Both Sides of the Table

MAY 19, 2010

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Current round: $35mm in Series C (extension of Series B at higher valuation) from General Atlantic, Matrix Partners. Read more: TechCrunch , Reg Form D , WSJ interview w/ Susan Lyne.

Partner 240

Partner New York City Cofounder Syndicate 240

ConversionXL

APRIL 29, 2013

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Stage 1: Value Addiction.

Campaign 130

Campaign Email Framework Clickthrough 130

Steve Blank

APRIL 5, 2017

Create awareness for fundraising (VC, angels, corporate partners). Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Step 1: Who’s the Audience(s)? An audience means – who specifically you want your messages to reach. How do you figure out who the audience is?

Marketing 310

Marketing Audience Technical Review PR 310

YoungUpstarts

JULY 14, 2020

CPL One is an integrated online advertising platform for affiliate marketers that partners with leading CPL (stands for cost-per-lead) advertisers to help members create and run profitable (potentially) ad campaigns with ease. That means the amount of money users make is dependent on how well their ad campaigns perform.

Technical Review 147

Technical Review Advertising Affiliate Vertical 147

Up and Running

NOVEMBER 19, 2020

Localization services are needed more than ever before to help businesses reach and retain new foreign audiences. But in a new market , a prerequisite for success is that you speak the language of your audience and get on their cultural wavelength. . Which are the languages and dialects spoken by your target audience?

Global 121

Global Technical Review Software Review Audience 121

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Their predominantly male audience has a problem: fitting a full wallet into their back pocket. They rely on each other for success. Image Source. Image source.

Marketing 110

Marketing Product Audience Equity 110

The Startup Magazine

JUNE 20, 2023

Leverage social media platforms to engage with your audience, share valuable content, promote your brand, and show the world why your versatile luxury apartments are worthy of everyone’s attention. Consider running targeted online advertising campaigns to reach a wider audience.

Technical Review 152

Technical Review Social Media Networking Differentiation 152

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Which sources drive the most traffic to your website from your target audience? Get in front of as many audiences as you can. They used this to their advantage, hosting webinars with affiliate partners and using their influence to drive sales.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

NOVEMBER 28, 2022

TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded content. In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. And the type of products this audience is into is equally as diverse.

Customer 102

Customer Viral Audience Campaign 102

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Why brand equity matters now more than ever. Take Shopify.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. If ABM gives your ideal customer everything they want and need to become a long-term partner, is there actually a need for lead generation? They specifically targeted the T-Mobile account.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

AUGUST 11, 2021

Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level. All companies that This Week in Startups’ audience of entrepreneurs, company founders, and marketers would be interested in. Audience data.

Audience 139

Audience Social Media Email Ruby 139

ConversionXL

OCTOBER 4, 2022

In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience. Choose influencers based on influence, not audience size 5. What do their email campaigns look like?

eCommerce 129

eCommerce Marketing Social Media Retention 129

Up and Running

AUGUST 16, 2021

Hiring an agency to work with can be exciting but also expensive, and results can vary if you find the wrong partner or won’t analyze what you’re doing together. Top 4 mistakes to avoid when partnering up with agencies. For example, when you work on an email campaign, you create a series and send out the first batch.

Small Business 141

Small Business Technical Review SEO Acquisition 141

The Startup Magazine

JUNE 18, 2020

The popularity of cost-per-lead advertisements, or CPL ads, is on the rise, and many businesses and companies are incorporating this type of advertising campaign into their digital marketing strategy for a good reason. The products and services that you promote by running CPL ad campaigns are for CPL One’s advertising partners.

Affiliate 90

Affiliate Software Review Product Marketing 90

ConversionXL

JANUARY 29, 2016

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

Campaign 48

Campaign PPC Audience eCommerce 48

The Startup Magazine

NOVEMBER 28, 2018

I traveled around recruiting a fantastic starting lineup of designer partners to build their stores on the Balodana marketplace, and I left my CMO job in March 2018 to build the prototype and the business. What is the most important thing prospective investors should know about your company? This is my third time founding a company.

Technical Review 153

Technical Review Software Review Illinois Due Diligence 153

YoungUpstarts

DECEMBER 21, 2018

While it isn’t necessary to join every single platform, you should make sure that the ones you do choose are right for your business and for your audience. To hone your strategy, think about where the topics that appeal to your audience intersect with the issues that your small business stands for. Know Your Audience.

Social Media 159

Social Media Small Business Media Software Review 159

Women Entrepreneurs Can

MARCH 13, 2024

You can then send them personalized communications and marketing campaigns, including promotions on purchased items and rewards they’re eligible for. You can also partner with a digital marketplace for your restaurant’s loyalty program, significantly enhancing customer engagement and retention.

