ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. You can’t compare against the rest of the race and other corners without a great deal more context.”.

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

JULY 12, 2010

Remember that, at least for the rest of this post. Please click on the above image for a higher resolution version , including all the other metrics.]. You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights! No simplified over promise under deliver aggregates!

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there? Crazy idea?

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

MARCH 8, 2010

Like good little Reporting Squirrels we collect and stack metrics as if preparing for an imminent ice age. In this case its making right choices about the web metrics we knight and sent to the battle to come back with insights for our beloved corporation to monetize. You run a report and notice a trend for this metric.

Metrics 117

Metrics Web Analytics PPC 117

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Allow me to point out that only 50% of the metrics I love exist in clickstream tools - like webtrends or xiti or unica.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 12, 2013

We could argue about how much credit the last few should get and how much the rest and how much the first. (Or The Premium customers get an interesting Data Driven Attribution Model, small price for the rest of us to pay. You don't have to do attribution analysis for all your conversions in aggregate. Or we could not.)

Channel 161

Channel Analytics Campaign Conversion 161

Up and Running

MAY 1, 2014

The rest of this article will provide the specifics of what you should include in your business plan, what you should skip, the critical components of the all-important financial projections, and links to additional resources that can help jump-start your plan. Milestones and Metrics. Milestones and Metrics. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. In order to help you make the leap in the rest of this post I want to share the most common outcomes I have heard associated with branding campaigns, and my recommendations as to what they should measure for their brand campaigns online. The web rocks!]. 7 Best Practices ].

Campaign 128

Campaign Analytics Metrics Search 128

Agile VC

JUNE 5, 2011

They face lots of competition and few barriers to entry so the future growth and profitability can legitimately be questioned, but still… what Andrew Mason and the rest of the team have built in such a short time is truly remarkable.

North America 100

North America Chicago Boston Silicon Valley 100

Occam's Razor

MAY 20, 2013

As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. The answer is simple: Aggregators. They do everything. Which fire should we add more fuel to?

Analytics 139

Analytics Aggregator Channel B2B 139

Startup Lessons Learned

AUGUST 24, 2009

But, as any startup can tell you, this opens up a tremendous set of opportunities for the rest of us. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it. The old models are broken, and we do not yet have new models to replace them.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

JULY 13, 2017

You are going to see my deep bias for simplicity for the rest of this post (or in the 745,540 words written on this blog thus far). Oh, or your main traffic sources and the visitor acquisition metrics? Beyond the value of the lessons from the visualizations, I encourage you to explore rest of the EJI website. Tweet that.

Analytics 124

Analytics United States Audience Cyprus 124

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. On what basis then will winners pull away from the rest?

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. Time to focus on rest of the process. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

David Teten

FEBRUARY 4, 2019

While the best US universities continue to dominate international rankings, the rest of our education system is losing ground. In particular, a focus on input rather than output-based metrics “has the effect of locking a system into a set way of doing things and inhibiting innovation.”. SmartTeaching.org provides an excellent summary.

Jordan 60

Jordan Aggregator Networking Distribution 60

Steve Blank

SEPTEMBER 14, 2009

In the Fall of 2008, the credit crisis wiped out mergers and acquisitions as a path to liquidity as M&A collapsed with the rest of the market. My own metric is that you need experience >= 1.5 A serious study here: [link] concluded that younger people being more creative is a highly predictable at the aggregate level.

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Up and Running

DECEMBER 9, 2014

Maybe you are wondering which metrics to track, or whether or not you should take out a loan for your business. Which metrics do you most rely on to understand your business itself. The question is what metrics do you most rely on to understand your business’s health? What specific metrics should they be monitoring?

Small Business 95

Small Business Finance Forecast Metrics 95

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. This way GA will show you both keywords while the aggregate for visits will not be skewed – as technically it is just one session. ]. What's the best way to aggregate to understand clearly how to improve? My advice would be this: 1.

Analytics 94

Analytics Web Non-Compete Metrics 94

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. For that reason, Ahava recommends testing the implementation on a small section of the site before rolling it out sitewide (and spoiling the rest of your Analytics data).

