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53 Questions Developers Should Ask Innovators

TechEmpower

Are there other founders, business leaders, partners, or administrators? Do you have a custom algorithm or other technology? Do you rely on affiliates? Where are you today, and what’s happening right now? What’s been done so far to validate the concept? Who are the other stakeholders involved? will you leverage?

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How to Make Partner Marketing Work for You

Duct Tape Marketing

How to Make Partner Marketing Work for You written by John Jantsch read more at Duct Tape Marketing. On this episode of the Duct Tape Marketing Podcast, I sit down with founder and CEO of the performance marketing agency Acceleration Partners, Robert Glazer. Today, Glazer and I speak about the ins and outs of partner marketing.

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A Primer to Setting Up Your Own Affiliate Marketing Program

ConversionXL

What I’m talking about of course is affiliate marketing. We’ll be looking at affiliate marketing from an merchant view point. How to be successful at running your own affiliate program. But first, let’s get something straight… What Exactly Is Affiliate Marketing? How Affiliate Sales Have Grown In Recent Years.

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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

Affiliate marketing and link exchange agreements. This approach has been used for years, and implies very little risk, but many startups are still “too busy” to pursuing possible partners. Think about your core values and priorities, and look only at potential partners who have the same culture.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. But remember that “dancing with the wolves” can also get you eaten for lunch.

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Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. In this episode, I talk with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your marketing strategy with other channels — like partnerships — is the way of the future.

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Everything You Need To Know To Drive Co-Sell Partnerships

The Startup Magazine

With sales at a record high, co-selling is set to overtake affiliate marketing as everyone’s favorite way to make better ROI. Two or more sales teams joined forces, thereby giving both teams access to the technology each other possess, you have twice the advertising reach and twice the potential for product innovations.

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