Programming 52

Programming Retention Software Review Social Media 52

ConversionXL

JANUARY 18, 2022

Your audience will flock to brands with a strong reputation because they don’t associate you with their need. Brand recognition happens when your target audience recognizes your brand when they see it (even if they’ve never used your solution). Identify the channels where your audience is most active and double-down.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

MARCH 17, 2021

To do this we partnered with the RevGenius community to get a better understanding the challenges mature companies faced. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Nobody has time to wait 3-4 months to see the results from the marketing campaigns.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) Based on the audience response, tweak your messaging accordingly. Conducting user research to understand their needs.

Product 96

Product Social Media Audience Software Review 96

Up and Running

NOVEMBER 12, 2020

Your marketing budget covers all the expenses that you intend to spend on activities like: Registering a domain Buying web hosting Creating content Running paid ads Buying sponsored content Sponsoring events Publishing ads in the newspaper Partnering with influencers Hiring marketing executives, an agency, etc. Pitch to investors.

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

ConversionXL

AUGUST 11, 2020

There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content , design , and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox. Clean your data.

Email 121

Email IP Reputation Campaign 121

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Email software is what’s going to drive your marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

YoungUpstarts

AUGUST 31, 2019

Many small businesses muddle through as best they can, but ultimately you are going to want to partner with a dedicated marketing agency. But you will also find some examples of excellent creativity that haven’t landed with audiences. Or, you might see a series of uninspiring lackluster campaigns that have done well on paper.

Partner 113

Partner Marketing Campaign Audience 113

The Startup Magazine

SEPTEMBER 4, 2023

Comprehensive Market Research Before you step into the business arena, you must know the playground: Understand Your Audience: Who are they? This helps in connecting emotionally with your audience. Email Campaigns: Engage subscribers with exclusive sneak peeks and early-bird offers. What are their pain points and aspirations?

Campaign 138

Campaign Audience Social Media Hosting 138

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. Roughly a quarter of Internet users block advertising, meaning that one in four paid ads never reaches the intended audiences. Find the right site for your target audience. A loophole to get past ad blockers.

Technical Review 105

Technical Review Software Review Audience Advertising 105

ConversionXL

FEBRUARY 10, 2021

Whether it’s Zoom happy hours, TikTok dance competitions, or Kickstarter campaigns to save local institutions, we’re all craving real, human connection. Even opening a location inside of another store can be a great opportunity to connect with a new audience. A focus on local. Community is everything, especially during hard times.

eCommerce 155

eCommerce Cofounder Community Channel 155

ConversionXL

MARCH 31, 2021

I’ve found that interviewing your existing clients is one of the best ways to create valuable content for your ideal audience. Data sources include the publications, competitors, influencers, podcasts, and communities that your audience engages with the most. Synthesize your insights in an audience analysis report.

Audience 127

Audience Non-Compete Distribution Channel 127

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. But mostly they’re thinking, “Will my audience even care about this topic?” Think about Luma Partners. Their website proclaims, “LUMA Partners is a different kind of investment bank. Let me be sure to use me some Luma Partners.

Campaign 389

Campaign Marketing Widget Analytics 389

Up and Running

MARCH 24, 2021

Keeping track of this measurement and noting any positive or negative changes can help inform your return on investment for any marketing or sales campaigns. To stay up-to-date, it’s best to review this measurement before and after a campaign to gauge performance. Partner with or acquire other businesses.

Software Review 146

Software Review Marketing Campaign Forecast 146

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. Other platforms will allow you to connect with your audience.

Lean 91

Lean Small Business Software Review Marketing 91

YoungUpstarts

AUGUST 28, 2020

So now we get onto the handy tactics to use to push more sales through the door: Introduce a content marketing campaign. People will generally tag a brand they love on social media, and you can then share this with your audience as proof that people regularly purchase and are happy with your brand. Ask a marketing expert.

eCommerce 264

eCommerce Sales Software Review Social Media 264

ConversionXL

MAY 14, 2019

If you’re not running YouTube Ads campaigns , you’re missing out on key advertising opportunities. Although YouTube Ads campaigns run via Google Ads, YouTube advertising is different from other online ad options. Upload it as “Public” or “Unlisted” for use in YouTube Ads campaigns.

Campaign 133

Campaign Audience Channel Metrics 133

ConversionXL

JULY 29, 2015

I scoured the academic research on crowdfunding, philanthropy, and helping behavior to understand when and why people donate money (and how you can use those principles in a crowdfunding campaign). Before launching your campaign, build your community reputation. donating to your campaign). Strategy: Trigger Their Self-Awareness.

Campaign 48

Campaign Reputation Metrics Naming 48