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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

Answer the proverbial “Five W’s” through storytelling, and you’ll build meaningful connections with your audience. In this guide, you’ll learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience, when to use it, and when not to. They brilliantly communicated their mission statement (i.e.

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The Impact of Community

Duct Tape Marketing

The Impact of Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lloyed Lobo In this episode of the Duct Tape Marketing Podcast , I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. Would you support that idea? [10:39] 11:32] The subtitle of the book has 13 rules.

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Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

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Building An Event Strategy That Connects With Your Community

Duct Tape Marketing

Building An Event Strategy That Connects With Your Community written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Isaac Watson In this episode of the Duct Tape Marketing Podcast , I interview Isaac Watson. Key Takeaway: Events can serve as a powerful strategy for building a community around a business or brand.

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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. And that stigma has been present up until very recently, actually. So there's a large buried entry.

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How to Not Suck at a Group Presentation

Both Sides of the Table

Most people suck at presenting to big groups. It’s a shame because the ability to nail these presentations at key conferences can be once-in-a-lifetime opportunities to influence journalists, business partners, potential employees, customers and VCs. – No great presentation can be delivered like a conversation.

Audience 362
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Cognizant Community: One dazzling presentation after another

deal architect

In Part 1 here, Malcolm Frank, EVP of Marketing and Strategy talked about his keynote and the audience vibe at the recent Cognizant Community. Here he provides color commentary on some of the other excellent sessions during the event.

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