SoCal CTO

OCTOBER 14, 2009

I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. Maybe that would make sense as a marketing channel. On a separate note, Cliff, should I add your blog.allen.com to the B2B Marketing Zone ? Cliff, remind me about your background? Hey, radio. What are you working on now?

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

The Startup Magazine

JANUARY 26, 2022

. “We primarily use manufacturing and CRM automation tools in our industry to ensure flawless business growth,” say marketers at Front Signs, Los Angeles sign company of B2B projects. This enables you to easily share your content with prospects and customers across various channels, including email, social media, and your website.

Social Media 178

Social Media Marketing Los Angeles Campaign 178

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. The really important thing to remember is that your email offer must match the offer on the landing page.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

FEBRUARY 26, 2014

Your existing keyword set will benefit from tighter audience focusing. Your future keywords will be better informed by your knowledge of the business and the audience. Terms & Concepts We’ll Cover In This Include: Day-parting – a term borrowed from radio and television that refers to establishing a schedule to target your audience.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

FEBRUARY 27, 2019

After you’ve established your goals, you can dive into audience research. Step 2: Understand what matters to your audience—and how they talk about it. Our emails were engaging a small segment of our audience, but not our entire list of subscribers. takes a more direct approach.

Email 133

Email Software Review Campaign Metrics 133

ConversionXL

JANUARY 31, 2014

Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. If they’re too high and conversions are too low, you may have a message match problem. Recommended Reading: Is Your Message Match Missing The Mark? Gmail Ad Fail – How Poor Message Match Can Kill Your Conversion Rate. image source. Image source.

Analytics 134

Analytics Video Matching Conversion 134

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. Email presents an opportunity to get your content seen by an audience that chose to subscribe to your messaging, which is one of the best circumstances to be in as a marketer. Use paid advertising to boost content. Include an email sign-up form or link to one in your bio.

Social Media 148

Social Media Email Media Channel 148

View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. Matching Algorithms. By using connection-matching algorithms to introduce business owners based on value, as defined by them, you can solve this problem. Thank you for reading our insights and our story.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Traffic by channel: Find out where your visitors come from. Traffic by channel adds meat to the bones of overall traffic.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Brandanew

FEBRUARY 17, 2016

Newspapers and channels have already shown us the importance of sensational and attention grabbing headlines. Although, be careful that the content of your post should match the headline. Understand the audience. So, it is always important to keep your actual target audience in mind while deciding the tone of your headlines.

Viral 100

Viral B2B Audience Social Network 100

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. Here’s how to create a PPC targeting masterplan that will help you find your perfect audience, with the help of squirt guns and water balloons… Specific Demographics.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. If your company isn’t properly aligned, work on opening channels of communication and data sharing.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution).

Audience 122

Audience Technical Review Social Media Campaign 122

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking. Also checkout Feedback Army.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. This landing page from Zendesk is a great example of matching page length and style with the target audience’s intent and awareness levels.

Audience 156

Audience Video Software Review Conversion 156

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). Another way to cheat at this is to simply use Medium Matches Exactly Organic. Does the distribution match your goals? Ready for the next step?

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

APRIL 3, 2018

Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. match the brand ethos, congruent with the website. Messenger will become the biggest channel over the near years. Is my audience all the same? Experiences happen in loops.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

SEPTEMBER 10, 2012

It all starts with knowing who is your target audience and what they need or want. If you want to increase conversions, you have to figure out who exactly is your primary target audience, what they want, what matters to them and what are the sources of friction for them. Why identifying your target audience matters.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Your own video-on-demand channel for potential customers to join and stay engaged with.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Audiences, Relationships, and You(Tube). Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. You might then decide to start an affiliate marketing program to help you reach new audiences. Are you aware of your cost per acquisition on other channels? B2B Affiliate Programs Look a Little Different.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Not only are they solving for the do audience, they also solve for the think audience. We will look at many different examples.

Design 150

Design Software Review Technical Review Mobile 150

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 10, 2019

You can’t focus on paid channels alone, however. The key is to customize content for specific targets and channels (e.g. You can repackage variants of the same information for multiple channels (blog, whitepaper, video, etc.). Ultimately, the array of offers and offer timing require the support of multiple channels.

PPC 131

PPC Campaign Marketing Sales Cycle 131

Occam's Razor

SEPTEMBER 21, 2015

First, when you present it (people can read faster than you can talk, you are going to read these slides word for word driving the audience to wish for a painless immediate death). Retain the respect of your audience. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses.

Stock 60

Stock Conversion Matching Audience 60

conversionxl.com

FEBRUARY 4, 2014

Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. If they’re too high and conversions are too low, you may have a message match problem. Recommended Reading: Is Your Message Match Missing The Mark? Gmail Ad Fail – How Poor Message Match Can Kill Your Conversion Rate. image source. Image source.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. Touch 3: Marketing email.

Marketing 100

Marketing Campaign Email Sales 100

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Both of these things combine to attract new audiences for our business. But the first thing you'll note are the big mis-matches. But, you don't want vast mis-matches either.

Search 135

Search Analytics PPC Green 135

YoungUpstarts

APRIL 5, 2018

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. Why B2B Content Marketing Needs a Team, Not Just One: Hire a Quality Team.

B2B 153

B2B Marketing Distribution Curation 153

ConversionXL

APRIL 14, 2016

Given the diversity of audience your home page gets, the desire to give them plenty of “what if” options is natural. Make purchase decisions easy on your audience by giving them pre-set options rather than something fully customizeable. Clarity means never assuming your audience know anything. people and places).

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

NOVEMBER 11, 2015

” Other Adobe products offer capabilities for marketing automation and email, media optimization, audience insights creating and delivering experiences across digital and television,and social. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale. Why is it taking 15 seconds to calculate 3.5

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Duct Tape Marketing

APRIL 28, 2017

Over 50 million businesses now have a Facebook page and are actively reaching out to their target audience. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. Crowd-sourced content. Identify your advocates.

Social Network 50

Social Network Distribution Curation B2B 50

ConversionXL

NOVEMBER 16, 2016

Joanna Wiebe of Copy Hackers and Airstory explains… Joanna Wiebe , Copy Hackers & Airstory: “B2B copy is particularly guilty of being boring to read… because there’s this misconception that businesses, lawyers, accountants, etc only wish to be informed. To do this, you’ll need to fully understand your audience.

Conversion 48

Conversion Audience Massachusetts Social Media 48

ConversionXL

SEPTEMBER 15, 2020

You can mix and match between simple segments. Then add a visit filter to match viewing blog content. Include: Event exactly matches AddToCart. Exclude: Page exactly matches ThankYou. If the answer is no and you’re a B2B SaaS company, that might be a problem. Let’s build that segment.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 28, 2019

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). This makes GIF usage for B2B emails tricky; a larger segment of your audience likely uses Outlook.

Email 118

Email Media Audio Software Review 118

ConversionXL

JANUARY 8, 2016

You can mix and match between simple segments. Then add a visit filter to match viewing blog content. Include: Event exactly matches AddToCart. Exclude: Page exactly matches ThankYou. If the answer is no and you’re a B2B SaaS company, that might be a problem. Let’s build that segment.

Analytics 48

Analytics eCommerce Software Review Technical Review 48