Startup Lessons Learned

MAY 9, 2012

What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Maybe you’ll be hunting on a reef with a spear gun for 20lb groupers (B2B sales at a conference)? Or perhaps you need to chum (freemium) the waters a bit?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

OCTOBER 20, 2016

92% of mobile video viewers share videos with others. 96% of B2B brands use video in marketing campaigns. For instance, T-Mobile’s CEO John Legere regularly posts vlogs to discuss the latest in mobile tech. After watching a video, 64% of users are more likely to buy a product online. photo credit Pixabay.

Video 28

Video Software Review Technical Review Campaign 28

YoungUpstarts

JUNE 28, 2016

StickerRide , a mobile app that connects brands and drivers to provide an efficient targeted on-vehicle advertising platform, recently announced plans to enter the US market starting with the ever-busy city of Los Angeles. StickerRide is currently being used by over 40,000 drivers and leading brand names.

Advertising 100

Advertising Los Angeles Europe Flash 100

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. This was more important four years ago than now, but did they have a mobile friendly website. Louis Gudema: Yeah.

Marketing 55

Marketing Social Media Analytics Software 55

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. The only reason good old digital is beating TV is mobile.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

FEBRUARY 26, 2014

This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks. Learn the release schedules for new products, new content, new campaigns within other channels. Travel businesses can focus around peak booking times that lead up to major school breaks and holidays.

PPC 111

PPC Widget Campaign Technical Review 111

The Startup Magazine

MARCH 4, 2018

The benefits of appearing on the world’s top B2B social media platforms are self-evident. Your creativity will be limited only by the medium: Basic directory sites are pretty restrictive, but mobile-friendly social sites are a different story. What to include on your high-profile professional pages is another matter.

Social Media 75

Social Media B2B Media Channel 75

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. However, with the popularity of Instagram rising every month, it is becoming more difficult to get your voice heard amongst the chatter of other users and businesses on the mobile app.

Campaign 147

Campaign Social Media B2C Metrics 147

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Children’s education company Talu Tales uses its social channels to do just that—in this case, promoting free activity sheets: . via B2B Marketing Alliance ]. For good reason.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

APRIL 3, 2018

The actual year of mobile was 10 years ago (release of the iPhone) and we still have horrid mobile experiences out there. Map out each lifecycle stage and variations, and name each. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. It’s just that if we look at that as a form of marketing, like social media marketing or mobile marketing, that it really is just marketing that happens to use content.

Cost 36

Cost Marketing Audience Media 36

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Mobile Search. These are two named algo updates from 2009/2010 and familiarity with them indicates some duration of hands-on search. Just a small point on Q9, this could be addressed best with Google+ Local (formerly Google Places – can’t believe it’s changed it’s name again!).

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Digital working and leisure have taken the world by storm and so have mobile phones. Because each of the channels requires individual creative handling. It is an automated process.

Social Media 60

Social Media Media Marketing Lead Generation 60

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Rock joy-inducing mobile experiences. Forget mobile first, it's a mobile only world! Create joy-inducing mobile experiences.

Design 150

Design Software Review Technical Review Mobile 150

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Be mobile-friendly. For instance, is your ecommerce site mobile-friendly?

eCommerce 77

eCommerce Software Review Technical Review Audience 77

www.foliomag.com

JULY 31, 2012

B2B: Business Media. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. First Name.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Are you aware of your cost per acquisition on other channels? Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Give the goal a name you'll recognize. In your case it could be tied to a number of other things that make you money on your mobile or desktop website.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

MARCH 10, 2015

Then desktop and laptop got further fragmented to mobile behavior (via mobile phones, tablets and laptops). Then mobile behavior on mobile devices got further fragmented into m.sites and mobile apps. One of the most minor implications: Your digital behavior is driving out-sized multi-channel impact.

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. Identify gaps in our content/engagement/channel strategy on the web, 2. One of their three key areas of innovation and focus is Mobile.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Put the company name on the stadium? Owned Brand Channel. Not even close. They do TV?

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

FEBRUARY 28, 2017

I encouraged a ladder of awesomeness type shift from third-party cookies to first-party cookies to browser based persistent-id systems (in place today) to cross-device digital ids to a unified online and offline id (I call it nonline id) to finally a named human id pan-all-existences. I’m logged into the browsers and the mobile application.

Metrics 60

Metrics Analytics Acquisition Naming 60

Duct Tape Marketing

OCTOBER 26, 2022

Because marketers want another channel that they get folks to listen to you on and email is saturated, right? So if I'm on a mobile device, right, like SMS is gonna probably be a better way for me to communicate with your business than over than over the web. But if you're doing b2b, you're probably not on a phone doing it.

SMS 90

SMS Technical Review Channel Cofounder 90

ConversionXL

MAY 19, 2016

There are many different channels now – attribution is the real b h. Different channels make it harder, sure, but it’s table stakes to compete at a high level these days.”. Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc.

Analytics 78

Analytics Metrics Channel Software Review 78

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

NOVEMBER 11, 2015

Formerly known as Adobe SiteCatalyst, the tool has pretty much everything you could want, including real-time analytics, mobile app analytics, funnel tracking, and Predictive Intelligence. For cross device testing, you can emulate a range of mobile environments across Android, Windows and iOS. It’s not cheap.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

AUGUST 11, 2014

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Data above is for a B2B website with no ecommerce. Channel Contribution: Assists AND Last-Click Impact.

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

MAY 31, 2017

Lead capture forms made sense in an era when phone and email were the dominant communication channels. True, some companies experimented with social media as a sales channel as well. But phone calls aren’t the only traditional communication channel that messaging has set its sights on. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

Occam's Razor

JANUARY 9, 2012

The problem is Marketing and lack of imagination in using the web/digital channels. With an iPhone there is no friction between me being in your store or on your site (or, omg, getting a mobile geo-targeted coupon from your competitor for 5% off your price while I'm in your store!). Especially not people you consider stars.

Marketing 140

Marketing Analytics Web Channel 140

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. A really nice way to do a multi-channel strategy. Nine dollars!

Web 164

Web Design Marketing Security 164

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. I'm sure you are catching on by now that the slides and names have been changed to protect the innocent. It might take a second, but the colors simply represent online and offline channels. A delightful mess.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

APRIL 14, 2016

increased conversions by 20% across all devices and orders on mobile by 98% simply because they invested in speed and responsiveness. T-Mobile learned this lesson the hard way when they featured Catherine Zeta-Jones predominantly in a series of ads. As evidence of the difference speed can make, back in 2013, Walmart.ca seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

Brandanew

JANUARY 8, 2016

Yes, it’s a bonus that they’re free – I don’t know a marketer alive who doesn’t get the stink eye from their CFO for all the monthly tool subscriptions they use – and even better, they work flawlessly on my mobile phone. Name: Kirsten Bailey is the Founder/Owner of 5 Starr Salon and Spa.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

AUGUST 27, 2020

However, when we talk about product analytics, we’re really talking about companies who offer products such as web apps or mobile apps. Questions such as: What marketing channels are driving the best users (i.e. This means looking at marketing channels and what users did before signing up. not just the most)?

Analytics 90

Analytics Product eCommerce Channel 90