Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. They aren’t the only ones. After the Event.

Campaign 72

Campaign Marketing Social Media Software Review 72

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customer 118

Customer Marketing Channel Audience 118

Duct Tape Marketing

MAY 2, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. John (08:17): Well, and there was a point in time when if I wanted business, I wanted eyeballs, I just spun up a campaign for ads, and that got me those things. I found it.

SEO 68

SEO Search Generative AI Engineer 68

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

FEBRUARY 14, 2018

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations.

Email 47

Email Technical Review Marketing SEO 47

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

YoungUpstarts

DECEMBER 1, 2017

by Angela Leavitt, founder of Mojo Marketing. First conduct some research into your customer base to segment out who is buying what, then work on specific campaigns to cross-sell and upsell. and then run automated campaigns according to the tags. Angela Leavitt is the founder of Mojo Marketing.

Revenue 127

Revenue San Diego Technical Review Dividend 127

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that.

Product 110

Product Campaign Acquisition Social Media 110

crowdSPRING Blog

JANUARY 28, 2019

This tricky-to-pronounce online publication is an award-winning business blog founded by entrepreneur, web publisher and CEO/founder of Previso Media, Ivan Widjaya. They offer both free resources and a Pro membership, and they host the annual MarketingProfs B2B Marketing Forum. Brian Clark – founder of Copyblogger.

Small Business 106

Small Business Marketing Social Media SEO 106

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

NOVEMBER 27, 2019

The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment.

Customer 101

Customer Differentiation West Virginia Campaign 101

Austin Startup

APRIL 17, 2017

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

MAY 27, 2022

email, ads, retargeting, etc.) However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. comments, interviews, emails, etc.). Alternatively, founder of contentlift.io Not adjusting your paid media strategy.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Very few, if any, of these interactions are with a sales rep.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? If you are in B2B, you’ve certainly heard of account-based marketing by now. Email product recommendations. Abandoned cart emails. Google Adwords? Firmographics. Behavioral segments. Here is the biggie.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

AUGUST 10, 2020

by Will Schneider, founder of insightQuote. Leverage Email Marketing. Email marketing is almost as old as the Internet. While some thought its relevance would diminish due as social media and chat apps emerged, email marketing is alive and well. Users receive email alerts almost as instantly as an SMS. .

eCommerce 147

eCommerce SMS Email Video 147

View from Seed

MARCH 3, 2015

So we had those two assets: Website Grader and the resulting email list. Around the same time we were doing those webinars, we launched our first ebook, and that did much better in terms of conversions — click-through-rate on emails, conversions on landing pages, and so on. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Duct Tape Marketing

SEPTEMBER 30, 2022

And it was really the founder, our founder David, and he, it was really about, there has to be this better way, right? If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. Like this show? Yes, it has.

Marketing 73

Marketing Differentiation B2C PR 73

YoungUpstarts

AUGUST 17, 2014

by Alex Miller, Co-founder of PosiRank . Automation helps with mass emails, social media replies, and on-page content. For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Automation is essential to B2B (business to business) marketing.

Architecture 180

Architecture Marketing SEO Cofounder 180

Duct Tape Marketing

MAY 22, 2019

He is the founder of Backlinko.com a place where you can get actionable SEO advice. To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? This is John Jantsch and my guest today is Brian Dean.

SEO 59

SEO Kansas City Kansas Missouri 59

Austin Startup

FEBRUARY 24, 2018

along with the contributions of dozens if not hundreds of founders, entrepreneurs and investors, to build out the canon for the startup. As a founder you have to have a sense of whether you have an investable thesis or company?—?or I can compile an email with my thoughts and get it out to everyone. Stanford’s CS183c?—?Blitzscaling

Warrant 48

Warrant Bootstrapping Framework Hiring 48

Duct Tape Marketing

MAY 23, 2024

Earn More in Your Retail Business with Re-Commerce written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Patton Gleason, the founder and CEO of Relay Goods. He's the founder of Relay Goods and serves as CEO.

Revenue 60

Revenue Distribution Cofounder Email 60

Duct Tape Marketing

FEBRUARY 2, 2022

Rob is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy, and identity firm. He's a name brand consultant and principal and founder of heirloom an independent brand strategy and identity firm. Or they'll email 10 ideas to their friend and say, pick the best one. Like this show?

Naming 74

Naming Kansas City Kansas Technical Review 74

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Word-of-mouth interactions (e.g.,

B2B 103

B2B Social Media Channel Audience 103

Brandanew

MAY 23, 2016

If you’re a B2B or a B2C business trying to create a personal brand and figuring your way out to tell stories that you care about, this will come in handy! Facebook: Started in dorm room and then there were fights with initial founders. Your intangible perceptions last you over the price drops and campaign freebies.

Differentiation 100

Differentiation B2C B2B Social Media 100

techcrunch.com

MARCH 8, 2012

This is a guest post by Scott Allison, CEO and founder of Teamly.com. I want to reflect on my experience as a non-technical founder and reassess my original decision – almost two years ago – to stick to what I’m good at, and not waste time learning to code. We respect your anonymity feel free to directly email us.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

YoungUpstarts

SEPTEMBER 16, 2014

In 2009, Matt Sonnhalter switched the focus of his advertising and marketing agency from B2B industrial manufacturing accounts to working only with companies that sell products to professional tradesmen. He now has an email list with 18,000 subscribers, 5,000 friends on Facebook, and more than 100,000 Twitter followers.

Advertising 150

Advertising B2B Database PPC 150

ConversionXL

SEPTEMBER 22, 2020

The first step to any successful outreach campaign is to find the right blogs to reach out to. For example, if you notice a new guest post on a publication you’re interested in, you can reach out to that author via email or social media and ask the best way to get in touch with that blog. Example 2: Overused email outreach templates.

Social Media 116

Social Media SEO Email Campaign 116

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. email nurturing, retargeting) require specific channels. B2B demand generation focuses on ROI. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin. The message. What is the key takeaway? The channels.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. The email finishes with some reassurance.

B2B 129

B2B Email Sales Acquisition 129

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. If you cannot get any traction with a $100 test campaign, either your ad is flawed, or your idea is.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

APRIL 28, 2020

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. It wasn’t quite a flip from B2C to B2B, but it was close. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

OCTOBER 25, 2018

You email them. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. It’s an absurd standard. You have a website.

Demand 132

Demand Vertical Campaign Channel 132

Duct Tape Marketing

AUGUST 17, 2022

A lot of it depends on whether you're B2C or B2B. And then if your B2B, then the number of searches is gonna be lower is just gonna be lower volume, but still they're gonna be valuable. So when it comes to like a, a successful SEO campaign, there's gonna be a lot of elements. And so what we did was we put together a campaign.

SEO 86

SEO Technical Review Metadata Social Media 86

Duct Tape Marketing

MARCH 30, 2022

Consider it a treasure map with a, a very clear X marks the spot with HubSpot, save, reuse, and share your best performing emails with your team for a faster and more consistent way to communicate with prospects. A lot of it depends on whether you're B2C or B2B. And so what we did was we put together a campaign. Like this show?

Technical Review 85

Technical Review SEO Metadata Algorithm 85

Duct Tape Marketing

JUNE 26, 2014

It’s not our fault that most of us associate marketing automation with complex campaigns run by advanced marketers in bigger companies. Since the key with any great campaign is delivering the right message to the right audience at the right time, one of the things the industry became focused on was automating emails.

Marketing 58

Marketing B2B SEO Campaign 58