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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. If they trust social networks, blogs, magazines, etc., The second relies on retention. mobile purchasers).

Retention 126
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New Rules for the New Internet Bubble

Steve Blank

Lean Startups/Back to Basics (2000-2010): No IPO’s, limited VC cash, lack of confidence and funding fuels “lean startup” era with limited M&A and even less IPO activity. 2001 – 2010: Back to Basics: The Lean Startup. Startup exits in the next three years will include IPO’s as well as acquisitions. The New Exits.

Internet 335
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Hacking for Defense @ Stanford – Making the World a Safer Place

Steve Blank

Join a select cross-disciplinary class that will put you hands-on with the masters of lean innovation to help bring rapid-fire innovative solutions to address threats to our national security. Targeting, assessments, technology, recipes, and tactics all flow at the speed of a Lean Startup. Army, Navy, Air Force, Marines, CIA, NSA.

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Twitter Link Roundup #56 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Startup 101 for Developers – [link]. Acquisitions: Pulling Back the Covers – [link]. What Startups Can Learn From Watching “The Social Network” – [link]. Not Everything That Can Be Counted Counts – [link]. The VC Market: An Adaptive System – [link]. Beware the Nile perch – [link].

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Startup Tools

steveblank.com

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Lean marketing. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. The moment of intent is clear and the customer is further down the acquisition funnel.

Revenue 60
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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc.,

Customer 261