ConversionXL

MAY 22, 2014

The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. In general these are great rules of thumb when starting your ad campaigns. The question is – how? The simple answer is a cop-out. Change One Variable at a Time.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113

Analytics Software Review Metadata Campaign 113

Mike Michalowicz

FEBRUARY 11, 2013

It’s about building relationships and networking, not selling, although that does come as a result. Business owners with a brick and mortar store need to reach out to a bigger audience online. Social media isn’t new. Social media is about doing that online. Get Out of The Store. Are you a thought leader? Be visible!

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

DECEMBER 19, 2018

These changes lead me to believe that they’re aiming to make Google My Business like a social network for businesses. Build campaigns that really train them, events that are experiences that surprise and delight, and a referral process that provides true incentive for them to pass your name along to others.

Marketing 70

Marketing Technical Review Software Review Retention 70

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods.

Campaign 95

Campaign Estonia Social Media Viral 95

Up and Running

JULY 26, 2016

Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. Intercom allows you to build drip email campaigns based on specific actions users take on your site.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

APRIL 30, 2015

Are Paid Content Distribution Platforms Cost Effective? In order for that content to be effective you need an audience, you need eyeballs and traffic. Finding that audience is often the hardest challenge. Social and Guest Blogger Networks. Paid Content Platforms: A Distribution Alternative? CPC: $0.25–$0.30.

Distribution 28

Distribution Cost Social Media Viral 28

ConversionXL

JULY 7, 2020

And yet, Pinterest is the third-most popular social network, with over 322 million monthly active users, nearly 50% of whom are in the United States. Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Pinterest, for most, does not.

Marketing 114

Marketing Viral Campaign Search 114

thebarefootvc

DECEMBER 16, 2011

Powered by cell phones and social networking platforms, we saw revolutions taking place, businesses being transformed and our daily lives made more convenient (if we could tear ourselves away from our Facebook and Twitter updates). eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

crowdSPRING Blog

AUGUST 2, 2016

It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican candidate Thomas Jefferson, that the idea of directly attacking an opponent and speaking on your own qualifications became a thing. The most expensive branding and marketing campaigns in the world.

Social Media 48

Social Media Marketing Campaign PR 48

ConversionXL

JULY 21, 2020

Customer-focused content marketing can help you stand out from the din of competitor marketing and connect with audiences. Use research to speak to what your audience cares about. Political campaigns are relentless when it comes to testing their content. Use research to speak to what your audience cares about.

Customer 92

Customer Audience Campaign Social Media 92

crowdSPRING Blog

JUNE 13, 2017

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Plan For The Future While Focusing On Today.

Small Business 53

Small Business Startup Global Design 53

Startup Professionals Musings

JUNE 25, 2011

These are variations on a “crowd-funding” theme to raise money for a startup through social networks and voting at public events. Crowd-sourcing tools, usually Internet applications, use the social media to poll for interest, feedback, and ultimately some funding for the startup. Proposal content is too short to be meaningful.

Non-disclosure Agreement 230

Non-disclosure Agreement Intellectual Property Startup Social Media 230

Duct Tape Marketing

OCTOBER 9, 2018

LinkedIn is the oldest social network. While she speaks specifically to LinkedIn today, the principles behind her advice can be applied across all other social networks. Think about LinkedIn as a networking event—would you go up to someone at a conference and immediately ask them to buy your product or service?

Conversion 73

Conversion Sales Audience Social Network 73

YoungUpstarts

FEBRUARY 7, 2017

Consumers can come across your brand through a variety of different means – whether online, through a social network, by an email as well as the more traditional forms of advertising. Consider what your audience want from you. Video continues to grow and engage larger and larger audiences. Be Video Ad Aware.

Marketing 100

Marketing SEO Channel Search 100

VC Cafe

NOVEMBER 16, 2010

Israelis are one of the world’s leaders in terms of time spent in social networks, only second to Russia. But real consumer insight and standout creative are more important than reaching a target audience at every possible point of contact. It has never been more important to know your audience and their habits.

Internet 135

Internet Canada Russia 135

VC Cafe

NOVEMBER 16, 2010

Israelis are one of the world’s leaders in terms of time spent in social networks, only second to Russia. But real consumer insight and standout creative are more important than reaching a target audience at every possible point of contact. It has never been more important to know your audience and their habits.

Internet 135

Internet Canada Russia 135

VC Cafe

NOVEMBER 16, 2010

Israelis are one of the world’s leaders in terms of time spent in social networks, only second to Russia. But real consumer insight and standout creative are more important than reaching a target audience at every possible point of contact. It has never been more important to know your audience and their habits.

