Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 238

Viral Cost Marketing SEM 238

Startup Professionals Musings

APRIL 6, 2011

I’m sure you have all been frustrated at least once at not being able to get the Internet domain name you want for your company. Who owns all of these names, and should you ever buy one for a premium? Here's how the master of Web domains built a $300 million empire of over 300,000 domain names. Need wedding shoes?

Naming 202

Naming Cameroon Niger Oman 202

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create, and these are only the beginning. That’s a double death wish. Marty Zwilling.

Viral 268

Viral Marketing SEM Campaign 268

YoungUpstarts

DECEMBER 3, 2020

It is no secret that the marketing and advertising industries foster some of society’s most interesting and innovative talents. Japan is one of the top countries spending the most on advertising. As you can imagine, this also makes Japan one of the most competitive markets in the world with advertisers striving to be the most creative.

Japan 162

Japan Advertising United States Viral 162

Up and Running

JULY 7, 2021

Globalization and easier access to the internet have benefitted online businesses from all around the world. Years before the internet, the word “Amazon” only meant a rainforest to most people. Create a brand name. The first thing you should choose is your brand name. Keep your brand name short. Keep it short.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Startup Professionals Musings

MARCH 20, 2010

I’m sure you have all been frustrated at least once at not being able to get the Internet domain name you want for your company. Who owns all of these names, and should you ever buy one for a premium? Here's how the master of Web domains built a $300 million empire of over 300,000 domain names. Need wedding shoes?

Naming 122

Naming Cameroon Niger Oman 122

The Startup Magazine

SEPTEMBER 18, 2020

COVID-19 has taught us all that the internet is used now more than ever. The advantages of traditional marketing are vast, and some of them include: Low Cost. Marketing is one of the biggest financial burdens for your business, but digital marketing is lower in cost than traditional options. Easy To Measure. Oliver Andrews.

Marketing 179

Marketing Social Media Technical Review PPC 179

YoungUpstarts

OCTOBER 12, 2018

Creative advertising is one of the key requirements to boost brand recognition, but for start-up owners, managing operational and promotional costs can be quite challenging. However, when funds are limited, you have to manage somehow and find room for advertising in your plans. Facebook advertising.

Advertising 164

Advertising Campaign SEO Social Media 164

Steve Blank

SEPTEMBER 5, 2018

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Professionals Musings

NOVEMBER 27, 2021

These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. There should be no doubt that an Internet presence is as basic to success in business today, as brick and mortar was a hundred years ago. Here are a few: Register domain name and set up hosting.

Web 349

Web Viral Naming Internet 349

YoungUpstarts

JUNE 11, 2017

This may seem like an obvious marketing tool for business but there are still a number of companies that are not promoting themselves on the internet. Facebook offers a great way to advertise to targeted demographics and offers a platform to engage with your new and existing customers. Create a website. Build a database.

Database 164

Database Software Review Dividend Social Media 164

Startup Professionals Musings

OCTOBER 3, 2012

It seems like everyone has an Internet startup these days. The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. But the low cost also means that your competition will also be there in force. Search engines.

Internet 241

Internet Social Bookmarking Social Media Startup 241

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. They need a combination of capital and experience to separate from the rest of the pack – the low cost of starting a business means it is even more vital to become the market leader more quickly.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

Hearpreneur

SEPTEMBER 7, 2022

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Family history lead to a business entity name . My business name came from family tradition. 4- Business naming Facebook groups.

Naming 126

Naming Entrepreneur Pennsylvania Italy 126

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 249

Viral Marketing Entrepreneur SEM 249

Startup Professionals Musings

JULY 12, 2013

These days, if your startup does not have an Internet home base up and running, you are not ready for business or potential investors. There should be no doubt that an Internet presence is as basic to success in business today, as brick and mortar was a hundred years ago. Here are a few: Register domain name and set up hosting.

Internet 247

Internet Viral Naming Web 247

mashable.com

JANUARY 18, 2012

How to Pick the Right Name for Your Business. There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Your business name sets the tone for all that follows. Opt for a descriptive name.

Naming 97

Naming Social Media Social Network RSS 97

Rembrandt Communications

FEBRUARY 1, 2023

Do you just want to see “your name in lights on a thousand sites” (as I like to say!)? You can get your release posted all over the Internet and boast about it. Most of the inexpensive news distribution services cost less because they use templated press releases. Is the low-cost worth it? Does anyone care?

Due Diligence 263

Due Diligence Distribution Reputation Public Relations 263

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. The future of the Internet is video. Production costs have fallen more than 90%. Distribution costs have, too. hours of TV / day.

Video 320

Video Los Angeles Technical Cofounder CTO Hire 320

Startup Professionals Musings

MAY 6, 2023

A common excuse I hear from entrepreneurs for not doing the work is that real market research takes too much time, and costs too much money. One of the free sources above, or just the teaser data from an online report advertisement, often is more than adequate as a third-party reference for credibility.

