Startup Professionals Musings

SEPTEMBER 11, 2021

First of all, a definition. Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Your graph should show that sales have “turned upward” per projections, beyond friends and family.

Hockey Stick 304

Hockey Stick Early Stage Metrics Acquisition 304

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. You’ll be able to see which channels (paid, organic, social, etc.) Google Analytics is definitely better at measuring traffic,” noted Dan McGaw, the founder and CMO of Effin Amazing.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] 20:20] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers? [21:34] It does it for me, advertising can be kind of seasonal. [11:10] What are some ways for monetizing newsletters? [14:58]

ChatGPT 90

ChatGPT Advertising Email Viral 90

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. As a VC, the biggest challenge in evaluating LTV models is that metrics can dramatically change at scale.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Perhaps the most common users are advertising platforms (Yahoo!, Web Data Collection Context: Cookies and Tools. La vita è bella.

Analytics 130

Analytics IP Web Metrics 130

Hearpreneur

FEBRUARY 13, 2022

Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Consumers make purchases through a number of channels, ranging from YouTube to Facebook, making it difficult to categorize their behavior. Thanks to David Wurst, Webcitz ! #4- Photo Credit: Mark Valderrama.

Artificial Inteligence 112

Artificial Inteligence Software Review Technical Review Entrepreneur 112

Brandanew

JUNE 15, 2015

Here are 10 buzzwords and content marketing definitions to watch out for this year. 10+1 Buzzwords : Content Marketing Definitions That You Need To Know. It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Storytelling. Owned media.

Viral 100

Viral Marketing Social Media SEO 100

Up and Running

FEBRUARY 20, 2017

If anything, my metrics looked better before I started ranking. Here’s a chart of what my metrics looked like during that time (I was ranking during September and October): This was definitely not the most encouraging sight, but data doesn’t lie. I was clearly doing something wrong.

SEO 102

SEO Social Media Search Engineer 102

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

AUGUST 23, 2023

07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier. Lloyed Lobo (03:13): Definitely. Lloyed Lobo (11:48): Definitely. Would you support that idea? How do you retain them?

Community 51

Community Kuwait Cofounder Bootstrapping 51

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

DECEMBER 18, 2019

There was tons of metrics there and I know there’s a lot of marketeers listening. So I will basically give you one metric, that we used within Google while we were working with Google’s biggest clients, and that is the speed index. So, I would definitely consider, looking at especially heavy, heavy, items such as, videos.

Java 40

Java Metrics Mobile Technical Review 40

Up and Running

JULY 26, 2016

This is when metrics come into play. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work.

Revenue 60

Revenue Acquisition Channel Campaign 60

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

Startup Professionals Musings

FEBRUARY 26, 2013

First of all, a definition. Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Your graph should show that sales have “turned upward” per projections, beyond friends and family.

Hockey Stick 266

Hockey Stick Early Stage Metrics Acquisition 266

Up and Running

DECEMBER 6, 2021

Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Furthermore, metrics help you continually refine and improve your marketing over time.

Small Business 153

Small Business Marketing Software Review Technical Review 153

Duct Tape Marketing

AUGUST 24, 2022

2:58] What metrics to look at throughout the different levels of the marketing funnel. [3:32] 9:11] Metrics at the middle of the funnel are more engagement-based. [11:39] Our are trafficked by channel. That's the reason for tracking the metrics a again, yay. Topics I Cover: [1:41] What the point of tracking is. [2:58]

Marketing 81

Marketing Metrics Analytics Social Media 81

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Clearly define the customer, channel, and revenue model associated with this solution. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 283

Business Plan Sweat Equity Exit Strategy Intellectual Property 283

ConversionXL

JANUARY 30, 2013

Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. It’s definitely a long term strategy, but one that will pay off handsomely in the end. So direct sales numbers are not a good metric to look at when it comes to social media, but what is then?

Social Media 134

Social Media Sales Media Social Network 134

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Clearly define the customer, channel, and revenue model associated with this solution. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 290

Business Plan Sweat Equity Exit Strategy Intellectual Property 290

Startup Lessons Learned

AUGUST 24, 2009

So let’s turn our attention from what may happen in the future to what is definitely happening in the present. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). I used to be skeptical of all this talk of “personal brand.&#

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Austin Startup

MAY 31, 2019

The Problem Like most media companies, independent TV distributor Parade Media relies on a multi-channel distribution strategy to engage those audiences that just don’t watch traditional linear TV anymore. Games provide advertisers with a direct line into the lives of linear and non-linear TV viewers?—?putting difference vs video ads.

Marketing 48

Marketing Advertising Audience Distribution 48

Duct Tape Marketing

JUNE 1, 2023

So yeah, I've launched a lot of advertising technology products in my day and recently I joined the Adobe Lightroom product marketing team leading that up. Really tracking and seeing if you're hitting those metrics and if you're not, what is going wrong? Mary Sheehan (15:10): Yeah, definitely. It's how do you build onto it?

Product 58

Product Framework Technical Review Cofounder 58

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. This happens in advertising all the time. Marketing and Sales departments are strongly aligned on the definition of MQLs. It was 2003. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Professionals Musings

OCTOBER 17, 2018

What is the definition of traction for a business startup today? Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

Seeing Both Sides

JULY 11, 2013

80-90% software products vs. 40-50% advertising products) and company maturity (e.g., Advertising sales reps, with a 40-50% gross margin, might have $3-5M in annual quota. To that point, a well-run telesales operation will be super metrics-driven. Sales Metrics | Looking Past the Same Old Sales Metrics | Domo | Blog.

Sales 50

Sales Technical Review Software Review B2B 50

Gust

AUGUST 5, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Clearly define the customer, channel, and revenue model associated with this solution. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 182

Business Plan Sweat Equity Exit Strategy Intellectual Property 182

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. All of these different scenarios can be a great way to integrate personalization into all of your marketing channels. Create, send, and manage SMS messages, social media, and digital advertising. Improve conversion rates and ROI .

Marketing 179

Marketing SMS Campaign Channel 179

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Clearly define the customer, channel, and revenue model associated with this solution. Describe your market penetration strategy, sales channels, pricing, and strategic partnerships.

Business Plan 186

Business Plan Exit Strategy Sweat Equity Intellectual Property 186

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? PPC stands for “pay-per-click advertising.” Let’s get started. What is PPC?

PPC 81

PPC Small Business Management Advertising 81

Occam's Razor

OCTOBER 14, 2014

Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. One of the easiest ways to improve outcomes on your website, it is great to make sure that people don't say this via your bounce rate metric : I came, I puked, I left. None of the four other methods are advisable.

Analytics 133

Analytics Vertical Metrics Web 133

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] So how do we get to what’s the important stuff? [08:40]

Software Review 81

Software Review Marketing Metrics Analytics 81

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. If you get the think , you can definitely go out and create your own list of the critical few.

Metrics 155

Metrics Marketing Analytics Channel 155

Up and Running

MAY 1, 2014

Milestones and Metrics. Here are some quick definitions: TAM = your Total Available or Addressable Market (everyone you wish to reach with your product). Advertising. Your business plan should include an overview of the kinds of advertising you plan to spend money on. Will you be advertising online? Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

JUNE 2, 2022

Because every business adapts ABM to suit their own growth model, the definition changes to fit. In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained. It’s not a channel, campaign, or tactic. ABM isn’t a quick and easy win. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98