Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

YoungUpstarts

JUNE 24, 2016

– We’re hit with almost 200 newspapers worth of content through mobile/social every day. A lifelong entrepreneur, Jeff has worked over 10 years in tech including B2B startups in webcasting and web conferencing. Take a look at the following facts: – Recent studies show people trust marketers’ intentions 4% of the time.

Marketing 169

Marketing B2B Distribution Channel 169

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.

Cost 37

Cost Marketing Audience Media 37

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. Mobile penetration in SEA is much higher than in the US (on a volume basis). 3) B2B requires selling to other startups This brings me to my next point.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. Mobile penetration in SEA is much higher than in the US (on a volume basis). 3) B2B requires selling to other startups This brings me to my next point.

Asia 48

Asia Indonesia B2B Singapore 48

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. Create and distribute content to those segments.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. mobile is ~50% of revenue, shorter form works better.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Checkout the wonderful distribution you see there for Session Duration… When I'm setting a session duration engagement goal, I like looking for a point of inflection.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

www.foliomag.com

JULY 31, 2012

B2B: Business Media. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Defining Mobile Opportunities and Strategies. Defining Mobile Opportunities and Strategies. B2B Publishing. Mix of B2B and Consumer Pubilshing.

Social Media 40

Social Media Rhode Island Media South Dakota 40

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

OCTOBER 24, 2016

To illustrate this, in the space I had available on the slide I was projecting, I shared some sense of effort/skills/time that might be required to take one step up… You can see that the initial elements are pretty small, then things get complicated, but it is not an even distribution. Insanely hard is putting it mildly.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135

Search Analytics PPC Green 135

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Most popular mobile apps (e.g., Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

NOVEMBER 11, 2015

Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. It’s not cheap.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail.

Marketing 100

Marketing Campaign Email Sales 100

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). I’m logged into the browsers and the mobile application. ACT goals were set imprecisely. Cookies 3rd.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Framework 147

Framework Marketing Search Mobile 147

VC Cafe

AUGUST 18, 2011

The International Broadcast Convention (IBC) 2011 is the leading global tradeshow for broadcasting media and entertainment industry, covering the latest developments in broadcasting, mobile TV, IPTV, digital signage and forward looking R&D. This solution is based on a large variety of satellite beams. justAdTV Ltd - justAd.TV

Mobile 113

Mobile Media IP Distribution 113

Steve Blank

JULY 27, 2015

My guests on Bay Area Ventures on Wharton Business Radio on Sirius XM Channel 111 were: Errol Arkilic , former program director for the National Science Foundation Innovation Corps (NSF I-Corps), now founder of M34 Capital. Mobile is big even for the studios, which brings up a lot of issues. Steve Weinstein , CEO of MovieLabs.

Channel 120

Channel India Technical Cofounder Silicon Valley 120

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Many of the current mobile focused marketplaces do an incredible job in time shifting demand or supply so that they can artificially be matched.

B2C 136

B2C B2B Demand Vertical 136

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. A really nice way to do a multi-channel strategy. I love this.

Web 164

Web Design Marketing Security 164

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry!

IP 156

IP B2C Demand Startup 156

Reid Hoffman

AUGUST 17, 2021

It’s a massive distribution advantage. Similarly, mobile created opportunities for a bunch of people. I want you to channel your stormtrooper now and say, “Okay, how do you think and talk and worry about these upstarts who are trying to take your lunch when you are eating?”. Hindsight is always 20/20. RH: What a setup, Chris.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

It’s a massive distribution advantage. Similarly, mobile created opportunities for a bunch of people. I want you to channel your stormtrooper now and say, “Okay, how do you think and talk and worry about these upstarts who are trying to take your lunch when you are eating?”. Hindsight is always 20/20. RH: What a setup, Chris.

Cofounder 69

Cofounder Differentiation Search Advertising 69

ConversionXL

APRIL 14, 2016

increased conversions by 20% across all devices and orders on mobile by 98% simply because they invested in speed and responsiveness. If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. As evidence of the difference speed can make, back in 2013, Walmart.ca

Conversion 48

Conversion Technical Review Audience PPC 48

Brandanew

MAY 14, 2015

Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution. That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales.

Social Media 100

Social Media Marketing Technical Review Distribution 100

Brandanew

APRIL 22, 2016

The content is ready and now post-publishing you’re on to emailing your list, reaching out to influencers, and distributing on your social channels. Sometimes, paid advertising tools and platforms can be a great supplement to these more traditional means of distribution. Outbrain. . . Content.ad.

Advertising 100

Advertising Distribution Marketing New York City 100

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

VC Cafe

JUNE 22, 2010

Celeno is a leading vendor of standard-based WiFi silicon solutions capable of distributing up to 4 HD video streams, with full home coverage (over 500 sqm) and carrier grade robustness. ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals.

Media 145

Media Social Network Flash 145

marketingland.com

JULY 11, 2012

Further, with a media query we’re likely focusing on a single breakpoint around 480-500px, which results in two layout states — large/desktop screen (1024+px wide) and small/mobile screen (480-px wide). Existing 300px elements are set to block level (via display: block) on mobile, causing them to stack to become single column.

Email 49

Email Mobile SEO Search 49

www.vccafe.com

MARCH 11, 2013

VC Cafe covers early stage Israeli and European tech & mobile startups. Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Seed Startups.

Software Review 53

Software Review Technical Review Startup 53