SBA 300

SBA Venture Capital Business Plan Social Media 300

Startup Professionals Musings

MAY 5, 2017

The cost of entry is at an all-time low, working from home through an Internet website seen globally, turning a hobby or an invention into an online business. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support. Manage cash flow personally every day.

Cost 144

Cost Social Media Startup Viral 144

Startup Professionals Musings

MAY 1, 2021

Incorporate, register your domain name, trademarks, and copyrights, then patent if possible. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Some say the Internet is a metaphor for our brains.

Sweat Equity 400

Sweat Equity Intellectual Property Startup Viral 400

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

YoungUpstarts

SEPTEMBER 3, 2017

Aside from ditching the storefront, there are some important things to consider when moving your distribution to the internet. As the names would imply, direct distribution is a direct sale between the manufacturer and the consumer, and indirect distribution is when a manufacturer utilizes a wholesaler or retailer to sell their products.

Distribution 127

Distribution Technical Review Channel Cost 127

Startup Professionals Musings

APRIL 29, 2022

Stepping into unknown territories takes real customer acquisition marketing and new costs through social media, public relations, and advertising campaigns. The Internet has helped small and mid-sized companies compete on the global stage, so building an international brand is a realistic goal for more businesses.

Global 276

Global Marketing Acquisition Public Relations 276

ReadWriteStart

JULY 7, 2021

Additionally, the major factors contributing to its high growth are better Internet access, e-commerce platforms, the scope of international trade, smartphone usage, and a rise in disposable income. Analyze the financial details such as the cost per conversion (CPC) and Return on Investment (ROI). .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

YoungUpstarts

JULY 30, 2015

Back in early 2003, a Dane named Janus Friis and a Swede named Niklas Zennström had an idea for a software application, and founded a business with the help of three Estonian software developers. They set about registering an internet domain name and preparing for the release of a Beta version of their app later that year.

Dominican Republic 100

Dominican Republic Global San Francisco Arizona 100

Up and Running

AUGUST 24, 2020

Cutting costs , revisiting forecasts , and stabilizing your business. Internet of Things. While AI helps businesses make sense of their data, the Internet of Things (IoT) helps capture and deliver data from a plethora of interconnected devices. The first stage in this crisis was survival. Cybersecurity.

Technical Review 131

Technical Review Analytics Forecast Artificial Inteligence 131

YoungUpstarts

JULY 16, 2019

According to tech recruiters , 2019 has brought a handful of tech jobs to the forefront, such as cyber security engineering, AI/machine learning and data scientists, to name a few. Tech companies need advertising, marketing, public relations, and technical sales professionals. Much of this was attributed to the low cost of living.

Canada 167

Canada Hiring Artificial Inteligence Software Developers 167

The Startup Magazine

JUNE 17, 2021

An online business analytics masters can be done from the comfort of your own office, bedroom, or possibly anywhere you happen to be that boasts a sturdy internet connection. The meteoric rise of social media has provided online businesses everywhere advertising opportunities on a global scale, for free! Working with Social Media.

Analytics 179

Analytics Technical Review Social Media Software Review 179

ReadWriteStart

JANUARY 25, 2020

The rise of ecommerce started in 2001 – during the growth of the commercial availability of the internet in households. For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. But your brand’s name is nowhere to be seen. The Rise of Ecommerce.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Viral 225

Viral Marketing SEM Startup 225

Startup Professionals Musings

AUGUST 14, 2020

A common excuse I hear from entrepreneurs for not doing the work is that real market research takes too much time, and costs too much money. One of the free sources above, or just the teaser data from an online report advertisement, often is more than adequate as a third-party reference for credibility.

Business Plan 393

Business Plan Marketing SBA Venture Capital 393

Both Sides of the Table

DECEMBER 5, 2010

There were chat rooms, discussion groups, dating, classified ads – you name it. The Bridge Between Online Services & The Internet: AOL. It was an online community like CompuServe and eventually started offering people dial-up access to the Internet for a monthly fee. AOL was closed, the Internet was open.

Social Network 318

Social Network Networking Internet Technical Review 318

Up and Running

MARCH 21, 2018

Everybody and their mom uses the internet to discover new brands, influencers and ultimately to buy new products and services. You’ll think about your business, name, logo and colors; but maybe more importantly, you’ll think through who your target audience is and how you want them to feel about your product or service.

Entrepreneur 107

Entrepreneur Technical Review Hosting SEO 107

Both Sides of the Table

JUNE 6, 2012

Chris Anderson wrote a really influential book some years ago called “ The Long Tail ” that shaped how many people think about emerging Internet markets. This was how companies who produced media became big before the Internet. That couldn’t happen without the advent of lower cost production & distribution.

Media 302

Media South Korea Distribution Technical Review 302

crowdSPRING Blog

SEPTEMBER 7, 2011

More businesses are turning to crowdsourcing to innovate & reduce costs for packaging designs – [link]. Names are important – [link] | 10 tips on naming – [link]. How Today’s Hottest Startups Got Their Names – [link]. Names are important – [link] | 10 tips on naming – [link].

Social Media 92

Social Media Small Business Design Media 92