. Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Leadership is actually quite difficult. Leadership Startup Lessons'

CTO Hire 385
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10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. You need to be constantly assessing mergers and acquisitions, as well as divestitures. Attract, train, and reward only the best leaders. Constantly scan the horizon for growth opportunities.