Advertising Cost Social Network Viral 
Occam's Razor
SEPTEMBER 24, 2012
We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. 2: Facebook and Direct Response/Traditional Advertising. #3:
Version One Ventures
SEPTEMBER 19, 2012
Your business has a high viral co-efficient (or perhaps even a network effect) that lets you amass users cheaply without worrying too much about the monetization per user or spending money on paid acquisition. Even more interesting are businesses that create network effects like marketplaces or social networks.
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Startup Professionals Musings
OCTOBER 24, 2010
Social networking is indeed the new business networking. Since I’ve been lurking around the various social networks for the last year or so, I’ve learned a few things, so I thought it would be helpful to clue you in on current networking cultures, and how they map into the business networking scene.
Startup Professionals Musings
OCTOBER 30, 2010
Social networks. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad. Viral marketing.
Startup Professionals Musings
MAY 1, 2021
Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible. Marketing is top priority. Start even before the product is ready.
Startup Professionals Musings
DECEMBER 8, 2021
If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.
Startup Professionals Musings
JANUARY 15, 2022
If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.
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