crowdSPRING Blog

JANUARY 30, 2013

It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Not surprisingly, all content marketing tactics are being used more frequently, including research reports, videos, and mobile content.

North America 100

North America B2B America Marketing 100

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

crowdSPRING Blog

AUGUST 6, 2018

Your site isn’t responsive or mobile-friendly. Your site isn’t responsive or mobile-friendly. In 2008, famed digital trends and internet analyst Mary Meeker predicted that mobile web traffic would overtake desktop traffic by 2014. You aren’t getting the results you want. You want more effective content.

Mobile 48

Mobile Design Technical Review RSS 48

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

This is going to be BIG.

FEBRUARY 22, 2010

Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight. The ideal candidate has experience with eCommerce systems, emerging mobile and social technologies, as well as RoR.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Mucker Lab

AUGUST 27, 2014

Categories like retail, automotive, logistics, distribution, manufacturing, and many others all play a significant role in employment AND entrepreneurship in Southern California. LA is the home of Snapchat, Tinder, and Whisper – social mobile apps swinging for the fences.

Los Angeles 138

Los Angeles Southern California Silicon Valley Technical Review 138

Version One Ventures

FEBRUARY 22, 2021

As grids become increasingly dominated by Distributed Energy Resources (DERs) like solar, wind, batteries, and EVs, and customer preferences continue to shift toward clean energy, a new wave of utilities and electricity providers will emerge. Zero-Emission Mobility / EV / Logistics & Transportation. New Electricity Providers.

Artificial Inteligence 88

Artificial Inteligence B2B Finance Portfolio 88

Startup Lessons Learned

MAY 9, 2012

Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments.

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

YoungUpstarts

JUNE 24, 2016

– We’re hit with almost 200 newspapers worth of content through mobile/social every day. A lifelong entrepreneur, Jeff has worked over 10 years in tech including B2B startups in webcasting and web conferencing. Take a look at the following facts: – Recent studies show people trust marketers’ intentions 4% of the time.

Marketing 169

Marketing B2B Distribution Channel 169

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

YoungUpstarts

MAY 2, 2012

Zinicat , a food recommendation app which leverages technologies used in financial analytics. Zinicat , a food recommendation app which leverages technologies used in financial analytics.

Singapore 180

Singapore Programming Asia B2B 180

Duct Tape Marketing

DECEMBER 20, 2022

18:34] Could you talk about the need for balance in production value in the case of using really high-quality cameras versus shooting natively with a mobile phone? [20:01] I actually love Instagram for b2b. I teach Instagram for B2B all the time cuz I, I think it's a very untapped potential.

Marketing 95

Marketing Social Media Video Technical Review 95

Agile VC

NOVEMBER 6, 2013

The emergence of mobile platforms has broadened the array of internet-enabled businesses somewhat, and overall it obviously marks a massive shift in computing platforms. But with media-based businesses, the distribution of outcomes is markedly different in part because the value capture by new disruptive startups is different.

IPO 194

IPO Aggregator B2B Internet 194

Occam's Razor

MAY 2, 2017

Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. Mobile penetration in SEA is much higher than in the US (on a volume basis). But for B2B, for example, decision makers for older businesses can’t be found easily online.

Asia 48

Asia Indonesia B2B Singapore 48

Hippoland

SEPTEMBER 28, 2018

B2B, for example, hasn’t even even really started as a category yet. But it’s arguably even harder in a place where there aren’t ready distribution channels. Mobile penetration in SEA is much higher than in the US (on a volume basis). But for B2B, for example, decision makers for older businesses can’t be found easily online.

Asia 48

Asia Indonesia B2B Singapore 48

Jeff Hilimire

AUGUST 27, 2015

In August of 2013, Ryan, David, and I founded Dragon Army , then a consumer-focused mobile game and app studio based in the Atlanta Tech Village. one part mobile game studio for consumers (we dropped the “apps”). one part mobile app and game publisher. one part mobile agency (B2B).