Analytics 130

Analytics Metrics United Kingdom Software 130

Occam's Razor

AUGUST 8, 2011

and partly because all they do is present data in the aggregate (a punishable criminal offence if there ever was one!). As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

Occam's Razor

DECEMBER 20, 2010

It shows the distribution of the pages people see on your site (not the "silly" metric, average page views per session). The rest are "engagement" and videos played and other such goals. It is trivial to measure the base metrics for your website for your Social Media segment. Still pathetic, right?

Analytics 118

Analytics Web Social Media Search 118

Startup Lessons Learned

JANUARY 18, 2010

Build in response to a signal from the "customer", and otherwise rest or improve. Examples of things I monitor are the numbers of user activations, active users, and aggregate page hits to user galleries. Build in response to a signal from the "customer", and otherwise rest or improve.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

Startup Lessons Learned

DECEMBER 30, 2008

In order to get optimal results from a group-based effort, you need three things: diversity, Independence , and an objective method for aggregating results. Aggregate results carefully. Let me briefly summarize the part of the book I find most helpful (leaving a few out, which arent germane to todays topic). Not all crowds are wise.

San Francisco 83

San Francisco Lean Continuous Deployment DC 83

Startup Lessons Learned

FEBRUARY 22, 2009

We spent the rest of our time pretending to work on the assigned homework, but really trying to do interesting side projects, like sending juvenile messages across the school network or building primitive video games. But aggregated across many schools, there are thousands or tens of thousands of them.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

betashop.com

OCTOBER 8, 2012

All the rest is noise. If you are down on someone, the rest of your team will already know. ?. If it’s done right, feedback and postmortems are regular activities and reviews are just the official aggregation of such feedback.?. Jason is also an investor in and Board Member at RJ Metrics. It’s all about the product.

Technical Review 108

Technical Review Technology Software Review Valuation 108

Startup Lessons Learned

MAY 11, 2020

I thought there was some chance that it would stay contained or that the rest of the world would follow their example and do really great in the stage where you still can contain it. That would be a pretty obvious connection, but what about the rest of us? Of course, they can work on antibodies. However, surviving it is important.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Startup Lessons Learned

JUNE 9, 2020

People, not just metrics. They're going to remember that for the rest of your corporate life. And what I mean by that is, almost every metric, every graph, every number, is a person. Eric Ries : Metrics are people too. Brian Chesky : Metrics are people. And so suddenly, your master are your metrics.

Silicon Valley 60

Silicon Valley Hosting Cofounder Employee 60

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 25, 2014

Yes, cost per click is metric. The metric CPC aside, we do present data like this all the time. If you can, focus on a singular metric for each module/slide/element. And because all data in aggregate is crap , segmented trends are even better! Before you scroll any further, what errors, subtle or obvious, do you see?

Analytics 144

Analytics Search Metrics Web 144

Startup Lessons Learned

SEPTEMBER 19, 2009

2gov.org automatically routes your tweet (aggregating it with everyone else whos expressed a similar point of view) to the right legislator or agency. 2gov.org will take care of the rest. 2gov.org will take care of the rest. For more on his lean startup journey, you can take a look at this slide presentation.

San Francisco 150

San Francisco Founder DC Washington 150

Occam's Razor

MARCH 4, 2008

For the rest of us, let's take a step back. Customer satisfaction report : You can have this aggregated or segmented by months or weeks. Task completion rate : My all time favorite #1 Web Analytics Metric ( booo conversion rate! ). PS: Couple other related posts: Overview & Importance of Qualitative Metrics.

Analytics 104

Analytics Metrics Web Aggregator 104

entrepreMusings

JANUARY 30, 2011

If there’s only two web analytics report you view about your web site, is there value in the rest of the log data? The value is in how to aggregate, curate, display relevant content, create participation around the conversation, and analyze how it drives real business metrics. Of course there is, you’re just not getting at it.

Social Media 47

Social Media Curation Syndicate Syndication 47

Austin Startup

DECEMBER 20, 2010

If there’s only two web analytics report you view about your web site, is there value in the rest of the log data? The value is in how to aggregate, curate, display relevant content, create participation around the conversation, and analyze how it drives real business metrics. And it’s more than just technology.

Curation 118

Curation Austin Cofounder Ruby 118