ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 92

B2B Mobile Analytics Deal Flow 92

ConversionXL

JULY 25, 2017

Though the topic of mobile conversion rates of ecommerce websites is often broaches, it’s rare we talk about SaaS or B2B. The Mobile Website Design Problem (B2B Saas Edition). Most businesses have ceded this ground, thinking that B2B SaaS is just a thing you sign up for on desktops. It’s mostly been written off.

B2B 77

B2B Mobile Analytics Deal Flow 77

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. More on this as we get deeper into measurable web analytics for B2B marketing sites. The above concepts can be easily applied in any web analytics software.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

YoungUpstarts

OCTOBER 30, 2019

Getting businesses to visit your website is very different from encouraging the general public to visit web pages. B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Ignore SEO.

B2B 138

B2B B2C Social Media SEO 138

Up and Running

OCTOBER 28, 2020

In many ways, this applies even more so for businesses that sell to other businesses (B2B). To make sure you get your B2B website off the ground successfully, here are five actionable steps that you should take. To make sure you get your B2B website off the ground successfully, here are five actionable steps that you should take.

B2B 94

B2B Social Media Mobile Audience 94

YoungUpstarts

JUNE 29, 2017

Yes, when it comes to effectively reaching an audience with quality contents, even big budget marketing teams can fall short of the achievement of many smart content marketers in startups. The quality of posts apart, you need to ensure quality partnerships, influencers, and audience. Variety is what rules the web now.

Small Business 212

Small Business Marketing Technical Review Social Media 212

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience?

PR 120

PR B2B Lean Audience 120

View from Seed

JULY 31, 2014

As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. BUSINESS-FOCUSED (B2B).

Seed Stage 272

Seed Stage B2C Technical Review Disintermediation 272

YoungUpstarts

DECEMBER 29, 2019

A B2B research, ratings and reviews platform located in Washington, DC, they provide in-depth client reviews, data-driven content and vetted market leaders. While platform choice should occur after establishing a thorough understanding of the problem, audience and goals, it is something you can talk about upfront with a potential supplier.

Technical Review 147

Technical Review Developer Hiring Software Review 147

The Startup Magazine

SEPTEMBER 10, 2019

Social media is an amazing way to connect to your target audience, and it’s also a helpful resource for B2B communication. . Web Development Strategy. But they’re also using social media platforms to stay connected in other ways, such as connecting with companies for consumer goods and services. SEO Strategy.

Reputation 86

Reputation Web Development Management Social Media 86

YoungUpstarts

JUNE 11, 2017

Traditional marketing can be a costly option especially for businesses that are breaking into the market, so looking at the range of digital tools available could help you reach a new audience with the click of a button: 1. LinkedIn is another social tool for businesses yet offers a B2B angle for networking and reaching out.

Database 164

Database Software Review Dividend Social Media 164

ConversionXL

APRIL 1, 2019

Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. For marketers in B2B sales, the challenge increases. Critically, your audience won’t reach out to tell you they don’t understand.

Technical Review 133

Technical Review Marketing Software Review Audience 133

YoungUpstarts

FEBRUARY 29, 2016

Building the most gorgeous website in the world won’t matter a single bit, if there’s insufficient web traffic (and potential buyers) to your website. Let’s say your company is in the B2B Software as a Service (SaaS) space. You can also share your content on social media, thereby attracting a new online audience.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. Why such a poor return?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] B2B is actually one of the most popular areas of people starting community right now. Are B2B communities B2C? 12:41] Are there upsell opportunities in communities?

Community 93

Community B2B B2C Technical Review 93

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . Your landing page is the make or break of these efforts.

Audience 156

Audience Video Software Review Conversion 156

The Startup Magazine

DECEMBER 28, 2022

By now, everyone knows that B2B Lead Generation Services is the fastest-growing business model, and the best way to build a successful SaaS business is by capturing the attention of potential customers through your marketing efforts. It requires a lot of planning and hard work to reach the right audience and get their contact information.

Lead Generation 139

Lead Generation Marketing B2B Audience 139

ConversionXL

OCTOBER 25, 2018

generates the demand) for the target audience. It meets them by expanding the ad audience, making landing page copy more inclusive, and gating as much content as possible. Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. Second, “lead” generation.

Demand 132

Demand Vertical Campaign Channel 132

VC Cafe

MAY 4, 2021

With an already existing user base, it’s easier for incumbents to roll out new features to a ready-made audience. Slack is looking to build the B2B version of Clubhouse (Slack Virtual Hallways). Like in the early days of Web 2.0, A few already launched but several others are in development.

Audio 139

Audio Software Review Open Source Social Network 139

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Content marketing is the use of content to promote your brand and build trust between you and your audience.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

OCTOBER 9, 2019

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

APRIL 7, 2021

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) They won’t magically show up at your doorstep and sign a $100K cheque. Direct Mail.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

SoCal CTO

OCTOBER 14, 2009

I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. We’re pleased with its growth but, as with any Web-based business, we’re looking for additional organizations we can help. On a separate note, Cliff, should I add your blog.allen.com to the B2B Marketing Zone ?

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

Brandanew

APRIL 22, 2016

They provide additional scale and audience extension to a piece of content that you’ve spent time crafting to perfection. They function very similar to an Ad Network but with the main purpose of helping publishers and content owners get their posts in front of audiences on well-known websites. Content.ad. LinkedIn Ads.

Advertising 100

Advertising Distribution Marketing New York City 100

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Inbound marketing focuses on content that brings your target audience to you , rather than you chasing them. My experience is true for many others.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

SoCal CTO

MARCH 28, 2013

In Web Framework Benchmarks , there are some very interesting and surprising numbers around the performance of various web frameworks. Several of these are B2B applications with relatively smaller audiences. Startup Founders really need to see these numbers. The availability of talent was an important factor.

Framework 175

Framework Web PHP EC2 175

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Other than making your web pages look swell , images have a role in acquiring new links as well. But they’re wasting their time. .

B2B 142

B2B Social Media Email Campaign 142

crowdSPRING Blog

FEBRUARY 14, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Flappy Bird is proof that no one knows what the audience wants | Polygon - crowdspring.co/Ntt8Or. 12 Examples of Brilliant B2B Logos (and What Made Them So Great) - crowdspring.co/1fQJCJO.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

APRIL 12, 2017

Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services.

San Antonio 86

San Antonio Metrics B2B Analytics 86

crowdSPRING Blog

JANUARY 28, 2019

This tricky-to-pronounce online publication is an award-winning business blog founded by entrepreneur, web publisher and CEO/founder of Previso Media, Ivan Widjaya. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. And, they write with that audience in mind.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

JULY 8, 2021

If audience building is a priority, email subscribers should be an important metric. For example, on the Backlinko website, Brian Dean makes newsletter subscriptions the prominent CTA on each web page: Brian is bullish on organic traffic. Email subscribers from search traffic. Not all conversions are directly tied to revenue.

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking. I mean count them.

Analytics 99

Analytics Web Campaign PPC 99