Internet 135

Internet Canada Russia 135

Version One Ventures

NOVEMBER 5, 2012

More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Second, in some industries, users want to be in a large network with other buyers and users.

IP 156

IP B2C Demand Startup 156

VC Cafe

NOVEMBER 16, 2010

But real consumer insight and standout creative are more important than reaching a target audience at every possible point of contact. Simply recycling TV ads online is seldom the best way to get extra mileage from a marketing budget, but elements of those ads may work well as a foundation or enhancement of an online campaign.

Internet 138

Internet Canada Advertising 138

mashable.com

SEPTEMBER 22, 2008

Ximdesk – Collaboration and social networking platform for enterprise. GroupSwim – Social collaboration and community tools to bring your employees, customers, and partners together. Xing XING – A global networking and contact management site for business professionals.

Software Review 78

Software Review Social Media Social Network Software 78

NZ Entrepreneur

MARCH 26, 2019

Creating value-based content for your niche market and sub-niche markets and categories and then distributing this content effectively across social media and other channels. These channels could include Facebook, Instagram, LinkedIn, Twitter, Blog sites, email distribution, chatbot distribution and more.

Video 53

Video New Zealand Marketing Channel 53

Up and Running

NOVEMBER 4, 2015

Simply build the survey and send it out to your audience. Write your press release, distribute them via email, and create an easy-to-update press room for your company. Pablo : If you need an easy way to create images for social media, check out Pablo. It’s simple and can create images that will work on all social networks.

Curation 60

Curation Finder Startup Social Media 60

Startup Professionals Musings

MAY 21, 2010

These are variations on a “crowd-funding” theme to raise money for a startup through social networks and voting at public events. Crowd-sourcing tools, usually Internet applications, use the social media to poll for interest, feedback, and ultimately some funding for the startup. Proposal content is too short to be meaningful.

Non-disclosure Agreement 149

Non-disclosure Agreement Intellectual Property Startup Social Media 149

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. 2) Market . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

APRIL 25, 2013

Using this distribution method can increase productivity and decrease mail handling and paper costs. Combining a direct mail marketing piece with a digital marketing campaign is a good 1-2 marketing punch for many SMBs. Identify your target audience and how you’ll measure the campaign’s success before you begin.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

Social Media 126

Social Media Media Marketing Database 126

Duct Tape Marketing

JUNE 23, 2014

It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business. You must up the value of your content by finding ways to amplify its distribution, motivate others to share it and use it as a tool to create opportunities and connection.

Sales Cycle 71

Sales Cycle Social Network Aggregator Campaign 71

Start Up Blog

APRIL 29, 2013

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. The firm Arctic Ready did such a thing with their fake “Let’s Go” campaign which Brandalises Shell oil. It was anti-social in nature. The top down era of one size fits all. And now it is over.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Duct Tape Marketing

SEPTEMBER 12, 2013

After analyzing your focus, a quick look at your numbers can give you an idea on the effectiveness of your current campaign. It also breaks down users into how many friends they have, showing you the potential for garnering a wide audience. Also make sure to check out Adobe Social. Does Your Current Direction Equal Capital?

Social Media 67

Social Media PR Social Network Media 67

This is going to be BIG.

MARCH 29, 2010

One thing that Chris Fralic and I have been tossing around is the lack of a retailer centric play—where individual retailers can run their own group buys, manage discounts across various sites, run local campaigns across Foursquare, Facebook fan pages, etc. All of the current sites revolve around a centralized curation and sales function.

Syndicate 105

Syndicate Syndication Venture Capital Flash 105

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

Social Media 79

Social Media Media Database Channel 79

Rob Go

JANUARY 29, 2012

Network fragmentation. Facebook’s success is largely based on its ability to aggregate the biggest audience on the internet and understand and monetize that audience. Social networks should be incredibly robust because of network effects. Here are the major vulnerabilities that I see: 1.

Advertising 59

Advertising Mobile Aggregator Distribution 59

ConversionXL

JUNE 17, 2014

The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience. In fact, a study by Harvard Business School found that 79% of companies don’t feel as though they’re effective users of social media for marketing purposes. But most of all, none of this is social.

Social Media 69

Social Media Media Marketing Database 69

Venture Chronicles

MARCH 5, 2013

" let me stop you know and point out that video relies on 2 core strengths in addition to the creation skillset, which is the ability to drive distribution and more significantly instrument video for data collection that enables refinement of creation and distribution.

Social Media 62

Social Media Video Distribution Forecast 62