Atlanta 28

Atlanta Mobile B2B PR 28

Agile VC

JUNE 12, 2012

Mobile Payments: The Trillion Dollar Industry That’s Never Happened. Mobile payments are the trillion dollar industry that everybody’s been waiting for but has never materialized. But nearly everyone has wrongly placed emphasis on the mobile technology part and not on the payments aspect. June 12, 2012.

Mobile 250

Mobile Disintermediation SMS Government 250

ConversionXL

OCTOBER 25, 2018

It starts with having the right data in the system,” noted Kamil Rextin, who wrote about B2B attribution. Building a cache of user data in a CRM that’s strong enough to inform demand gen campaigns—what content to produce, where to distribute it—can take years, according to Brandt Bogdanovich of MST Solutions. Data types are important.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. 88% check email actively on smart phones, needs to be mobile optimized. mobile is ~50% of revenue, shorter form works better. In an A/A test the distribution of p-values is random.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

NOVEMBER 1, 2017

We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. So it’s like saying TV marketing or newspaper marketing when I say social media marketing or mobile marketing. That’s great.

Cost 36

Cost Marketing Audience Media 36

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Defining Mobile Opportunities and Strategies. Defining Mobile Opportunities and Strategies. B2B Publishing. Mix of B2B and Consumer Pubilshing. Distribution. Mobile Content. Mobile Marketing. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Checkout the wonderful distribution you see there for Session Duration… When I'm setting a session duration engagement goal, I like looking for a point of inflection.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). But how do we distribute credit for the conversions across all those channels? My distribution above is a good starting point. All three challenges are important.

Channel 161

Channel Analytics Campaign Conversion 161

Rob Go

JULY 11, 2013

We tend to favor companies that have a “distribution advantage”. So what are some examples of distribution advantages? Legacy Distribution Power : Quite a few successful companies got a nice head start because of legacy traffic. Typically, I tend to notice two approaches to delivering product-oriented distribution wins.

Distribution 66

Distribution Vertical Viral B2B 66

Hippoland

AUGUST 20, 2017

80s: Desktop era 90s: WWW era 00s: Cloud / mobile era 10s: Decentralization era Going from the 90s to the 00s was about using cloud platforms. During this era, we also went from using the internet on your laptop to your mobile device when the iPhone came out. B2B companies are also consolidating. But, it wasn’t transformative.

Business Model 48

Business Model Software Silicon Valley Mobile 48

crowdSPRING Blog

JULY 19, 2013

Mobile traction is getting harder, not easier. Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. The Secret To Building Great Startup Teams That Do Amazing Things – [link].

Social Media 94

Social Media Small Business Design Media 94

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. It sounds simple; however, very few asset managers actually do it.” 11) Exit .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135

Search Analytics PPC Green 135

abovethecrowd.com

FEBRUARY 27, 2019

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities.

Internet 88

Internet Matching Vertical Hosting 88

YoungUpstarts

AUGUST 21, 2014

Be Able to Mobilize Quickly. Another important component is the ability to mobilize your team quickly. B2B marketers should consider their industry and make the tone appropriate. Sync-up Distribution Tactics. That will help it go viral, as controversy sells. Make Your Tone Appropriate. Consider Going Interactive.

Viral 162

Viral Europe America Social Media 162

Mike Michalowicz

FEBRUARY 11, 2013

You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. All you need to do is tell them what the discount is and they will post it on their website or post it in some other capacity. Write For A Trade Magazine. Cell-It-Up. Free Content.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). I’m logged into the browsers and the mobile application. ACT goals were set imprecisely. Cookies 3rd.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. They only want to throw up a one page lead-gen form if they are B2B. No organization will be born into this 10 | 25 | 65 distribution on day one.

Analytics 60

Analytics DC Software Review Leadership 60

VC Cafe

AUGUST 18, 2011

The International Broadcast Convention (IBC) 2011 is the leading global tradeshow for broadcasting media and entertainment industry, covering the latest developments in broadcasting, mobile TV, IPTV, digital signage and forward looking R&D. This solution is based on a large variety of satellite beams. justAdTV Ltd - justAd.TV

Mobile 113

Mobile Media IP Distribution 113

ConversionXL

NOVEMBER 11, 2015

Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. It’s not cheap.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Framework 147

Framework Marketing Search Mobile 147