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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

As a hardware engineer, you already know the value, importance, and layout of a spec to keep you focused, but you may not be so familiar with the key elements of a business plan, and the way to use it to support and add credibility to your hardware solution. Budget time and dollars for each.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Affiliate Marketing.

SMS 101
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Search engines are complicated little beings. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. People matter.

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The Importance Of Having Great Content On Your Startup Website

YoungUpstarts

These links can be directed to internal products or affiliate links. Consequently, Google and other search engines pick these signals. Good content that’s likely to impress search engines contains the following metrics. This user behavior sends wrong signals to search engines. Your copywriting skills will come in handy.

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Introduction to Growth Hacking for Startups

VC Cafe

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Rinse and repeat.

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Content can go viral – the highest quality stuff is shared. This type of “affiliate” traffic might represent 20% of your overall traffic. And while Maker Studios has almost 50 engineers now, it isn’t the only MCN with tech chops. Content goes global (of Maker Studios 4.4 As have BigFrame and Machinima.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Neither would have achieved virality had customers not received something tangible for their efforts.

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