YoungUpstarts

OCTOBER 2, 2014

If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

ConversionXL

NOVEMBER 3, 2016

But in B2B, you’re often dealing with fewer products, but you not only need to take into account the persona of the person coming to your website, but where they are in the customer journey.”. To what points in the customer journey do they correspond? What Are Your Goals, and What Are Your Metrics? How do they buy?

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

AUGUST 19, 2020

SEO has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less. PPC has a role.

PPC 69

PPC SEO Channel Analytics 69

ConversionXL

OCTOBER 27, 2020

The gist of the announcement—the part that matters to SEOs—is pretty simple. The way I see it, the old-guard SEO's that spun out multiple thin content location pages may create catch-all location pages. I mean, I almost joked that inevitably someone will start pushing "passage SEO" as a thing. Image source ).

Algorithm 174

Algorithm Search Matching SEO 174

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Follow @andreasklinger. On this website I share notes & thoughts. ?.

Analytics 67

Analytics Metrics Startup Database 67

Duct Tape Marketing

JANUARY 19, 2017

Online Business Directories: How to Use Citations to Build a Successful Local SEO Strategy written by Guest Post read more at Duct Tape Marketing. What Are Online Directories and Why Are They Important for Local SEO? Your Customers Are Searching for You Online – Can Your Business Be Found? Their goal?

SEO 28

SEO Aggregator Iowa Search 28

Duct Tape Marketing

JANUARY 7, 2020

But it’s equally true for existing customers! But why not just focus on SEO and call it a day? And I discovered that the first page of results on Google was filled with paid search and aggregator results (things like Angie’s list and Yelp). SEO is great for those long-tail searchers. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. Outcome #1: To attract "prospects" / new customers. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Hearpreneur

SEPTEMBER 18, 2020

These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR. 14- HQ in Lisbon and our target customers are San Francisco.

Naming 152

Naming India Chicago Entrepreneur 152

Up and Running

JUNE 23, 2015

90 percent of our clients are ordering more than one product at a time, so we’re an aggregator. Customer feedback, both from medical professionals and the patients themselves, is a key factor in how Maternova selects their products, in addition to copious in-house research. Maternova’s recommended tools and books: Google AdWords.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

Up and Running

SEPTEMBER 20, 2012

Many people believe it’s absolutely essential to know who your customers are and what they’re doing in order to succeed in business. You can search company accounts going back 20 years (aggregated from UK Companies House) and view millions of company profiles, which have details from a variety of “free, open and paid sources and providers.”

Aggregator 80

Aggregator Database Metrics Internet 80

Occam's Razor

NOVEMBER 21, 2011

As you can imagine my reaction was to unleash a flurry of custom reports and apply smart advanced segments and compare data pre and post change and go down a bunch of holes. On Oct 20th on my Google+ page I'd shared a custom report for Google Analytics that makes it extremely simple for you to look at this data. Stick with me.

Analytics 136

Analytics Metrics Search Aggregator 136

Occam's Razor

OCTOBER 14, 2014

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Any big shifts in investment (marketing, customer experience, team sizes, tools). Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

AUGUST 22, 2011

. ~ Qualitative Analysis: "What's Voice of Customer? " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. You'll also be able to create your own custom reports, advanced segments, filters, share with the world everything you create, and all kinds of fun stuff. SEO & PPC, Because You Should! Awesome, right? Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

JUNE 20, 2019

Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube. In comparison, Facebook Live shows overview metrics like minutes viewed, average percentage completion, and unique viewers.).

Hosting 127

Hosting Video Technical Review Software Review 127

Occam's Razor

APRIL 13, 2015

Custom Dimensions: Deeper Unique-You Analysis. Custom Alerts: Get Your Known Unknowns! You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Super Analysis Ninja?

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

ConversionXL

JUNE 21, 2015

Give the gift of simplicity, too much info is annoying to the customer. Conduct cohort analysis -see what your customers do over a 30 day timeline, why are there changes in their activity? Peep Laja ( ConversionXL ): This I Believe – From Data to Customers. Oli Gardner ( Unbounce ): Your 12-step Landing Page Rehab Program.

Email 48

Email SEO Campaign Agile 48

ConversionXL

JANUARY 21, 2020

In this post, I share solutions that I’ve learned from several major projects on the agency and customer side. Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? You can track almost everything via GTM: events, custom dimensions, custom metrics, content grouping, etc.

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

Occam's Razor

JULY 1, 2013

Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? This is a very simple analysis of the tussle between what you are providing vs. what the customers actually want. And what do happier customers deliver? I understand.

Search 135

Search Analytics PPC Green 135

The Startup Magazine

APRIL 25, 2021

This will help build an authoritative aura around your law firm and convince customers about your expertise as a top-notch criminal defense law firm. Pursue Long-Term Law Firm SEO. Digital marketing experts think that Search Engine Optimization (SEO) is one of the best strategies to follow for law firms.

SEO 123

SEO Social Media Search Audience 123

Duct Tape Marketing

FEBRUARY 19, 2019

Transcript of What Local Businesses Need to Know About the State of Local SEO written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. We’re going to talk about their annual State of Local SEO , industry insights for a successful 2019.

SEO 54

SEO Vertical Non-Compete Search 54

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). It artificially inflates the importance of a change in the metric might not be all that important. And we recommend doing more SEO. Never Compare Apples to Watermelons.

Salary 130

Salary Analytics Green eCommerce 130

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. The branded organic traffic is visitors already familiar with your business, some of which are existing customers.

SEO 159

SEO Analytics Social Media Metrics 159

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They are actively losing money and actively creating upset customers. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

FEBRUARY 5, 2020

I’ll cover: How to avoid “blank page panic” by using templates; How to turn disparate data points into an intuitive flow; How to save time with data manipulation (and get cleaner data); How to aggregate data from different sources in the same dashboard. SEM and SEO templates. Use the Bar format to represent the metrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). As is common in these types of educational companies, aggregators rule the roost. The answer is simple: Aggregators. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

AUGUST 14, 2019

Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboards extremely powerful. Select dimensions and metrics you want to compare. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

AUGUST 6, 2007

So what is this mysterious metric? In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly" Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. So how can you use it? #1: Instantly useful!

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

JULY 15, 2014

It also handy explanations of the metrics, with key context where necessary. These will sound like: Metric x is down because of our inability to take advantage of trend y and hence I recommend we do z. I recommend a shift to Profit Per Click and Avinash Kaushik's custom attribution model. digital performance. Your insights.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

FEBRUARY 7, 2022

Don’t test for a vanity metric. In context of website experimentation, I realize how oxymoronic it sounds to say, do your landing page optimization on the last page of the customer experience. One of my solutions is to send an email out to Finance, Logistics, Customer Support, a wide diversity of employees. What can I say.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

APRIL 22, 2015

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. Customize it and improve however you see fit. The latter is much more important, it’s the key metric you want to pay attention to.

Analytics 48

Analytics Technical Review Conversion Framework 48

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Overall customer satisfaction. Tons of data "puking", all just aggregates. All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123