ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Evaluate each channels’ ability to scale.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

FEBRUARY 18, 2021

For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. As an in-house Affiliate Marketing Manager, I’m part of the affiliate marketing team that’s running the affiliate partner program at Supermetrics. Image source: Supermetrics for Google Sheets.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

MAY 27, 2022

More conversions? The channels. email nurturing, retargeting) require specific channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? The metrics. Vanity metrics are less important. Better qualified leads ?

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. Product should be your main channel for customer acquisition, retention and expansion. Andrei Faji, Engagement Marketing @ PandaDoc. Every conference should be like CXL Live.

B2B 94

B2B Marketing Curation PPC 94

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. You must use metrics that are unique to the medium. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. Ready for the best email marketing campaign metrics? Outcomes.

Metrics 137

Metrics Campaign Email Marketing 137

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., What are your key Startup Metrics ? Affiliate tracking? Dates/Time Zones - Do we need to handle multiple Time Zones and do conversion automatically? Other types of users?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

But I've often been very surprised by one aspect of these conversations. It needs to be a conversation. What channels will you use (e.g., What are your key Startup Metrics ? Affiliate tracking? Dates/Time Zones - Do we need to handle multiple Time Zones and do conversion automatically? Other types of users?

Developer 384

Developer Founder Viral Oauth 384

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Conversation Rate. And unlike all others, this channel has the word social in it! Google Plus.

Social Media 165

Social Media Metrics Conversion Media 165

Occam's Razor

MARCH 26, 2008

We love our conversion rates. :) Really really. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate. Conversion being just one of them ( "please please let me in, I want to be converted!!" oh conversions. : ). No Outcomes = No Happiness.

Analytics 121

Analytics Conversion RSS Metrics 121

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

OCTOBER 19, 2021

For every goal you set, choose the most relevant metrics to track. . If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. The tone of its content on Facebook is conversational but professional and benefit-driven: On Twitter , its tone is conversational but more quirky and fun. .

Marketing 134

Marketing Audience Social Media Algorithm 134

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. micro-conversion). What consideration state might someone be in?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. After 10 minutes of browsing, I found all these valuable Micro Conversions: Some are pretty straight-forward. The single biggest reason for the site's existence.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

FEBRUARY 10, 2016

We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. I find the word conversions a bit repressive.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . Adding the product to their basket was the right thing to do.

Email 136

Email Customer Marketing Software Review 136

Up and Running

JULY 26, 2016

Selling a product is a tough process, full of “no’s,” whether they come on the phone with a prospect or as a low conversion rate on your landing page. These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. This is when metrics come into play. Successful and failed experiments.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 5, 2020

content, channels, etc.) In the example below, pageviews and Events are categorized based on which stage of the funnel they target, and source data on the right shows the channels and pages that win the most users in each part of the sequence. Use the Bar format to represent the metrics. Non-paid channels are the rest.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Where Are The Leaks In Your Conversion Funnel?

Analytics 113

Analytics Software Review Metadata Campaign 113

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. The great news is that it doesn’t have to be your salespeople leading these difficult conversations—your content can do it for them.

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. They know there are affiliate links. Around 77.5% It’s also easier to measure.

Social Media 145

Social Media Audience Media Marketing 145

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. This is why referral programs are a great low-risk channel.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

MARCH 25, 2013

We talk about creating high converting landing pages , getting traffic that converts , and making the most out of your conversion points quite a bit here. But what we don’t talk about are outside of the box landing page strategies you can use to increase conversions right away. But how does this impact your conversion rates?

Conversion 126

Conversion Affiliate Social Media Social Network 126

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. You might also get immediate access to channels that might have otherwise taken years to break into. We asked for feedback about our software and our growth ideas and took part in the conversation. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

DECEMBER 3, 2018

Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Conversion rates will drop through the floor. But, ultimately, it generates paying customers—and that’s the only metric that really matters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Don't fall for the FUD. success measures.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking. Find the biggest abandonment page.

Analytics 99

Analytics Web Campaign PPC 99

mashable.com

JULY 10, 2012

However, some individuals or small businesses have found success through affiliations with major retailers. Andrasick says, “Smaller stores aren’t saddled with anachronistic organizational structures that segment a business by channel, such as store, catalog or digital.”. World Videos Featured: Facebook. Trending Stories.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more?

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

SEPTEMBER 16, 2008

Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Update] Here are two recent posts that dive deeper into the topic of Key Performance Indicators and provide latest thinking (as well as real world examples): ~ Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.

Metrics 123

Metrics Web Non-Compete Analytics 123

Duct Tape Marketing

MARCH 25, 2016

Everything You Need To Know About Marketing Channels In 5 Minutes Or Less written by Guest Post read more at Duct Tape Marketing. In this article, you’ll discover everything you need to know about marketing channels. First, let’s take a look at the most popular marketing channels. Those 19 channels are: Targeting Blogs.

Channel 28

Channel Viral Marketing Acquisition 28

ConversionXL

DECEMBER 22, 2015

What if you can’t trust all of the metrics in GA? Of course, the metrics are not wrong. To give more proof to this statement, we will take a look at two important (and often misunderstood) metrics: Sessions. The metric “Sessions” is a good example. The metric “Sessions” is a good example.

Analytics 48

Analytics Conversion Metrics Affiliate 48