The Customer Development Manifesto: Reasons for the Revolution.
Steve Blank
AUGUST 31, 2009
Or at times an even more honest answer, “My senior partners say this is the only way to do it.” You interview sales and marketing execs for prior relevant experience and their rolodexes, and hope they execute the playbook that worked for them in prior companies. All of this is usually a bad idea. The reality is quite different.
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