Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed? What’s new? [07:37]

B2B 79

B2B Marketing B2C ChatGPT 79

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. It wouldn’t exist were it not for the internet empowering buyers to do their own research and make informed decisions.

Demand 95

Demand Management B2B Campaign 95

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics. Conversion rates for our top Adwords are way up. The Conversion Funnel Survival Guide.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

JULY 30, 2019

Before the days of the internet, if someone came into your store, browsed, even picked up and really considered a product, but then left without purchasing, there was no way to guarantee you’d ever see them again. As with any great marketing campaign, an effective remarketing strategy starts with goal setting. Set Your Creative.

Advertising 70

Advertising Campaign Social Media Audience 70

Austin Startup

FEBRUARY 24, 2018

For scaling a company, a body of work not quite so large has found a home on the Internet, and now we have a class to cover the subject?—? they don’t do the social media marketing campaigns themselves, they hire consultants and teams to do this stuff for them. Join the conversation! Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Duct Tape Marketing

JULY 31, 2014

Unless your customers live under a rock and do not have Internet access or a smartphone, you should assume they are on social media. If you are a B2B product or service, then start with Twitter. Do targeted follower campaigns: As you work to build out your social community, look into targeted follower campaigns.

Social Media 36

Social Media Media Social Network Cloud 36

crowdSPRING Blog

AUGUST 6, 2018

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. You use A/B testing to determine if a change or addition will improve conversions. A redesign or revamp might be the thing you need to fix these issues. You want more effective content.

Mobile 48

Mobile Design Technical Review RSS 48

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Search & Conversion. It also lets me assess if this is going to be a quick, polite 20-minute conversation or an in-depth hour long dialogue. Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. SearchCap Daily Newsletter. All Columns. All Things SEO.

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. But they do have a lot of other valuable uses and like you said, there’s a lot of people starting to use them for internet marketing.

Marketing 35

Marketing Artificial Inteligence Analytics Lead Generation 35

Mucker Lab

FEBRUARY 1, 2014

As consumers we have come to expect the “social contract” we have with the internet services we consume as arms-length “users” rather than as white-glove “customers.” Trying to force feed a “conversion funnel” into a month long decision making process is pretty much like threading a needle from a mile away. Sales Cycle.

Sales Cycle 102

Sales Cycle B2B Sales Web 102

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Does adding social proof increase conversions? By following people around their internet journeys, you can tempt them back to your website.

B2B 129

B2B Email Sales Acquisition 129

SoCal CTO

NOVEMBER 11, 2009

We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. Oh, and I forget to mention in my introduction about B2B. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. Like your idea of the 30-minute phone conversation too. Absolutely.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. If you cannot get any traction with a $100 test campaign, either your ad is flawed, or your idea is.

Business Plan 94

Business Plan PPC Lean Campaign 94

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

Mucker Lab

FEBRUARY 3, 2014

As consumers we have come to expect the “social contract” we have with the internet services we consume as arms-length “users” rather than as white-glove “customers.” Trying to force feed a “conversion funnel” into a month long decision making process is pretty much like threading a needle from a mile away. Sales Cycle.

Sales Cycle 87

Sales Cycle B2B Sales Web 87

ConversionXL

OCTOBER 4, 2021

It’s a proverb as old as the internet, probably older. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. It’s also true.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B customers are ready to buy. In this example, HubSpot engages with praise and feedback it receives, strengthening customer relationships : While the internet has enabled people to advocate for the brands they love, it’s also empowered them to share negative feedback and lodge complaints. Relationships.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

MAY 27, 2022

They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. If your target market is large, with a small average customer value (<$10,000) , lead generation campaigns will help boost email marketing and CRM lists and convert a higher volume of customers.

Demand 91

Demand Lead Generation PPC Leadership 91

SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. I’m more familiar with content marketing in B2B Marketing. We are also building an audience from our Poogling Internet Safety Seminars, soon to be an online Webinar/video for broader reach. Sometimes I make a blog entry.

Southern California 170

Southern California Acquisition Cost Customer 170

Duct Tape Marketing

JULY 14, 2022

So webinars have certainly been around for, you know, ages, internet ages, I guess, you know, 15, 20 years peop marketers have been using them, certainly live, but recently eight, 10 years ago, it seems like this platform of going and signing up and sort of watching a live , but it's recorded. John Jantsch (03:09): Yeah. Everything is real.

Technical Review 81

Technical Review Demand Cofounder Video 81

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Writing campaigns your website can't cash. If you can't initiate or participate in conversations, close your account. then shut it.

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

SEPTEMBER 2, 2019

We are always striving to boost conversion rates and encourage users to engage more. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

Social Network 73

Social Network Viral Social Media B2C 73

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Email campaigns are a highly efficient tool for staying connected with current clients and potential leads.

Marketing 147

Marketing SEO Advertising Social Media 147

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Unlike outbound methods, inbound marketing looks at using targeted and valuable content on the Internet to draw customers in. Social media is a commitment, not a campaign.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

JUNE 24, 2014

We are always striving to boost conversion rates and encourage users to engage more. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. I broke down the stats and found websites decrease conversion by 17% for each required data point. Source: Imagescape.

Social Network 130

Social Network Viral Social Media B2C 130

www.foliomag.com

JULY 31, 2012

B2B: Business Media. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.”

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. So, don’t think of this post simply as a list, look at it as a table of contents to your education on the subject of Lead Generation and Conversion. WordStream – Service that manages PPC campaigns, but great info too.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

YoungUpstarts

DECEMBER 28, 2015

Second, it has become far more convenient and cost-effective to learn about something new (or to shop) using the internet, versus attending a day-long seminar at the Marriott or flying to a trade show in Las Vegas. And native ads that include rich media boost conversion rates by up to 60%. Will that change in the coming future?

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

JULY 22, 2013

micro-conversion). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Is this all we can accomplish from display advertising on the Internet? The company obsesses about conversion rate. And yes, conversion it is important ( but you should not obsess about it ). It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

MARCH 23, 2023

So I, I always thought I was going to become a publisher, but to somewhere along the line, I noticed that they were kicking publishers out of the building because of this thing called the internet. So every brand, no matter the industry, whether you're B2B or B2C, there's something that is interesting about your brand.

Framework 73

Framework Audience Audio Elevator Pitch 73

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. The cost per link can go through the roof, and traditional PR campaigns are able to get links only to specific pages, often your homepage.).

B2B 142

B2B Social Media Email Campaign 142

Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. Conversations are happening all around you – are you listening, are you participating? Statistically, 3-out-of-4 Internet users live in North America, making exposure on the web critical. Social media isn’t new. Are you a thought leader?

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

DECEMBER 1, 2022

They were, it was, they were looking at political campaigns and had me on as like a, a commentator. So, um, John Jantsch (01:46): How do you, not political marketing, how, how do you use TikTok for political campaigns now? Like, I worked in journalism for 10 years before I started, you know, before the internet happened.

Charlotte 86

Charlotte Audience Technical Review Chicago 86

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

conversionxl.com

FEBRUARY 4, 2014

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Conversion rates for our top Adwords are way up.

Analytics 98

Analytics Software Review Conversion Video 98