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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Zuora’s founder Tien Tzuo is now regarded as a visionary, a man who predicted the shift to subscriptions before anyone else. It created powerful network effects.

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Meet the new Cloud Unicorn from Israel: Melio raises $110m to transform B2B payments

Cracking the Code

The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. Fintech stack shifting to the cloud From the outset, Melio’s broader platform vision of enabling B2B payments in a contextual way has been key.

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Requests for Startups in 2024

VC Cafe

Most startups equate the process of fundraising to dating – founders have to typically kiss a lot of frogs until the find the right fit. I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing.

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Why This Startup Teaches Everyone to Code + a Framework to Find a CTO

View from Seed

Traction is a biweekly podcast where founders share the creative or unusual things they did during the seed stage to make early progress. Founders from LinkedIn , DraftKings , General Assembly , The Muse , Behance , InsightSquared , and more have appeared on the show. Subscribe on iTunes , SoundCloud , or Stitcher.

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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

Founders that learn are more successful. They also over-invest in solo founders and founding teams without technical cofounders despite indicators that show that these teams have a much lower probability of success. Solo founders take 3.6x Most successful founders are driven by impact rather than experience or money.

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Startup Shootaround: Inside a VC Team Meeting on the Drones Hype

View from Seed

The most prolific type of drone company right now are these consultancy-type businesses that range all the way from two guys who are ex-fighter pilots who love to fly drones and get commissioned to do various things with them up to a large-scale aggregation of drone service providers. I don’t think consumers will get far beyond hobbyist.