Duct Tape Marketing

SEPTEMBER 30, 2022

5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’? [7:55] 21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on? [22:55]

Marketing 74

Marketing Differentiation B2C PR 74

Duct Tape Marketing

AUGUST 17, 2022

How SEO Has Evolved Over The Years written by John Jantsch read more at Duct Tape Marketing. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

SEO 87

SEO Technical Review Metadata Social Media 87

YoungUpstarts

OCTOBER 15, 2019

For quite some time now, SEO tops the priority list for most companies. Link Building is an invincible part of every SEO strategy. The aim should be to start a real conversation. Put serious thought and effort in your content piece and give the audience something that adds value. by Prince Kapoor.

Algorithm 113

Algorithm SEO B2C Email 113

Duct Tape Marketing

JUNE 7, 2023

15:11] Where does employer branding fit into the conversation of employee experience? [17:18] Tiffani Bova (02:17): Well, let me answer that with a little bit of history because I think especially with an audience that our marketers right, have been doing this for a long time. Or SEO optimization. Tiffani Bova (15:34): Yeah.

Employee 74

Employee Technical Review Advisory Board Sales 74

YoungUpstarts

FEBRUARY 23, 2015

Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them. They include total sales, campaign ROI, conversion rates, cost per lead, cost per sale, revenue per click and so on. Online Audiences and Marketing Messages. Email Marketing.

Social Media 100

Social Media Campaign SEO B2C 100

YoungUpstarts

OCTOBER 2, 2014

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Austin Startup

APRIL 17, 2017

Marketing basics are needed as well so you can research our target audience and understand them to deliver content that drives email signups and crowdfunding backers. is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

David Teten

JANUARY 11, 2020

Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. I don’t have bandwidth to engage in substantial conversations on Twitter. . I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance.

Social Media 60

Social Media Technical Review Media Private Equity 60

ReadWriteStart

JULY 23, 2021

So think about the moment that your audience might be online, the moments that they might check LinkedIn and might engage with your content. So I would take these numbers that you see online with a grain of salt test and drive them with your audience. For B2C Brands, they would say Monday and Wednesday. Phase :- Test Phase.

Viral 216

Viral Algorithm Framework B2B 216

SoCal CTO

NOVEMBER 10, 2009

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. It was also beneficial because I got some good experience with both B2B and B2C business models. I look forward to future conversations. Tell me a bit about your background.

Management 150

Management Product Entrepreneur Silicon Valley 150

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Conversion rate. Blogs, SEO, Ads. Lead conversion to customers. conversion rate. The two aren’t disconnected, though. It starts with sales enablement. Cost per lead.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Google requires on-page SEO, technical SEO , outreach, link building , and a months- (or years-) long wait—just to discover if it works or not. That said, company promotion is indirect—don’t plan a hard sell.

Marketing 114

Marketing Viral Campaign Search 114

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But why not just focus on SEO and call it a day?

Search 71

Search PPC Kansas City B2C 71

Duct Tape Marketing

NOVEMBER 19, 2019

But B2C businesses can thrive on LinkedIn as well. Let’s say you’re a marketing consultant focused on SEO. Then drop them a line indicating you’ve done just that and that you already have a few suggestions on quick wins for improving their SEO, if they’d have some time for a chat. Post Meaningful Content.

Networking 58

Networking Social Media B2C Curation 58

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 86

Technical Review SEO Metadata Algorithm 86

Up and Running

AUGUST 25, 2021

Many business owners make the mistake of going head-first into new projects without considering their existing audience. Your audience is not one-dimensional. Spend time engaging with your audience, and you can learn a lot about their needs. You’ll also want to spend some time doing an SEO competitor analysis.

B2B 118

B2B Audience Software Review B2C 118

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

JUNE 16, 2017

In this article, I’ll outline 3 approaches to creating content and generating ideas that your audience will actually want. It’s proven to engage with audiences and showcase your brand personality in an authentic manner. Show your audience (attendees or otherwise) what happens behind the scenes. High-quality video content.

South Africa 53

South Africa Audience Video Africa 53

Duct Tape Marketing

MARCH 17, 2023

07:37] You talk a lot about conversion rate optimization, so tell me a little bit of your thinking on what you’ve seen when you’ve got people to focus on that. [09:24] 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] What’s new? [07:37]

B2B 81

B2B Marketing B2C ChatGPT 81

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. How do most visitors feel about video?

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. If your target audience doesn’t like the way you present information, they won’t learn from it—not because they can’t but because they’d rather not.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Occam's Razor

JULY 22, 2013

The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

FEBRUARY 3, 2016

What Do Habits Have to Do with Conversion Rate Optimization? Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Traditionally, optimizers have been taught to optimize for the initial conversion. If you think B2B is exempt from this, you’re wrong.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Learn, get better, try some more.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

AUGUST 7, 2019

Ecommerce businesses of all sizes must find a way to demonstrate and provide value to the shopping audience. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Your audience is on their phone more than ever, so your site needs to be ready. That’s what you will need to target.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

ConversionXL

FEBRUARY 3, 2017

You might then decide to start an affiliate marketing program to help you reach new audiences. The conversion rate of your landing page or offer. According to the benchmark report, most affiliates work in the B2C space (79.45%). Here are the most popular methods, according to the benchmark report… SEO – 66.14%.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

NOVEMBER 6, 2015

Of course, there are many, but the three most common (and relevant) types of validity for conversion optimization are: internal validity, external validity, and ecological validity. PPC, SEO, IT, brand, etc.) Not only does your sample need to be large enough, but it needs to be representative of your entire audience, as well.

PPC 48

PPC Software Review Technical Review Campaign 48

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. You can use content through your Blog to engage with different type of audiences. Your Blog/ Stays on Google forever.

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

JULY 9, 2015

Why the gap between signup and conversion? The chart below, a benchmark study done by Totango , shows the typical ratio of tire kickers to true evaluators: As you can probably assume, it’s the true evaluators that show the greatest conversion rates. One of the most important rules of any salesperson or marketer is know your audience.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. the expert/influencer has a chance to connect with a new audience and you have the opportunity to bring new value/perspective to your existing audience. Link to experts’ content.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

Software By Rob

OCTOBER 14, 2010

Your conversion rate should land between 5 and 40% depending on how long you’ve been collecting emails, the interest level of the prospects, and how compelling you make your offer. My most recent use of this approach, for my book , yielded a conversion rate of unique visitors to emails of just under 50%. Elapsed time: 2 hours.

Software Review 77

Software Review Marketing Technical Review Software 77

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Conversations are happening all around you – are you listening, are you participating? You need to be SEO optimized for what your small business does and where you are located. Get Out of The Store. Social media isn’t new. Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JANUARY 14, 2020

” Based on conversations we had, the more authenticity there is in the entire project. It’s very fast, won’t mess with your SEO. I was working on B2C and B2B. John Jantsch: All right, so I’m going to push you one more time on this. Check out Zephyr. It’s really easy to use. Rohit Bhargava: Sure.

Curation 39

Curation Video Viral Government 39