ConversionXL

APRIL 1, 2019

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. Say you work at a SaaS company selling AI software. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc.

Technical Review 133

Technical Review Marketing Software Review Audience 133

YoungUpstarts

JUNE 11, 2017

Traditional marketing can be a costly option especially for businesses that are breaking into the market, so looking at the range of digital tools available could help you reach a new audience with the click of a button: 1. LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out.

Database 164

Database Software Review Dividend Social Media 164

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. And sales enablement software helps arm sales teams with the information they need to close sales. Look at some typical B2B marketing KPIs: Number of leads generated. Site traffic.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JUNE 2, 2022

For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. Inbound marketing focuses on content that brings your target audience to you , rather than you chasing them. Programmatic ABM.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Duct Tape Marketing

JUNE 23, 2022

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] Click on over and give us a review on iTunes, please!

Community 93

Community B2B B2C Technical Review 93

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. They’re marketing platforms with a heavy focus on email. Image Source.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Airbnb learned its audience used Craigslist to list and search for accommodation. Whenever someone listed their accommodation on Craigslist, Airbnb emailed them to ask if they wanted to also post listings on its platform: Image source. Don’t cast your net too far and wide.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

DECEMBER 7, 2022

” Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. Click on over and give us a review on iTunes, please! That's true in like the B2B space. I could tell my audience that it's a sustainable product.

Marketing 79

Marketing Audience B2B Framework 79

ConversionXL

FEBRUARY 27, 2019

Ian McAllister of Amazon offers greater detail on the process: The target audience for the press release is the new/updated product’s customers, which can be retail customers or internal users of a tool or technology. For web services, we write use cases, including code snippets, which describe ways you can imagine people using the product.

Product 110

Product Campaign Acquisition Social Media 110

Duct Tape Marketing

NOVEMBER 2, 2023

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab Speaker 1 (00:13): John Jantsch (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. I mean, it's a Salesforce kind of model I bringing partners in many software before Salesforce. Yes, exactly.

Metrics 75

Metrics Analytics Forecast Software Review 75

ConversionXL

DECEMBER 16, 2020

To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback. Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

FEBRUARY 26, 2014

Your existing keyword set will benefit from tighter audience focusing. Your future keywords will be better informed by your knowledge of the business and the audience. Terms & Concepts We’ll Cover In This Include: Day-parting – a term borrowed from radio and television that refers to establishing a schedule to target your audience.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

MAY 27, 2022

email, ads, retargeting, etc.) hoping to scoop up that small percentage of your audience who is ready to buy. However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. comments, interviews, emails, etc.).

Demand 124

Demand B2B Distribution Channel 124

crowdSPRING Blog

JANUARY 28, 2019

They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. You’ll find articles on improving local SEO, email marketing, mobile marketing, content creation, networking via social media, and so much more. And, they write with that audience in mind. Look no further.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

JUNE 8, 2017

According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” Are people coming from an email campaign? If you are in B2B, you’ve certainly heard of account-based marketing by now.

Programming 97

Programming Revenue Analytics Software Review 97

Duct Tape Marketing

MAY 25, 2022

18:36] Where do you see AI being applied for more personal experiences in places like an email newsletter for example? [20:25] Click on over and give us a review on iTunes, please! If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. Marketing AI Institute.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Nothing is being sold at this stage. Image source.

Email 136

Email Customer Marketing Software Review 136

Hearpreneur

JANUARY 19, 2018

This means constantly looking for improvements to our automation technology, using that automation more, and diligently pursuing excellence for each client’s dream website. Most of the work we do is completed over the phone or by email. 17- Identify and reach out to our audience. Thanks to Shawn Moore, Solodev ! #2-

Detroit 92

Detroit Entrepreneur Technical Review Revenue 92

Duct Tape Marketing

OCTOBER 12, 2017

In an increasingly digital world, companies like Salesforce, Hubspot, and Airbnb are finding that live in-person events represent one of the most valuable opportunities to connect with a target audience. Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events.

Campaign 73

Campaign Marketing Social Media Software Review 73

ConversionXL

NOVEMBER 27, 2019

Dean Kamen’s code name for the project was “Ginger.” Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. . Image source ).

Customer 108

Customer Differentiation West Virginia Campaign 108

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Like this show?

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

NOVEMBER 27, 2019

Dean Kamen’s code name for the project was “Ginger.” Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. It’s why a “clients only” Magic Quadrant report from Gartner—not the public G2 Crowd reviews—may carry more weight when picking a martech tool. . Image source ).

Customer 101

Customer Differentiation West Virginia Campaign 101

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Advocacy: the customer becomes a brand advocate and spreads the word about your product to their community and through online reviews. Ask them to review your products. trillion in 2021, up from $1.3

SEO 80

SEO eCommerce Analytics Software Review 80

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. They have an approach to simplicity in software that is closer to a pure Google experience (when compared to the nails scratching a blackboard irritation that is personified in the Samsung phones). When was the last time you submitted a product review on your site? REVIEW ORDER?

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

JUNE 7, 2023

Click on over and give us a review on iTunes, please! Duct Tape Transcript Email Download New Tab John Jantsch (00:00): Hey, did you know that HubSpot's annual inbound conference is coming up? So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. Like this show? That's right. Pandemic hits.

Employee 75

Employee Technical Review Advisory Board Sales 75

ConversionXL

JANUARY 31, 2014

Message Match] Project Management Software. SoundCloud’s primary audience is: Male. The top referring sites and linking sites also provide further evidence that SoundClouds core audience is hip & trendy. 5 Dimensions of Rockstar B2B explainer videos. The Science Of Landing Pages & How To Build One Backwards.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

Duct Tape Marketing

FEBRUARY 2, 2022

Click on over and give us a review on iTunes, please! And so, uh, if you want people to have certain impressions of your business or your product from the very get code, the first time they hear about it, then you should put a lot of thought into the name. Or they'll email 10 ideas to their friend and say, pick the best one.

Naming 76

Naming Kansas City Kansas Technical Review 76

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] Click on over and give us a review on iTunes, please! Like this show? This is John Jantsch.

Social Media 79

Social Media Media B2B B2C 79

Duct Tape Marketing

SEPTEMBER 30, 2022

[21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55] Click on over and give us a review on iTunes, please! It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email. Like this show?

Marketing 75

Marketing Differentiation B2C PR 75

YoungUpstarts

SEPTEMBER 16, 2020

Create and send trigger emails based on customer behaviors and interactions. Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns. You Can Only Use it to Automate Your Email Marketing.

Marketing 179

Marketing SMS Campaign Channel 179

Up and Running

AUGUST 25, 2021

If your goal is to launch a sub-brand, for instance, adding a deliverability plugin to your email marketing software, you can cross-promote and even offer your new product on your core website. Many business owners make the mistake of going head-first into new projects without considering their existing audience.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. What if it turned out that other invoice software companies saw similar results?

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

NOVEMBER 22, 2022

Engagement rate: Learn which content resonates with your audience Where to measure engagement rate 4. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11. In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

DECEMBER 30, 2022

But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way. 12:27] How do we get those reviews from customers that seem to be happy? [15:16] Like this show? Duct Tape Transcript.

Software Review 89

Software Review Marketing Technical Review Michigan 89

ConversionXL

MAY 27, 2022

email nurturing, retargeting) require specific channels. Which sources drive the most traffic to your website from your target audience? B2B demand generation focuses on ROI. Get in front of as many audiences as you can. Every week, I receive emails from people thanking me for a specific tactic or piece of advice.

Demand 115

Demand Affiliate Audience Leadership 115