Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. You run a report and notice a trend for this metric.

Metrics 117

Metrics Web Analytics PPC 117

Startup Lessons Learned

AUGUST 24, 2009

But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. What is the right revenue model? Is that a lot?

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. In order to help you make the leap in the rest of this post I want to share the most common outcomes I have heard associated with branding campaigns, and my recommendations as to what they should measure for their brand campaigns online. The web rocks!]. In this case our Yahoo!

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

ConversionXL

FEBRUARY 21, 2017

At a high level, user experience is the aggregate and subjective experience of using a product such as a website or app. Despite sometimes small sample sizes , you can calculate confidence intervals, and with some of them, compare your metrics to a database of other companies and competitors. Does it feel seamless and fun? Conclusion.

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

SEPTEMBER 10, 2019

In the rest of this post, I’m going to try to talk you out of building one. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. Keeping a growth team in sync with the rest of the company is hard. How I define “growth”. Things…did not go well.

Conversion 133

Conversion Technical Review Channel Engineer 133

Austin Startup

DECEMBER 20, 2010

revenue) and innovation that large entertainment, media and retail clients will buy. If there’s only two web analytics report you view about your web site, is there value in the rest of the log data? It’s a great situation that gave us a a head start, and funding can now be spent on “go to market&# (i.e.

Curation 118

Curation Austin Cofounder Ruby 118

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Up and Running

MAY 1, 2014

The rest of this article will provide the specifics of what you should include in your business plan, what you should skip, the critical components of the all-important financial projections, and links to additional resources that can help jump-start your plan. Milestones and Metrics. Milestones and Metrics. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

MAY 16, 2018

Know the difference between leading and lagging metrics. Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? Revenue, downloads, and sign-ups are all examples of lagging indicators. Common examples are Revenue and Conversions.

Marketing 133

Marketing Metrics Programming Design 133

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Startup Lessons Learned

MAY 11, 2020

I thought there was some chance that it would stay contained or that the rest of the world would follow their example and do really great in the stage where you still can contain it. That would be a pretty obvious connection, but what about the rest of us? Of course, they can work on antibodies. However, surviving it is important.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. We could argue about how much credit the last few should get and how much the rest and how much the first. (Or Or we could not.) Notice above I only have two CPA values.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MARCH 16, 2016

NPS is a valuable customer experience tool, and companies everywhere are using it to improve their experience and boost revenue. Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. But overall, I like to think of it as a metric to improve internally.

.Net 48

.Net Metrics Retention Aggregator 48

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators. They do everything. Which fire should we add more fuel to?

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Up and Running

AUGUST 12, 2015

What is revenue going to look like? A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. I want to have enough revenue to hire a manager. We’ve got our ‘Forecast’ tab, and within the ‘Forecast’ tab, we’ve got our Revenue Forecast.

Forecast 60

Forecast Video Business Plan United States 60

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? My advice would be this: 1.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things.

Analytics 145

Analytics Metrics API Web 145

betashop.com

OCTOBER 8, 2012

All the rest is noise. From the start we said that we would never make a decision as to what features to build or what products to sell based on revenue alone, rather we would focus on things that make our customers smile and by doing so lots and lots of revenue will fall out over time. It’s all about the product. Fire fast.?.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Lessons Learned

JUNE 9, 2020

A complete collapse of revenue that simultaneously affects your employees and your customers, your partners, your investors, everyone all at once and all the news is bad. People, not just metrics. They're going to remember that for the rest of your corporate life. Eric Ries : Metrics are people too. So then what?

Silicon Valley 60

Silicon Valley Hosting Cofounder Employee 60

ConversionXL

MARCH 26, 2014

If traffic from one particular source or device behaves significantly different than the rest, it’s enough to screw up your test data completely – and thus also what you’re taking away from the test; in terms of insight as well as revenue. You can now see 3 metrics called. (1) What was the browser version? page load time.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

SEPTEMBER 15, 2020

Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. The metric being displayed is Visits.

Metrics 60

Metrics Analytics Non-Compete Search 60

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? Two, revenue. What do you do? Four, pro forma.

Small Business 95

Small Business Finance Forecast Metrics 95

VC Cafe

JANUARY 16, 2011

This highest quality of the traffic information, never achieved before, together with the perfect applications generate significant revenues for the operator and maintain customers’ loyalty. Logia has the unique combination of being both a content aggregator and a billing aggregator. Craze Productions. GoNet Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Lightspeed Venture Partners

DECEMBER 3, 2010

The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 111

Internet eCommerce Advertising Flash 111

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. Time to focus on rest of the process. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

Occam's Razor

JULY 13, 2017

You are going to see my deep bias for simplicity for the rest of this post (or in the 745,540 words written on this blog thus far). Oh, or your main traffic sources and the visitor acquisition metrics? Beyond the value of the lessons from the visualizations, I encourage you to explore rest of the EJI website. Tweet that.

Analytics 124

Analytics United States Audience Cyprus 124