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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 73
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How to Create a High-Performing Analytics Team

ConversionXL

For us at OWOX , that dream centered on our analytics department, which included 12 specialists—junior analysts, mid-level analysts, senior analysts, and QA specialists. Collectively, our analysts were responsible for consulting clients on data analysis and improving our marketing analytics tool. But how far from this model were we?

Analytics 121
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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. I don't think it is simply a metrics/measurement problem. Metrics are a problem.

Metrics 165
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7 Ways to Improve Your Accounts Receivable Collections

Women Entrepreneurs Can

Data Insights and Analytics – Automated AR platforms offer advanced reporting and analytics capabilities, providing valuable insights into payment trends, customer behavior, and AR performance. Personalize the reminders with the customer’s name, invoice details, and a friendly but firm tone.

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Post-Crisis Digital Trends That Will Reshape Your Business in 2020

Up and Running

Here are just a few things you can do by leveraging data analytics: Gain a better understanding of changing customer preferences Discover new business opportunities Identify and eliminate bottlenecks in your operations Minimize and better allocate advertising costs Provide greater customer support through automated chat. Cybersecurity.

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

Pick a name, location, and marketing strategy early. Names and taglines are critical to success. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. I can’t emphasize enough how important a name can be.